2015 year UAV Upsurge, a large number of UAV startups get huge financing, full of confidence want to occupy this blue ocean; did not expect only a year later, by the end of 2016, the drone industry has experienced a tragic layoffs, the industry Billion airlines, zero-speed control and Hao Xiang has burst layoffs; so just the past 2017, the drone industry was unusually quiet, no longer the noise of the past.
But recently, the UAV industry has rippled because of two things. First, Corbet announced that Pre-IPO financing will reach 200 million. This will set the maximum amount of financing for the UAV industry in 2017. Then, Guangzhou Fortune Forum, There are thousands of drone airplanes flying through the Internet in an instant, and there are indications that some drone companies have not stopped under the surface of silence. Curiously, after a round of layoffs, These UAV companies really 'make a difference' yet?
'Yaw' billions of flights
After the crazy financing in 2015, in 2016, due to the slow sales of GHOSTDRONE2.0 and the lack of new financing, Billionaire had to fall into the downsizing storm with 20% layoffs and about 70 employees were laid off and affected A number of departments, including software, development, logistics, sales, e-commerce, customer service.The most serious downsizing is the quality control department, including the manager, including more than a dozen employees were all laid off.
After such an impact, this year, did not pull the new financing billion airlines was once in a slump. CCTV Financial Channel's "Economic News Network" has visited many unmanned aerial vehicles in Shenzhen store, and some very few people, and some shops even Directly closed in the billion-line stores, the clerk frankly with reporters, they can only sell a few a month, has been at a loss.
However, it is not surprising that in 2015, after financing US $ 42 million, EHG launched its flagship model, GHOSTDRONE 2.0, in November 2015. However, no new UAS products have been introduced since Yibin, The GHOSTDRONE2.0 aircraft until now or as the flagship models in the sales, the billion in the Taobao flagship store we can see that its sales data is only one Taiwan, a billion departure staff had disclosed that billion 's There may be tens of thousands of sealed machines in the warehouse.
Products can not be sold out, 'manned drones' billion airlines 184 or a large satellite, want to live through 2017 until 2018, billion airlines obviously still need some means of blood transfusions, so we see the billion unmanned Aircraft flying formation.
Responsible for the formation of the flying formation is a billion billion airlines subsidiary Egret Egret, as early as the 2017 Lantern Festival, billion airlines in Guangzhou Haixinsha conducted a 1000 UAV to participate in the show, and just past the Guangzhou Fortune Forum The same performance on the plane, which is used by the GHOSTDRONE2.0 has been slow-moving for two years.
Although the UAV's billion-UAV caught the eye of many people, compared with ordinary people's praise, knowing the insiders gave different evaluation "1000 300 without any technical breakthrough, than the staff Carefulness and management thinking. "There are also many who scoff at it:" Toys are now able to get so much attention that they are really looking at the world. "
Now, billion of product development is still stuck in stagnation, financing is also in the foreseeable future, billion air 184 is still in a round of ups and downs of the cycle between the cooling, the entire company can bring revenue, it seems that only flight billion egrets UAV Formation flight performance business.
There is no technology and no funds, the original positioning UAV hardware billion airlines are slowly yawning, into a drone performance company.
Corbett's 'mystery'
Xiong Yi Yi billion flight, is undoubtedly a very fond of marketing boss, and Bryant's owner Lu Zhihui, although also love marketing, but the way is completely different.
In 2015, Lu Chih-hui looked for Nanfang Metropolis Daily to write a report in which he claimed to be 'No. 2 Jiang's employee.' In that year, Corbett got 30 million financing at a valuation of 120 million. In 2016, Lu Zhihui found Lei Feng Network vividly portrayed his experiences and insights in Xinjiang. That year, Corbett had 40 million and a valuation of 500 million.
Since the report of Lei Feng Wang, Lu Zhihui began to call himself the founder of DJiang. Now he looks for Corbett's enterprise information in his eyes. Lu described himself as one of the co-founders of DJI.
In the memory of early staff in DJI, Lu Chih-hui's story is not what he said: "In the short span of two years he had just done a job of running a patch of ergonomics and other errands, even technicians counted Not to mention, let alone founder. "
"Lu Chih-hui stole the steering gear purchased by the company while he was in office and wanted to hang the forum for sale and was later seen by the warehouse administrator on the forum. After he left the company, he also worked with internal staff to steal the source code of Xinjiang and make pirated versions himself Control selling, and later was found, almost squatting. "Knowing the insider wrote.
No matter what the truth, Lu Chih-hui's marketing objective has obviously reached, Corbett is still into 200000000 this year.However, even in the point of going to IPO, Corbett relies heavily on government orders, the market its products are rare, it The technology in the end how, is still a mystery.
Industry insiders said: "Corbett's technology is very simple, only the shell is their own production, the rest are purchased public parts patchwork." Another commented: "Corbett such companies, afraid of the industry in the Haikang Kuwaiti rivals because they not only have better technology and products than Corbett but also companies that have previously done security equipment such as Hikvision, have a better relationship with the government. "
In the just-concluded sixth China Venture Innovation Contest, Zhejiang Corbett won the first place in the start-up group, but after the game has been reported by other companies jointly false information, the other winners collectively refused to come to accept the award. Special cheating caused the public outrage of participating companies, but the government did not respond, the matter finally failed.
Well packaged, without having to participate in the brutal competition in the market, Lu Chih-hui and his Corbetter destined to have easier than the billion airlines.But without the core technology and competitiveness, do not know how to get involved in capital preparation?
Industry bubble is not extinguished
Behind the seemingly ambivalent contradiction lies the high degree of reunification on the causal link between billionaire's transition and the face of product helplessness, and Corbett seems to have escaped the competition but faces greater uncertainty. In the technology-based UAV industry, the lack of core competitiveness is the biggest enemy of the enterprise.
Last year, the steep cliffs encountered by the drone industry were in fact the hidden dangers accumulated by capital ripening. It now appears that the bubble and fraud in this industry seem far from over. Businesses with a viable capital are still alive, but with more desperation.