2017 is drawing a successful conclusion, changes in consumer environment and the development of cutting-edge technology so that the color TV industry toward the thriving scene stride forward.Quaddots, artificial intelligence, HDR and other new products, set off a high-end color TV market, Quality boom, so that many consumers appreciate the integration of technology and art visual feast.
On December 18, 2017 (the 13th) China Flat Panel TV Industry Conference, co-sponsored by China Electronics Chamber of Commerce (CECC) and China Institute of Electronics and Information Technology (CESI), was held in Beijing. Industry experts and leaders , Color TV enterprises, upstream enterprises, content distributors and channel distributors, and 200 key media outlets across the country gathered together and discussed in depth the development of the color TV industry in 2017 and the 2018 trend forecast.
As an important annual meeting of the industry, the key objective of this conference is to integrate the objective monitoring of new TV products on the market this year. According to the test results and the reputation of the product market, various major types of products that have outstanding performance in 2017-2018 are selected. TV Products TCL's two annual best-selling products, the X3 primary color quantum dot TV won the '178-2018 Quantum Dian TV Quality Contribution Award ', P6 ultra-thin TV won the' 2017-2018 Top Ten TV 'award.
Quality is an important focus of competition in the color TV industry this year. TCL, as an important member of the QD TV camp, has introduced a number of primary color quantum dot TV, such as X2 / X3 / X6, through continuous innovation in quantum dot display technology Maturity has greatly enhanced the quality of consumer experience, promote the quality of color TV consumer market upgrade.This was the "quantum dot TV quality contribution award" TCL X3 primary color point TV, released this spring, upon appearance It has been widespread concern and praise at home and abroad.
TCL X3 application of the latest generation of quantum dot display technology, with 'color gamut & color high capacity, pure color, long color' three major features that can truly restore 100% of the natural color. Gamut level to bring quality improvement brought A great convenience, breaking the bottleneck of the traditional LCD TV in color rendering effect.At the same time X3 also applied the full HDR technology, Harman Kardon audio, AI and other high-end small T configuration, for the majority of users has brought the theater Level of audio-visual enjoyment and the future of intelligent living comfort and convenience.In the "quantum dot visual Carnival" organized by the China Electronic Chamber of Commerce offline activities, Beijing, Shanghai, Shenzhen, through the interactive experience of three people, a profound experience of the quantum point TV Color advantage, but also to the future of television shopping provides a reference standard.More members of the public said that after experiencing a wide range of products, has been looking QLED TV, and ready to start.
With the continuous release of new products by many brands, the competition in the industry shows a trend of homogeneity after entering the second half of 2017. In the general stabilization of the environment, how are the various technology-led enterprises to enhance their product differentiation features through technological advantages? The second half of 2017 an important breakthrough.
TCL, which sticks to 36 years' ingenuity, not only strengthens the high-end technology, but also accurately analyzes the changes in consumer demand under the new environment so as to gradually improve the experience of new products, providing consumers with products that meet diverse needs The TCL won the 'Top Ten High-Quality TV' Award P6 ultra-thin TV, continues the positioning of the young and the trend of TCL P series of positioning, with 'high value, quality and strong interaction' as the feature , Has become the preferred quality of life covering the post-1980 as the main body, radiation 70 and 90 after the pan-consumer groups.
The focus of a TV's 'High Color Values' lies in rejecting the homogenization of the look and feel. The P6 creates a fine line of home minimalist aesthetics based on a combination of fashion and creativity. Narrow border and 7.9mm thickness of the fuselage highlights the elegance of this product, deep obsidian black color metal shell and P6 adds a touch of mystery texture. Integrated package design embodies the TCL on the arts and crafts standards and the ultimate aesthetic The pursuit of positive front of the 'Eye of Wisdom' button design as a supplement to the remote control not only increased product ease of use, but also broke the perfect symmetry of the product appearance, so that decorative buttons even more eye-catching.
Throughout the year, quite an environment of "shuffling" in the industry did not stop the pace of TCL's progress. Both the industry honor and the market response fully illustrated the development of TCL through continuous innovation and user experience as the core during the year Results For TCL, the color TV industry in 2017 contributed a lot to the technical competition, the construction of industrial ecology and the upgrading of the consumer market.
It is believed that by 2018, TCL will continue adhering to the concept of "big country brand and creating in China" through further breakthroughs in high-end technology development and coordinating with traditional sales channels and developing online channels in fast-trackways to further develop and grow into a leading industry development Leading force.
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