Civic president Shi Wenchao introduction at the conference that day, 'cloud flash pay' APP is a unified portal platform for mobile payments jointly launched by all parties in the industry through two months of intense development and construction, its positioning as' consumers save money and peace of mind Mobile Payments Manager ':' With this app, consumers can bind and manage various types of bank accounts and use the mobile payment services and preferential rights of each bank. '
As early as two days ago, a lot of mobile terminals' UnionPay wallet 'APP has completed the automatic update.' Old UnionPay wallet will be prompted to upgrade the client's home page, the original 'cloud flash' APP user to open the client will force prompt Download the new 'cloud flash pay' APP, the user clicks on the confirmation and then jump directly to the download page. 'UnionPay purse division vice president Zhou Wei Kun added that cloud flash pay to achieve a unified interface standard, unified user identification, unified user experience, will become Common banking payment entrance: 'From the UnionPay QR code to pay for all types of mobile Pay Pay open applications, from real-time personal account transfer to various scenarios consumer payment, credit card whole process services to two or three types of account to open an account, as long as the mobile phone can The payment function of the operation will be implemented one after another in the 'Cloud Flash Pay' app.
So far, Bank of China, Bank of Shanghai and others have already supported the opening of two or three types of accounts in the 'cloud-flash-paying' APP. The first phase of the goal is to complete the construction of the middle-class agricultural workers and staff exchanges in the first quarter of next year, as well as the opening of 7 accounts of China Merchants Bank and China CITIC Bank .
At the same time, in order to meet the 'cloud-flash-paid' APP on-line, UnionPay cooperated with commercial banks to jointly operate 100,000 sets of double-12 large-scale marketing campaigns with 100,000 sets of merchants across the country. (Including Huawei Pay, Apple Pay, Samsung Pay, Mi Pay, etc.), enjoy a 50% discount.
It seems an industry observer, UnionPay the ultimate goal of the United Bank to enlarge the move is still to solve the shortage of C-short board.From the user experience-based perspective, the industry has developed so far, a unified mobile portal Urgent to establish.
"For banks, this is an excellent marketing platform and a gateway to entry." According to a head of marketing at a joint-stock commercial bank's credit card center, "In the past, each bank's marketing and acquisition were independently conducted, and the future The marketing platform provided by 'Cloud Flash Pay' can be used for inter-bank marketing, and users of this product are all loyal customers of bank card, marketing accuracy will be greatly improved.
UnionPay 'combined vertical and horizontal' seek breakthrough
C-end user shortage has always been the bottleneck restricting the growth of UnionPay .Coupling change path is to take vertical and horizontal strategies, combined with the banks to centralize the bank account system.
As a unified portal for mobile terminals to be jointly established by the banking industry, the 'Cloud-Flash Pay' APP will bring together the payment tools, payment scenarios and benefits of UnionPay and major banks, and with the release of the 'Cloud-Flash Pay' APP, Wallet ',' cloud flash ', etc., all the services of C-terminal users, including CUP, will be withdrawn from the market. However, before the UnionPay wallet and other UnionPay APP's core user services, the function will be' Within the continuation.
Zhou Wei Kun believes that the launch of the product is not just a product update, but also an upgrade of the industrial cooperation level, 'cloud flash' in the true sense of the industry to become an open connectivity platform: 'CUP to commercial banks and the The main cooperation partners open the payment service standard interface for partners to provide business value-added services, marketing activities, cooperation bank card, online sales joint four major cooperation mode. 'Zhou Wei Kun said,' At the same time, 'cloud flash pay' APP comprehensive Support all kinds of bank accounts and integrate the payment service tools originally scattered in various agencies to form unified entrances and provide various types of account opening accounts for two or three types of accounts, NFC payment for mobile phones, QR code scanning, receipt and payment transfer, remote payment Payment function; Thirdly, the featured service system converges. The APP brings together the functions and benefits provided by banks, CUP and other parties, including balance inquiry, one-click transfer, one-stop payment, full credit card service and bank-UnionPay offer Rights and interests, bills and other types of bank card based on the basic services, but also can check UnionPay cards in more than 160 countries and regions overseas acceptance , Various types of preferential rights and interests and the progress of overseas consumption tax rebates to support consumers to conveniently manage various types of bank accounts and to use comprehensive payment services. Finally, the multiple scenarios covered by UnionPay and banks are put together to form a better Scale effect, 'cloud flash' APP now can support 100,000 stores and supermarkets, more than 30 colleges and universities, more than 100 markets, more than 300 utilities such as water, coal and other public service industries to use.
Zhou Wei-kun said that the next goal of the cloud-cloud-pay APP is to realize the landing of "hard scenes" such as account balance inquiry and traffic fines payment in all branches of the city, and more public transit metro stations in the country, hospital social security, Parking and other scenarios to achieve the application.
