For most TV brands in terms of 2017 can be described as a very difficult year by the LCD panel prices continue to rise, the cost of color TV 整机 enterprises doubled.Asset Research Center for Optoelectronics (WitsView) the latest research shows that, It is estimated that global LCD TV brand shipments in 2017 will be 210 million units, down 4.1% from the same period of previous year.
"Daily Economic News" reporter noted that the panel prices began to reverse the second quarter of 2017 downward, the average has been more than 17% decline since the decline in panel prices reflects the lag of the whole machine, WitsView analysis, In 2018, driven by such factors as notable panel price reduction and demand recovery, global LCD TV brand shipments are forecast to rebound to 218 million units, up 3.9% YoY.
Panel prices in the second quarter of next year or stabilized
It is understood that the panel prices in recent years, such as 'roller coaster' since April 2016, the LCD panel prices began to rise, to May 2017, which lasted 14 months, can be described as the longest in the panel history up Price process.LCD panel prices continue to rise, a direct result of the cost of color TV machine business pressure doubled.
Qunzhi Advisory analyst Joyce told the "Daily Economic News" reporter, 'panel this year, the largest decline in price, from the second quarter of this year until the end of the panel prices are continuing to decline, the price reduction next year should not be that big. Some size panels in the first quarter are still likely to slip, but such a decrease should be much smaller. The price may stop falling in the second quarter of next year and will not fall again.
Previously due to panel prices, the domestic color TV manufacturers to raise the price of some TVs.Joyce analysis, 'next year, there should be a price cut TV, because the panel prices have dropped by six months, the cost is lower early next year, so there is more than manufacturers Do some promotions.Manufacturers next year's expectations is still quite big.And like the high cost of the beginning of this year is very high, the profit margin of the whole plant is very small, there will be increased prices.
Large size acceleration in progress
Joyce said, 'a lot of Internet TV brands appeared in previous years, leading many traditional brands to cut prices along with them, the whole machine price has reached a very low water level, but the panel prices last year has been rising, the whole plant to face a A big problem is the loss of this year many of the earnings of the whole plant are not very good-looking, and some are basically close to loss together with a lot of Internet brands this year a bit sluggish, so overall this year the entire Chinese market is not very good sales Ideal
WitsView analyst Yang Qingxiang believes that panel prices coupled with the 'double 11' festival promotions, led by TV brand shipping strength continued to strengthen, the brand also hopes that this momentum can be extended to next Spring Festival and next year's Winter Olympics and other major sports events , Is expected to also continue to heat the TV market continues to heat up.
As for the upstream panel resources, "Daily Economic News" reporter learned that in 2018 the main increase of 43 inches, 50 inches and 65 inches of panel supply, machine manufacturers in 2018 will be expanded to 43 inches, 50 inches, 55 inches, 65 inches As well as the layout of large size products, the proportion of small and medium size will gradually decline, large-size accelerated.