iPhone X specification exposure, forecasted the future trend of mobile phones: 3D sensing, augmented reality and artificial intelligence, non-mobile camp phone brands have also followed the layout, and Apple each other signs.
Apple would like to once again define the next 10 years smart phone technology, dominate the market for 10 years, can become a trend, to see the dynamics of competitors know.
Apple advance notice of the three major non-Apple camp to invest actively in the layout
Currently, regardless of the 3D sensing lens technology, AR augmented reality and artificial intelligence chips, handset makers other than Apple have long been mobilized to actively invest.
In the 3D sensing technology, the most noteworthy company is Shenzhen Obi Zhongguang.Last year, the market is still for MediaTek fingerprint recognition company remittances, stock prices rose excited, MediaTek has quietly to 350 million US dollars price, Invest in this 3D sensing company, into another field of biometrics.View back, MediaTek investment time point is extremely accurate.
Huang Yuanhao, founder of Obihiro Light, disclosed in an interview that as early as November 2015, Obihiro started selling 3D sensors, which is also the first company in China to design and manufacture 3D sensors, And has a complete solution, is one of the few existing off-the-shelf products in the MediaTek blessing, OPPO is actively working with Obi Optronics, the phone with 3D sensing and AR capabilities.
Returning to Taiwan, China, on August 30, Qualcomm and Wonder Vision announced a partnership to launch a 3D sensing product that integrates Qualcomm's Spectra ISP signal processor and Wonder Vision's wafer-level optics (WLO) It is estimated that put into operation in the first quarter of 2018. The flagship mobile phone of a new generation of Xiaomi plans to adopt the products of Qualcomm and Wonderful King; Huawei is expected to cooperate with Israel Mantis Vision Company.
'Android camp phone, to be able to compete with Apple in the second half of 2018.' An analyst observed.Hardware power production in the first quarter of next year, why Android camp's mobile phone products to be equipped with 3D sensing by the end of next year?
Algorithms and Applications Microbiology 3D sensing is also hard to catch up with Apple's footsteps
'The relevant algorithms and applications are not yet ready,' he analyzed, although early next year already have the relevant components, but must have the correct algorithm to make different designs of mobile phones are correctly in accordance with the signal sent by the phone to calculate the face Size, and, even if the phone can detect the correct distance, lack of applications is also a big problem.
On the contrary, Apple has accumulated a lot of special applications, such as Animoji augmented reality emoji, emoticons to follow your expression together, but also to develop an augmented reality camera, can help you search for friends in the large-scale activities, Apple camp Augmented reality games like Our World, the zombie shooting game, The Very Hungry Caterpillar, and so on are not available in the non-Apple mobile phone brands.
In June of this year, just announced the AR software ARKit development platform, Google followed in September released ARCore, an augmented reality development tool, claiming to put 100 million Android phones into an augmented reality platform .In April this year, Facebook also changed in the past Betting on VR, publishing AR Studio at developer conferences, Facebook founder Mark Zuckerberg, augmented reality glasses are expensive, and popularization can take a long time, but everyone With smartphones, the first major augmented reality hardware should be cell phones, or in other words, these big companies are grabbing AR application development teams this year.
When we visited Kaiyun Technology, we discovered this phenomenon.
Kai Yun Technology is a Taiwanese company, in the past three years, they focus on the development of 3D imaging technology, with their technology, just pick up the phone for their own take a photo, the system can automatically design your own 3D virtual doll , Doll with wigs, glasses, these virtual accessories, there is no problem.
Kai Yun was originally based on their own research and development '3D pat', '3D stickers' make money from both App, did not expect this year, almost named mobile phone manufacturers and Facebook, all rushed to visit .For example, China's mobile phone leader Huawei is currently working with Qiyun to transform Qiyun into a display application on the Huawei AR platform. Facebook also visited Qiyun several times this year with Qiyun and Mito Xiu Xiu on the list as key AR partners in Asia.
'A month ago, wonderland chairman Wu Bing-sheng sat in this room,' Qi Yun, chairman of Qi Yun said a few days, the wonders decided to invest Kai-yun, and even Samsung had planned to find them cooperation.
Next, the software is the key.University of Broadcom Pudeyu that can convince consumers for 3D sensing and AR money, the number of games and applications is the key.He estimates that there will be 74% next year, Apple's mobile phone Equipped with 3D sensing, but only 2% of Android phones equipped with this feature.
Artificial intelligence processor tug of war Android, Apple camp each other signs
Apple's flagship iPhone X release, as well as another major feature highlight, is the A11 Bionic, an artificial intelligence processor with a built-in dual-core Neural Engine. Without it, Cook's well- AR and somatosensory function will not work.
In this regard, the gap between the Android camp and Apple smaller.In September, Huawei's processor maker Hass has released the first artificial intelligence processor Kirin 970, which is the world's first built-in discrete neural network unit of mobile phone artificial intelligence processing Samsung is expected to launch a new generation of Exynos processors in 2018, will integrate neural network calculus technology, according to legend, the model is equipped with the flagship Galaxy S9.
In addition to mobile phone brands, handset chip makers have also competed to plug flagged artificial intelligence processor market, have the opportunity to allow more non-Apple mobile phone brands, into the artificial intelligence processor.In July, Qualcomm announced the provision of Snapdragon nerve Processing Engine Software Development Kit enables mobile devices equipped with Snapdragon processors to speed up the processing of deep neural networks, and recently a new generation of Helio P70 processors from MediaTek will be built with built-in neural network technology and is expected to go into production next year.
From the Android camp layout can be seen, 3D sensing, AR and AI, is also an important keyword in the development of mobile phones next year, Obi Zhongguang and other emerging companies performance, it is noteworthy.