WitsView vice president Yang Qingxiang pointed out that the panel prices began to reverse the second quarter of this year down, so far has an average of more than 17% decline, coupled with China's Double 11 festive sales and black Friday stocking in Europe and the United States lead, the TV brand shipments Strength continues to strengthen, the brand also hopes that this momentum can continue into the Spring Festival next year, while next year's Winter Olympics, North America's Super Bowl and the World Cup and other major sports events, is also expected to heat the television market continued to heat up.
Samsung next year, shipments minus 1% is still the highest crown, TCL benefited from vertical integration shipments increase
Samsung Electronics will continue its profit-oriented strategy in 2017. In addition to QLED TVs that push high prices in the high-end market by 2018, both 49-inch models and 4K high-resolution products will both exceed 50% of shipments. Despite the poor margins, the small size of the following products seeks to optimize cost by increasing the outsourcing weight, although its strategy of pursuing gross margins could sank 1% of Samsung's shipments next year.
OLED TV performance this year, dazzling, shipments increased by 72% year to 1.5 million units.OLCO's main brands LG Electronics and Sony will continue to OLED next year to storm the high-end TV market, the two brands in 2018 overall TV Shipments are expected to maintain modest growth.
TCL Group's strategies for CSOT, TCL and TCL achieved significant results this year with shipments forecast up to 14.3 million units, ranking third in volume. Shipments next year Will continue to grow, the annual growth rate is expected to reach 6.7% or more.Vertical integration mode not only to ensure the stability of the panel supply, the brand configuration of the machine is also more flexible, can be used as a reference for the development of other brands in the future.
Foxconn Group, integrated upstream and downstream synergies appear, Sharp TV shipments increased 97.5%
Hisense, the other of the top five shipping companies, is at a competitive disadvantage due to the lack of upstream panel resources in the group and actively exploring overseas markets will be the key strategy for Hisense to maintain its growth. Hisense Announces the Worldwide Purchase of Toshiba for 40 Years Right, that is, an important layout to expand to the sea.
On the contrary, Foxconn Group originally had Sharp panel resources and a complete foundry supply chain, this year even more into the same group with the panel plus the whole machine through-train mode of production, led this year's Sharp brand TV shipments grew to 9.4 million units in the year The growth rate as high as 97.5% Sharp shipments next year, more opportunities to more than 12 million units ahead goal, although still unable to squeeze into the world's top five, but lack of panel resources, Hisense, Skyworth and other Chinese brands, will Continued to pose a threat.
Recall that in 2017, the top three brands shipped by TCL and the strong return of Sharp brand show that the vertical integration mode of future panels, OEMs and brands will be the key layout for the brand to continue its steady growth. In 2018, in addition to product specifications such as large size, high resolution and OLED TVs, which are still playing an important role in upgrading major consumer sports events in the next year, WitsView predicts that in 2018, the global LCD TV Brand shipments will grow to 218 million units, an increase of 3.9%.
