KraussMaffei devaluation leasing plan | change injection molding machine sales model

KraussMaffei is considering the launch of an injection molding machine leasing program that will allow plastic product manufacturers to lease leasing injection molding machines to reduce their production costs.This plan changes the injection molding machine business model and provides the injection molding machine market with More flexible sales methods.

The head of Krauss Maffei said the plastic processing industry is capital-intensive, but rental injection molding machines can help processors increase their output quickly without adding too much money, or for specific Work to add new technology.

Leasing kits include KraussMaffei and Netstal injection molding machines with up to 300 metric tons of clamping force Nadine Despineux, KraussMaffei vice president of injection molding machine sales, said a wide range of rental programs mark the way injection molding machines are sold Changes, or even changes in the concept of physical assets.

Nadine Despineux, KraussMaffei vice president, injection molding machine sales

She said: 'We believe that the future of business model will pay more attention to consider the entire life cycle, rather than simply consider buying and selling products.Important is that when the need for high flexibility, due to rapid changes in the market, rental injection molding machine That's the solution customers can choose because it's a product from a lifecycle perspective, not from a single sales transaction. We believe the business model is changing, and leasing the injection molding machine is our solution. "

KraussMaffei Munich, which started its lease of injection molding machines in Germany, said: "It's only in Germany but we will be rolling it out to all of our major sales countries." She pointed out that at present, Rolls-Royce is working with banks and leasing companies, each with its own lease agreement, so it will take some time to roll out the program more widely.

Other machinery companies have been able to offer leasing as an option for the sale of their products, but KraussMaffei was the first large injection molding machine manufacturer to promote a full-scale rental program at Fakuma on October 8, 2017 Announced its rental plan.

Despineux said: 'Generally speaking, in our industry, we can also provide rental services if requested by our customers, but usually there is no business model that we take on and adapt to our customers, but now KraussMaffei Completely changed the situation. '

She said KraussMaffei's leadership would look at the picture and look to the future, with molders ordering typically for four to seven years, a major capital investment if a molder buys an injection molding machine, When the use is over, the molder still owns the machine, which may have an impact on the balance sheet, and if the specific job has higher technical requirements for the injection molding machine, the effect on the user's balance sheet will be Bigger

Despineux said molders may be in disruptive business models, such as offering products to the automotive industry that is transitioning to shared cars and driverless cars, saying: 'Their current business is growing and there is a fair share of High investment, which has a negative impact on their financial data.

The current product life cycle is constantly shrinking, leasing provides the flexibility with the trend.Despineux explained: 'The same product can not be produced for 15 years.Product changes are very fast, and sometimes you have to run the machine and in which Investment. With the concept of leasing, you can quickly change the product. Can be made to the manufacturer that I need a larger or smaller machine. This is flexibility. All of this is from a different perspective to adapt to the world , Instead of just staying on a transaction.

Hans Ulrich Golz, president of KraussMaffei Injection Molding Machinery, told Fakuma's press conference that the machines returned after the four-year lease expires will find buyers again in the second-hand market, and the demand for such used injection molding machines Great.

Despineux said the leasing machine will not necessarily be shipped back to KraussMaffei in Munich and the company is likely to ship the machine directly to the next leasing client company. "At the end of the lease, Quotes are sent to manufacturers in need of machines, and we need to move beyond the normal thinking that you always have to make a hardware trade between A and B. Now it is important that these things be arranged differently.

Despineux said leasing customers pay a monthly fee that they can pay for the rental machine alone or to cover higher costs for insurance including damage, misoperations and lack of lubricants. Customers can opt-in at the end of the lease Machine, extend the lease or put it back into service.

KraussMaffei first offered to German customers two types of leasing options. The first category was 'Speed ​​and Standard Packages', which included mechanical orders valued at 250,000 euros under a fixed contract. Despineux said that KraussMatrix Philippine staff are discussing whether the period of validity is three years or four years and credit checks and transactions take the standard form without spending too much time.For companies that spend more than 250,000 euros, the company offers 'flexible and customized solutions' that Is for key customers.

She said: 'This is where we really can discuss the individual needs of our clients. You can talk about different terms and different models, which is very flexible and can take a little more time.' 'The lease time can be negotiated and can be extended.

For this new distribution channel, KraussMaffei will retain its modular CX ClassiX injection molding machine inventory for fast delivery, which is another indication of leasing flexibility.

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