'Our logic is not to compete with the bank.' Shi Wen said, 'on the contrary, our mission is to provide support for industry partners in the development and construction of the banking unified APP, all parties uphold the' three Unified "principle, adhere to the concept of open cooperation, respect the demands of all participants in the industry, and create a new portal for mobile payment to be jointly developed and set up by banks to jointly maintain operations. For banks, it is a public platform for banks to provide entrance services , Do not compete for the existing B-terminal businesses and C-terminal users, do not exclude the banking APP, not all mobile banking mechanical overlay, but with each other APP complement each other and diversion.
Shi Wenzhao believes that unified APP is the actual embodiment of the service concept of CUP Openness: 'In the process of promoting the development and construction of a unified APP, UnionPay has always adhered to the concept of' openness, cooperation and service 'and adhered to the principle of' not issuing cards, We will open ourselves to a more open mind and continue to give play to the advantages of an open platform to provide a more diversified and comprehensive payment solution for all industries. "
The banking sector reached a 'united front'
It is worth mentioning that 'cloud flash' APP differentiates one of the important functions of WeChat Alipay is to have a key to apply for various kinds of bank card account 'account opening' function, including two or three types of accounts, a variety of mobile phone Pay device card, credit card Etc. At present, Bank of China, Bank of Shanghai, etc. have supported the opening of two or three types of accounts in the 'cloud-flash-pay' APP.
According to regulatory regulatory requirements for bank accounts, Class I account is a fully functional account to meet the cardholder to store large amounts of funds and major asset needs, but the cardholder in the same bank (corporation) can only open one Class I account and must sign the application; Ⅱ class account as a 'wallet' function, with the deposit, purchase investment and financial management, the amount of consumption and payment limits, transfer of funds to non-binding account limit function, to meet the cardholder a larger amount of daily Overhead demand, remote account opening; Class III account is 'purse', the maximum cap of 1,000 yuan, do not deserve physical card, with non-binding account out of funds function to meet the cardholder small, high frequency of daily Overhead demand, mainly using remote account opening, has ready-to-use, risk controllable advantages. Its consumer payment capabilities and CUP phone flash payment, two-dimensional code and other products combine to meet the general needs of consumers daily mobile payment, It also provides a good risk guarantee for the safety of consumer funds, effectively supporting convenient and quick payment needs.
At the same time, users can also use the 'cloud flash' APP, the bundled UnionPay card directly applied to open the mobile Pay feature.In the credit card applications, users simply open this one APP, you can see each bank's All kinds of credit card introduction, easy and quick to apply for your credit card online.
'Cloud Flash Pay' APP implements one-stop bank card service, which can bind 10 bank cards at a time, supports debit card balance inquiry, inter-bank transaction account notification, transaction details inquiry service and credit card bill inquiry , Credit card repayment, credit card full service.It is worth mentioning that, based on the channel cooperation between UnionPay and banks, 'cloud flash' APP for credit card repayment without additional fees.
At the same time, the 'Cloud-Flash Payments' APP collection supports the display of information on promotions, rebates, discounts, incentives and other marketing activities under various payment instruments and payment scenarios, the acquisition and spending of concessions and savings, and the support of over 100 domestic banks Marketing activities and key card product rights show, in the 'cloud flash' APP home page can be a one-time view of various banks catering, accommodation, travel and other preferential interests, no longer have to open each bank's APP, 'cloud flash pay' APP also supports auto-identification of bonded bank card benefits and can proactively recommend nearby offers and benefits based on geographic location.
For outbound users and overseas UnionPay cardholders, 'YunFaPay' APP also provides card information and marketing messages in 161 countries and regions, allowing users to quickly view UnionPay cards in the 'Priority Program' section. Country shopping, excursions, car travel and other aspects of rights and interests, as well as exchange rate queries, tax returns and other functions, the cardholder is a small intimate assistant.
From 2015, the company will launch a new brand of mobile payment through cloud-flash payment and pay-and-play Payphones will have its debut in 2016 and CUP QR code payment products will arrive in 2017. CUP has been exploring the mobile terminal transformation in the joint industry. From commercial banks , Non-gold institutions to Apple, Xiaomi, Huawei and other well-known mobile phone manufacturers, and then Jingdong, the United States and other Internet companies commented Comments, cooperation has repeatedly broaden the front line.With the increasingly rich mobile payment products and offline mobile payment accepted environment Constantly improve, 'cloud flash pay' brand has also accumulated a considerable number of users and get the initial approval of the market.
Major commercial banks will communicate with customers through various channels and recommend the convenient functions of 'Cloud Flash Pay' APP. In the two-dimensional code marketing activities carried out by major commercial banks, the APP will also be recommended together with the Bank Mobile banking app to participate in marketing activities.
UnionPay said in the future, the Bank will combine banking, merchants, handset makers, acquiring agencies and other industries to focus on daily life of all kinds of scenes of people in accordance with the 'eco-wide coverage' standard in all aspects of the basic necessities of life, We will use the advanced technology of mobile payment to provide a complete payment scenario service and continue to expand the service expansion in such key business areas as school-enterprise parks, vegetable markets, self-service vending machines, public payment and smart parking.