How to take a photo quickly and nicely? This is a simple and complex issue.
In recent years, mobile phone manufacturers have made a big fuss about camera functions. From single-shot, double-shot, four shots to backlighting and soft light, they are actually providing personalized solutions for specific environments. This also makes users think, Camera function seems to be only related to the camera, but in fact, the bottom of the phone chip support, the shooting experience is also very important.
From 2015 using the first generation of self-developed dual-ISP technology unicorn 950 come out to this year equipped with the world's first unicorn 970 release of the AI module, three years grinding sword, unicorn chips for photography understanding and insight is more comprehensive, As a future-oriented processor, Kirin 970 significantly enhances the traditional photographic experience, it also takes the photo to a new level of intelligence.
Focus on resolving the industry pain points
Many consumers are distressed when taking pictures, either by missing a great moment, or by not photographing the actual results, depending on the phone's response speed, focus accuracy, algorithm optimization in a particular scenario, and Performance Tuning, while responsiveness and depth-of-scene optimization are all aspects of Kirin 970's emphasis on user and industry pain points.
In unicorn 970, self-study dual-shot ISP technology has been upgraded to the third generation, more mature.According to report, in Kirin 970 R & D process, including photo processing response time, focusing, motion detection, exposure strategies and other processes A new generation of ISP performance has been significantly improved, throughput increased by 25%, making the entire photo response time reduced by 30%, the user from pressing the shutter to the final imaging time greatly reduced.
In focus, through the hybrid focus program, unicorn 970 for flat areas, solid objects and other difficult-to-focus scene for the optimization of the underlying algorithm, making the focus in a particular scene more accurate and natural.
For portraits, Kirin 970 ISP equipped with face detection hardware module, which makes even in the process of movement, but also be able to quickly and accurately complete the shooting for different colors, hats, glasses, masks, shading, Side face and many other complex human face scenes have been optimized to dramatically improve the portrait of the camera experience.
In addition, the scene optimization, there are integrated scenarios, including sports scenes and night scenes, including 13 different shooting scenarios, the system according to the characteristics and attributes of the subject automatically adjust the appropriate parameter settings, the user only need to select the corresponding mode, That is, you can shoot the best photos in different scenes.
For example, combined with intelligent motion detection technology, using 4 in 1 hybrid AF (phase focus, laser focus, depth focus and contrast focus), can predict the status of moving objects, set a more appropriate exposure parameters in Huawei video display , You can easily freeze to high-speed rotating blades and children running sports scenes, capture capacity has been significantly improved.
Experts from the Kirin photo team told reporters that the user in the process of taking pictures using mobile phones, the main focus on response speed and scene-specific optimization, which is the proposition of the industry.Compared to the professional manual parameters of photographic equipment Training, unicorn 970 hope to provide consumers with more convenient solutions, so that filming is no longer cumbersome and complex, reducing the time cost of consumer learning and improve the shooting experience.
Adhere to innovation to win the affirmation
In fact, speed and scene optimization are not easy to achieve, because the parameters involved are extensive and complex, such as even a night-time mode, including outdoors, venues and other dimensions, which also contains many sources of interference, but also To consider the combination with the hardware and the overall system power consumption.This makes unicorn 970 team in the camera function optimization process, like a clumsy, layers.
According to report, Kirin 970 team began shooting R & D planning three years ago, during the collection of a large number of user feedback and conduct in-depth and detailed research, ISP, algorithms, Camera program, the image center from, Japan, the United States, France and other teams work closely with each other, which makes Kirin 970 understanding of the camera experience can accurately and profoundly grasp the industry trends and the needs of global users.
If from Kirin 950, Kirin team for consumer electronics in the field of a powerful pioneer, then now the third-generation flagship chip unicorn 970, in the user pain points to solve the hard work and practice, then unicorn team understanding of user experience More profound insight is also more acute, three years, Kirin chips are increasingly mature and ushered in the harvest.
Over the years, Kirin chip team has always insisted on technological innovation, unicorn 950 dual self-developed ISP, is considered to achieve the industry by leaps and bounds.Black and white fusion of shooting solutions that can make the shooting brightness, color, etc. Details of the handling is also more delicate.And in the Kirin 970 R & D process, the algorithm for a particular scene, but also accumulated a number of patents, which is unicorn 970 in the photo can be a major breakthrough to achieve industry-leading important factor.
At present, the flagship product Mate 10 equipped with unicorn 970 Huawei cell phone has been listed one after another, of which the camera function has been widely affirmed by users.In the evaluation of e-commerce platform Jingdong, Suning, taking pictures fast, clear images, as consumers Like the main options.
Recently, in the report given by the authoritative mobile phone camera evaluation agency, Mate10 was able to achieve the goal of being the most powerful iPhone X in a number of assessment indicators due to its strong shooting performance. For many years, few domestic mobile phone manufacturers could achieve this. Kirin 970 is also in the photo strength of the affirmation.
AI enabled to take pictures more intelligent
In the unicorn 970, the most important and concerned about is the world's first independent AI module (NPU NPU). At the same time, using a new HiAI mobile computing architecture, through the CPU, GPU, ISP / DSP and NPU cooperate with each other to achieve efficient operation. With HiAI architecture, AI performance density is significantly ahead of CPU, GPU and DSP, achieving more tasks with less energy consumption ratio and achieving a qualitative leap in performance of Kirin 970 .
In terms of taking pictures, the significance of the HiAI architecture lies in its powerful support capabilities at the bottom of the platform, combined with the powerful computational power brought by the proprietary NPU unit, which enables all the original pictures to be energized based on this, thus realizing the whole Photo level of improvement.
According to the test released by Huawei, in terms of image recognition, the number of image recognitions per minute of Huawei Mate10 has reached 2005, while that of the iPhone 8 and Samsung S8 that are also released this year is 889 and 95. The unicorn 970 is capable of computing Unusually strong
If the scenario is based on algorithmic integration, an NPU with more computing power will enable more and more solutions to be integrated with the same power consumption, and the NPU also has the ability to self-learn According to the accumulated data to run the best algorithm to cognitive and improve the scene, which gives the future of mobile phone camera provides a great imagination.
For example, in current mobile phone scene recognition, there is a misjudgment in aspects such as color distribution threshold and common algorithm discrimination, and the AI will identify the camera more accurately when the camera is turned on for scene recognition by means of neural network processing Scene, the final formation of a set of intelligent parameter adjustment, to complete the shooting, but also will continue to improve self-learning, making identification more accurate accuracy.
The introduction of AI also makes Kirin 970 have a 'Goggles' function, for the camera, AI can make the camera from recognizing the scene to understanding the scene for the future, AI blessing under the camera function can even achieve the human eye can not see The picture is presented. While shooting the picture, it can intelligently recognize the scene and the picture. In addition to automatically adjusting the shooting parameters, it can also provide the picture information and interact with the user.
Such as shooting still life and scenery, AI will be shooting at the same time, provide relevant background information, the equivalent of providing a photo-based encyclopedia, which will undoubtedly make the future of the camera more intelligent, but also will extend the Kinds of applications, then, taking pictures will give consumers a new experience upgrade.
In the view of Huawei, the current smart phone has gradually become an extension of human organs, and joined the AI, will 'evolve' the human brain co-processor, if the current mobile phone camera is required to make the imaging as close as possible to the human eye, there After the AI, the future is to go beyond the human eye and truly recognize the world, and by then everyone may become a professional photographer and enjoy more fun while taking beautiful pictures.