On December 14, the 2nd Online Real Estate 2017 Purchasing Summit and Benchmark Developer and Outstanding Supplier Awards Ceremony jointly organized by Mingyuan Cloud and Midtown Alliance was held in Shanghai Pudong Ritz-Carlton Dayton Hotel was held.After a series of contests and rigorous selection, the United States kitchen appliances with strong brand strength and industry reputation, won the 'Top Ten Competitive (kitchen cabinets)' award.
Organizers for the United States of the kitchen electrical awards
Since the beginning of this year, under the stimulation of policies such as fine decoration, renting and selling the same rights, the penetration rate of real estate decoration rooms has been continuously increasing. For the kitchen appliance industry, the growth of hardcover houses has directly driven the growth of the entire kitchen appliance industry. According to AVC real estate monitoring data, the market size of refined decoration in China reached 343,000 sets in the first three quarters of 2017, an increase of 5.5% over the same period of last year; while the number of supporting kitchen and electrical appliances buildings reached 341,000 sets, matching the rate of 99.2%.
In the general trend of fine decoration, the strong alliance with the real estate business has become one of the important strategies for the kitchen appliance enterprises to expand the market.As early as many years ago, the United States has laid out the real estate and other commercial markets.In the past few years, with the leading intelligent innovation technology Development and application, excellent product quality and complete after-sales service system, the United States has accumulated a good reputation in the kitchen industry, and award-winning. Only 2017 so far, the United States has won the kitchen appliances 'China's real estate kitchen appliances preferred strength brand' , '2017 China Real Estate Vendor Kitchenware Brand Excellence Award', '2017 China Annual Influential Real Estate Supplier' and other awards. The award, once again proved the strength of the United States and the kitchen electricity, but also reflects the real estate developers The United States and the affirmation of the kitchen and electrical support.
The United States won the kitchen and electrical 'top ten competitiveness (kitchen cabinets)' award
Such a reputation of the industry, is inseparable from the powerful brand strength of the United States and the kitchen as a group of Midea set research and development, production and marketing as one of the modern home appliance manufacturers, the United States kitchen electrical products covered hood, stove, disinfection cabinet, microwave ovens, Oven, dish washer, integrated cooker and whole cupboard etc. There are three production bases in Shunde, Suzhou and Wuhu, among which Guangdong Shunde Kitchen & Electric Industrial Park owns the most complete microwave industry chain in the industry with an annual capacity of 40 million sets , Is the world's largest production base of microwave ovens, hoods, stoves, disinfection cabinet, embedded products, annual output reached 700 million units, the annual output of 3.5 million dishwashers in the United States in the domestic market microwave oven, oven market share of the market First, the market share of kitchenware category third in the industry.
In 2016, the United States of the kitchen electrical annual revenue of nearly 180 billion yuan, the domestic sales of 50 billion yuan, just four years at a compound annual growth rate of 50% .This brilliant achievement is the majority of real estate developers in the eyes.Nowadays, the United States kitchen appliances Has included more than 30 of the top 100 real estate companies in China, including Country Garden, Evergrande, Vanke, Wanda, Longhu, Rongchuang, Xuhui, Ocean and other real estate enterprises, Industry alliance new heights.
The Second China Real Estate 2017 Annual Purchasing Summit cum Benchmark Developers and Outstanding Suppliers Awards Ceremony
In recent years, the United States more and more by the concern of the community as a whole, sales rise steadily, which is with the development and upgrading of the US kitchen electrical operation are inseparable.
With 80, 90 and gradually become the main consumer, kitchen appliances market is usher in a new round of consumer upgrades.In order to better meet the needs of consumers, the United States in the product of the kitchen has been accelerating the intelligent and humane transformation And layout In March 2017, Midea announced the strategy of "Future Kitchen." In October 2017, Midea announced the launch of its new line of smart kit products, the Star Kitchen, a long-lasting suction steam cleaner, In line with the Chinese family habits of the Chinese dishwasher, embedded products, integrated kitchen, 'Star Kitchen' sets of chemical products, etc., through this series of smart kitchen appliances, the United States not only provide consumers with smart kitchen appliances convenient Kitchen life, but also for real estate developers to provide fine decoration supporting the upgrading of the solution.
In terms of brand promotion, Midea Electric invested a large amount of advertising resources in CCTV and local satellite TVs in 2017 to further promote the brand promotion, and advertised in a large area in the core regional airports and high-speed railway stations. In addition, Midea Electric has been in 2017, 2018 for two consecutive years as a national brand TOP Partners.
As the world's largest supplier of kitchen appliances, Midea always adheres to comprehensively improving its overall service capability from the aspects of product, after-sale service and customer management, and resolves the problem of real estate developer's kitchen decoration thoroughly. Electricity has 280 professional engineering service providers, 20,000 after-sales service outlets, covering the county-level cities nationwide; 2000 VIP service outlets, major clients in the service industry; a full range of products in the country's central cities 24-hour appointment on-site service, In addition, it can dispatch 96,000 vehicles a year.Micro's kitchen electric appliances also deliver products in bulk according to the centralized purchasing mode, reduce the number of transit times and reduce the purchase cost.
The future, the real estate industry may be more diversified development, the United States will continue to follow the real estate development trend of the real estate, adhere to 'create a better life for mankind' brand philosophy, continuing to user-centric, to create boutique boutique spirit for the development Business people to provide quality products and services.
