GOME Retail Financial Report for the First Three Quarters of 2017 shows that the total online-offline transaction volume of GOME reached 94.3 billion with a year-on-year increase of 20% with an online GMV of 34.2 billion yuan and a offline line of 60.1 billion yuan. In addition, Business data: From January to September 2017, the revenue of the home improvement business exceeded 200 million yuan, with an average monthly growth rate of over 30%. The share of the retail platform GMV reached 1 billion yuan. Q3's single-season smart private-label transaction volume reached nearly 100 million yuan , The number of GMS Butler users accumulated 20 million.
It can be seen that GOME is no longer a 'traditional' retail enterprise, and the layout of 'family life' has begun to take shape or will gradually become a new growth point of performance. This is probably why Gome has entered the 'home life' market Root Cause - The main business has sufficient capacity to support business expansion.
Old ability to extend 'new home life ability'
Business transformation does not have to be completely subversive, based on the evolution of the original advantage is more reliable.Over the years, many companies are doing new retail, business model design is very good at the beginning of the venture, the implementation process can not be landing.In fact, This is not the fault of the new retail trade. The fundamental reason is that those enterprises do not add to their existing advantages and lack the genes for making new retail sales.
1, from commodity trading to 'home life' delivery capacity
From home appliances to home life, is actually the supply chain to extend forward, from the provision of only the sale of electrical goods trading capabilities, extended to the family's overall solution delivery capacity of the country's home, life, the family system + Home improvement + home gadgets + home appliances integration, to provide customers with 'one-stop' family as a whole solution.
2, from the appliance display to 'home life' full scene capacity
Gome is the earliest company to experience the scene of the scene of the transformation of the store, the store has a baking classroom, smart bathroom, and family life system scenes, you can see the future 'home' look, Gome and the customer between the layer Emotional links.
3, From home appliances service to 'home life' service life of the whole life cycle
Last year, the United States set up the Gome Housekeeper open platform, the main 'buy - cleaning - maintenance - recycling - buy again' appliance life-cycle closed-loop service this year Gome cloud APP with smart home appliances and 406 products, product life Cyclical services are beginning to emerge.
4, from the shopping guide to the 'family life' community distribution of promotional capabilities
Compared to the online shopping experience-based scenario to provide consumers with the overall solution of the shopping guide mode, Gome line created a 'social + e-commerce + sharing of benefits' of the shared retail model, and achieved with the user in the scene generated a strong link .
At GOME APP, anyone can easily and cost-effectively launch 'Beauty Shop' as the owner of a Gome platform product. Through the beauty media and social sharing tool Maxim's content marketing tool on APP in the country, the owner can better put the shelves Share with friends, if you reach sales, you can get the appropriate commission.
31st Anniversary of GOME 'Family Life' redefines new retail
This year, the anniversary of the United States and the same as in the past, the same invested a lot of resources, but different from the past, 'GOME, the United States and the United States life' to home, home improvement, home services, home financial integration, consumers in the United States to buy Is not just a commodity, but also a consumer's longing for and demand for lifestyle, just as a customer purchases a latex pillow for a comfortable night's sleep.
Insiders said that the United States to establish a "community of livelihood," living community, so that 'home life' part of the industry chain more service providers to participate in the entire ecosystem among them, the 31st anniversary of the United States is not only the anniversary of the United States, but also more Business and consumer holiday.
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