On Dec. 16, the final stew of 'Stewed Local Cuisine' 2017 local culinary contest, hosted by the rescuer, was kicked off in Shanghai. 'Live + Live Streaming' was the final of this finals, with the commander in charge of the refrigerator as the special guest for the first time Debut this contest, and assume the war ending food storage duties.
Reporters at the event scene to see, with the game time advance, the contestants and the commander with the refrigerator tacit understanding, nervous and orderly selection of ingredients from the refrigerator, cooking a variety of cuisine, and the excellence of food, but also determines their food ingredients Of the store has a very high demand. 'Even the best ingredients, storage work can not be done when fresh, will directly affect the final grade of food.' One contestant told reporters, while the commander refrigerator preservation technology let him In this regard, the commander of the staff said in an interview, thanks to the commander of the refrigerator 360Fresh net sterilization technology and wide temperature technology, while the realization of these two preservation techniques, rather than their young The consumer market insight and user needs are inseparable.
Young users are gradually becoming the main force of home appliances online shopping
According to the "White Paper on Consumer Internet Shopping in China's Household Appliances Market," released by Jingdong, 85-90 consumers have become the main force in the online shopping appliance market. Over the age distribution, consumers aged 26-35 are over 64%, far ahead Other age groups, followed by consumers aged 19-25 and 36-45, accounting for 12.57% and 10.96% respectively. It can be seen that with the entry into the workforce after 90s, consumers in China's current home-appliance network are becoming younger, Mobile, advanced and quality features, its spending power should not be underestimated.
Major appliance brands have transformed young
In the post-80s, 90 generation consumer groups dominate the market, many companies have transformed young one after another.Viewing the entire refrigerator industry, the major well-known home appliance brands have made the focus of the transition action, have launched their own for the young consumer groups Internet exclusive brand.
Take the Galanz UU refrigerator positioned as 'just for moving young' as an example, from the product development, design to years of thinking, Internet thinking runs through the entire design and manufacturing process. However, Galanz UU refrigerator represented by the younger appliances Most of the disinfection and disinfection still continue the low temperature deodorant, ionic antibacterial solution, according to an authoritative survey of the Association of Global Health Directors show that nearly half of the households visited the refrigerator exceeded the standard, of which bacteria per square centimeter as many as 7850, which From the side also reflects the refrigerator antibacterial industry in the industry need to upgrade the status quo.
Commander refrigerator innovation 2 big technology to provide lasting preservation
On this basis, commanding the refrigerator 360Fresh net sterilization technology to simulate the natural environment, through the essence of plants react with the odor molecules in the refrigerator to generate harmless and odorless fresh molecules in the game site, when the contestants open Refrigerator selection of ingredients, the reporter noted that the storage of vegetables for quite some time and just put in no difference can be seen in the commander refrigerator 360Fresh up to 99.99% of the protection under the sterilization rate, the food was almost natural fresh storage surroundings.
The wide temperature change technology to solve the young user on the need for food storage pain points.At present, most of the traditional refrigerator will be defined as low temperature, frozen, but in the commander refrigerator, different foods for the refrigerator freezer temperature requirements are not the same Of the local diet competition in this Thermos, the players need to store the meat storage temperature is much lower than the temperature required for vegetables, which also put forward more stringent requirements on the preservation of the refrigerator. The wide temperature change function can accurately set the storage temperature, better ensure the fresh food storage, and food nutrition is not destroyed, allowing contestants to cook more delicious food.
According to reports, in order to meet the consumer demand for quality consumer electronics products, commander in December launched the Thanksgiving month activities, and as an opportunity to launch 'good products, good package, good service, good benefits' and many other surprises, At the same time around the user's individual needs specifically to create from design to service packages and Thanksgiving month exclusive activities huge benefits for consumers beyond the expectations of the one-stop quality life upgrade experience.