In the past two years, the gas water heater industry has entered a fast track of development driven by a series of favorable factors such as the continuous promotion of urbanization, the increasingly perfect natural gas pipeline construction, the promotion of energy structure reform and changes in consumer demand, Statistics show that in the first three quarters of 2017, the gas water heater market continued its double-digit growth with a year-on-year increase of 17.8% in retail sales and a total retail sales of 24.55 billion yuan.
Specific to this year, the face of the middle class and the rise of young consumers after 80, 90, the gas water heater market has undergone many new changes, some with new features, new ideas, high-end products emerged, Greatly enhance the gas water heater product experience to meet the user's more critical consumer demand, of which zero cold water is definitely one of the most frequently mentioned terms.
Comparison of Haier Zero Chiller Water Heater with Zero Chiller Water Heater
The so-called 'zero cold water' technology, in fact, is a long time for gas water heater pain point - users need to be released before taking a shower in the cold water, not only let the water flow in vain, waste of water resources, but also delay a lot of time.
In fact, the technology of zero-cold water has already appeared a few years ago. At that time, the solution proposed by the manufacturers was to set up a circulating water pump on the basis of the gas water heater to heat up the water in the household pipeline so as to achieve the ' Zero cold water. "However, this solution also brings new troubles, such as the need to reinstall, occupy space, affect the overall appearance, etc., combined with the gas water heater market is far from so hot now, so 'zero cold water' Technology has remained at the conceptual stage and has not gained widespread popularity.
Nowadays, with the technological innovation of many mainstream gas water heater enterprises, the pain point of gas water heater is effectively solved, and the development of zero water technology is also becoming more mature. In general, the existing zero water technology is When the water heater detects the water temperature in the return pipe is lower than the insulation temperature set by the user, the circulating water pump is immediately activated to recover the cold water in the water pipe and heat it until the temperature of the insulation pipe is reached. In this way, Pipeline, renovation of the house 'big move', but also done a nice, that is, open the heat.
Vantage this year launched a heavy launch of TA2 gas water heater
At present, all major manufacturers of gas water heaters have launched "hot water-free" products such as MACRO X7 central hot water in 2016 based on the release of this year's X7 PRO upgrade products; million And the introduction of L7 gas water heaters; AO Smith released autumn and winter new products, it is zero-chilled water-type carbon monoxide poisoning gas water heater; the United States launched flagship gas water heater T5; Vantage upgraded TA2 gas water heaters.
These products, although without exception, are high-end products, the price is far more than conventional products, but these star products are still fully recognized by consumers, which led the gas water heater market to high-end direction. According to Relevant person in charge of MACRO revealed that although the average selling price of X7 central hot water is close to ten thousand yuan, but the overall market sales accounted for 10% of the retail sales under the 10 000. In terms of overall, Cloud network monitoring data, as a representative of high-end gas water heater products since 2017 zero sales of cold products less than 60 models, accounting for 1.3% of the overall fuel-heat model, but its share of retail sales has reached 5.6 %.
It should be said that gas water heaters as a more mature product development, has been widely recognized by consumers, especially in gas pipe network laid relatively perfect primary and secondary markets, gas water heater has become the market leader in water heater Type products.At present, when the primary and secondary markets gradually enter the stock stage, the growing maturity of zero-chilled water products will provide a better choice for the new generation of consumers.Over the past few years, the active market for zero-chilled water products Response point of view, but also to some extent reflects the direction of the future development of gas water heater, the need to provide users with a more comfortable, safer, more constant temperature, more intelligent experience.
Predictably, gas water heaters in the product upgrades, colorful appearance, large LCD screen represented by the high value of products to more than 16L as the representative of the large number of products, and to the number of liters, intelligent temperature, wisdom Control of wind pressure, voice broadcast, antifreeze self-Kai as the representative of smart products will be more and more consumers.
As for the layout of the above high-end products, it will naturally accelerate the competition in the gas water heater market.With the increase in the scale of the industry and the awakening of the user brand awareness, the mainstream brands in the market share will continue to expand in the market share will accelerate to the leader Enterprise concentration, the Matthew effect of gas water heater market will be further highlighted.
At the same time, due to the impact of infrastructure improvement and consumer awareness, there is still much room for growth in the gas water heater market, especially in small and medium-sized cities and rural areas where the gas pipeline network is scarce According to relevant statistics, at present, the number of gas water heaters owned by towns and rural areas in China is 40.7 units and 11.2 units, respectively, and the market demand for gas water heater replacement accounts for about 20.3%, which means that there are a large number of gas water heaters According to the prediction of Orvital Cloud, the market size of gas water heater will reach 44.6 billion yuan by 2020. During this period, the whole market will also be expected to maintain an average annual growth rate of over 10% with a bright future look forward to.
