To sort through the memorabilia of the past year, it is not difficult to open this plot:
1. On January 17, 2017, the U.S. Federal Trade Commission brought a lawsuit against Qualcomm in a federal district court in the northern part of California accusing the company of violating antitrust laws in its patent licensing business. The FTC concluded that Qualcomm, through reducing patent licensing fees Way, forcing Apple to buy iPhone from them only by using the baseband chip.Visible FTC sued Qualcomm behind the mastermind is no doubt Apple.
2. January 21, 2017 News Apple filed a lawsuit against Qualcomm claiming a total of $ 1 billion.Apples argues that some of the royalties levied by Qualcomm were unreasonable, and this day opened the prelude to the patent war between Apple and Qualcomm.
Results: January 13, Qualcomm shares 66.88 US dollars, January 23, Qualcomm shares 54.88 US dollars, 10 days Qualcomm shares fell 10 US dollars.
3, 2017, November 1, 2017 The Wall Street Journal quoted sources as saying that Apple may not adopt Qualcomm chips for its iPhone and iPad designs next year. Final Qualcomm shares closed at $ 51.01, down 6.68%. Now it seems the news Apparently Apple is in line with the acquisition of Broadcom done pave the way.
4. On November 6, 2017, Broadcom officially announced that it has submitted a tender offer to Qualcomm to acquire QUALCOMM for a total consideration of over US $ 130 billion. Qualcomm confirmed on the same day that it has received the non-binding proposal submitted by Broadcom to require Acquisition of all Qualcomm shares, considering $ 60.00 per share in cash and Broadcom shares of $ 10.00, totaling over $ 130 billion, including $ 25 billion in debt.
Results: November 7 Qualcomm shares closed at 65.48 US dollars, almost back to the beginning of January 13, 66.88 US dollars Qualcomm's stock price, or even Nov. 24 reached 68.91 US dollars this year, the highest level, close to Broadcom's offer to Qualcomm .
Broadcom CEO Chen Fuyang said in a statement later: 'If we do not have the confidence, common global customers will welcome the merger of the two companies, then we will not make the acquisition.' 'This is a' common global customer 'is definitely Apple.
From a literal understanding, Apple's support for Broadcom acquisition of Qualcomm, just to consider from the supplier point of view.
However, Chen Fuyang also said in a non-public occasion, if Broadcom completed the acquisition of Qualcomm, then to resolve the dispute with Apple optimistic.
Few people consider why Chen Fuyang said Broadcom acquisition of Qualcomm is conducive to solve the patent dispute with Apple, is Broadcom spent 130 billion US dollars acquisition of Qualcomm will give up over the past 20 years to give Qualcomm 75 billion US dollars revenue of the patent business? Motive for Broadcom willing to do so?
Look at competitors, media reports Microsoft Google privately expressed opposition to the acquisition of Qualcomm Broadcom because of fear of stronger Apple, Microsoft and Google both believe that Qualcomm to maintain independence, rather than being acquired by Broadcom to 'fall' to Apple, more in their own interests .
This 'backward' What is the meaning? Is it just because Broadcom acquired Qualcomm, Microsoft, Google's business Broadcom not done?
Obviously not, because no matter Apple, Broadcom, Qualcomm or Microsoft, Google actually knows: Bertone behind the acquisition of Qualcomm Apple, the real purpose of the acquisition is the future Broadcom will sell Qualcomm's baseband business to Apple.
According to Apple's report to the competent authority by the end of September, its cash reserves reached as high as 269 billion U.S. dollars, an increase of 16% over last year. Moody's forecast that the cash held by the end of this year will exceed 285 billion U.S. dollars.
See here the above confusion should be simple, as long as Apple is willing to pay a high price acquisition was Qualcomm acquired Broadband baseband business, even if no longer charge a high royalty fee, Broadcom this business is not a loss. And promote Broadcom acquisition of real Master, none other than Apple.
Once Apple's wishful acquisition of Qualcomm's baseband business, the impact on the future of the industry will be huge:
1, Apple further improve the vertical industry chain, has the world's most advanced communications technology, the future will replace Apple Qualcomm as the core of the communications industry leader, not just the terminal equipment manufacturers.
2. Samsung and Huawei have relatively little impact from the high-end mobile phone chips they have researched. However, Chinese handset makers including Xiaomi, OPPO and VIVO will not have high-end chip providers and will only be able to develop medium and low-end handsets in the future.
3, Google, Microsoft's industrial ecology will be greatly affected, the high-end products will be subject to Samsung, Huawei, especially the desire to develop free-brand terminals will be seriously frustrated.
4, indeed, as Broadcom CEO Chen Fuyang said to solve the patent problems of Qualcomm and Apple, and perhaps China's handset manufacturers do not have to pay a huge patent license fee for Qualcomm, but there will be no high-end solutions provider.
Apple acquired Qualcomm baseband business to achieve the upgrade of communications technology, but also oppressed the Android competitors, even if the higher premium is clearly not a loss, but the real impact will be Google, Microsoft and other Apple's competitors in addition to Huawei Outside of China's domestic mobile phone brand.
Of course, the development of future events is still hard to predict. However, whether the deal is successful or not, Apple will be the biggest beneficiary, which is worth considering by Chinese authorities and major domestic mobile phone brands.