Contemporary China has such a group of people: they have a certain degree of knowledge, stable income and basic financial management knowledge; most people have cars, rooms, and second-hand babies; often keep fit, love to travel and have a certain degree of self-discipline ...... Yes, they are representatives of the emerging classes, cordially referred to by today's society as the "middle class." It is reported that as the economy of China steps forward, the ranks of China's middle class will also continue to grow. By 2020, Driven by the strong, this figure will reach 700000000. With the rapid rise of this group, consumer electronics market trends are quietly changing.
New small home appliance into a new favorite
A survey shows that the middle class pay more attention to quality of life, spending more emphasis on product experience and whether it is consistent with their own way of life, the price factor will hardly affect their purchasing decisions.Therefore, compared to essential color TV, refrigerator , Air conditioners, washing machines and other traditional large appliances, a variety of improved and improve the quality of life of new small appliances began to become the new darling of the middle class.
Such as the representative of a healthy lifestyle juicer, broken machine, Soymilk, smart rice cooker, bread machine, steam box ... ... liberation of hands 'lazy appliances' sweeping robot, intelligent cleaning robot, dust-free vacuum cleaner, automatic cooking machine , Smart cooking robot, home automatic dishwashing machine ... Beauty and fitness appliances beauty appliances, cleansing device, volume / hair straighteners, facial massagers, rejection fat machine, eyelash curling ... ..., etc., in the overall appliance Growth sluggish, these new small home appliance market is still maintained double-digit increase, and some even doubled.
Data show that last year the global retail sales of small appliances more than 2 billion units.Among them, kitchen appliances accounted for up to 42%, personal care appliances accounting for 25%, small appliances accounted for 33% of other categories.At present, the Chinese market is small Only less than 200 kinds of appliances, equivalent to 20% of the number of varieties in developed markets, China's urban households have an average of less than 10 pieces of small appliances, possession of much lower than the level of 20-30 pieces per household in Europe and the United States. , The future of new small appliances will have greater space for innovation and huge market segments.
Dishwashers will be standard in the production kitchen
In these new small appliances, the most interesting is the home automatic dishwashers.With economic development and technological progress, people's lives more and more intelligent, a wide range of home appliances filled with room, Housework has also been gradually replaced by machines from Industry 3.0 or even 4.0, and the only thing that has been done to "wash the dishes" is the continuation of thousands of years of tradition, staying in manual labor.
Although the domestic market as early as the 80s of last century appeared in the dishwasher, to the early 90s, China has started to produce household electrical appliance dishwasher, but the Chinese dishwasher market has been tepid, domestic dishwasher The penetration rate has been hovering around 1% .With the middle class consumer groups continue to grow, the value of time began to attract people's attention, while the market in addition to Siemens, Matsushita, Whirlpool and other foreign brands, the Pacific, Haier, the United States, Vantage, Nine positive domestic brands such as this time also have launched a new dishwasher, coupled with Jingdong, Lynx, Suning Tesco and other e-commerce platform for the dishwasher continued to momentum.This by the consumer upgrades, product innovation, channel ride Taiwan and other multi-staged with the dishwasher drama gradually opened the curtain.
According to Zhongyi data, in 2016 China's dishwasher sales of 1.9 trillion yuan, an increase of 104.8%, the growth rate far exceeds the global market is expected in 2017 the domestic dishwasher market will reach 3.63 billion yuan, An increase of 83.7% .With the substantial improvement of product features, consumer awareness gradually deepened, many companies have introduced new products, the Chinese dishwasher market is about to usher in an explosion.According to calculations, the next 5 years, the compound growth rate of the dishwasher industry is expected to Reached 59.5%, 5 years after the annual sales of more than 2 million units, is expected to become a standard kitchen.
'Grounding gas' products are more favored
In the past, when it came to talking about Chinese-made products, many people first impression is cheap and low indeed, for a long time, China has always been in a big but not strong embarrassing situation.However, with 'China to create 2025 'And the arrival of the' 4.0 Industry era, the Chinese manufacturing industry has started to innovate and develop, and continuous transformation and upgrading have taken place. In some areas, product quality has not been imported by imported brands such as Germany and Japan, and even more in line with China's national conditions and well received by consumers favorite.
In terms of dishwashers, Fang Tai launched the Trinity Sink Dishwasher, "Dishwashing + Sink + Fruit and Vegetable Purification" in 2015. This sink dishwasher, known as a Chinese kitchen, is based on the characteristics of Chinese kitchens and China Housewives living habits, the Chinese consumer's demand and pain points to watch: not only to wash the dishes, but also to pesticide residues in fruits and vegetables, seafood cleaning.A machine that meets almost all the kitchen cleaning work; using hand wash design simulation, washing, rinsing, net Wash, drying one step, washing more clean; direct replacement of the kitchen sink, do not reinstall, do not take up extra space; ergonomically designed desktop operation, without bending over, more comfortable; panel with a flat Touch the button, touch up, even the elderly will use.
Compared with the large number of dishwashers in the market, Fangtai Sink Dishwasher is more popular with the Chinese kitchen scene due to its strong demand in the market. According to statistics, the market share of Fangtai Sink Dishwasher was 12.8% in 2015; This figure jumped to 30% in 2016, while the market share of Fangtai Sink Dishwashers was over 40% in 2017. Currently, hundreds of thousands of households have chosen to use Fangda Sink Dishwashers.
According to Jingdong released household appliances online shopping consumption data show that consumers are now more popular with good quality, high value of high-end appliances.Even a lot of consumers believe that 'the more expensive the better.' In the growing middle class families, China Appliance consumption has begun to transition from 'basic consumption' to 'quality consumption' In the future, more and more families and individuals will be willing to pay for better products, so a new type that can solve practical problems in life and significantly improve the quality of life Appliances will also become more and more popular.