Compared with the fierce competition in the traditional retail channels, the emerging home improvement market and engineering market in recent years have tested the comprehensive hard power of enterprises in terms of branding, quality and scale, etc. On December 15, 2017, The 2017 China Home Improvement Industry Annual Conference, hosted by the Federation of Furniture Decoration Industry of the All-China Federation of Industry and Commerce, was held in Houjie, Dongguan, Guangdong Province. Midea Electric was invited to attend and won the 'Golden Diamond Award' and 'National Home 2017' Industry-quality brand 5A-level demonstration enterprises' and 'home improvement professional committee vice president unit' three awards.
Liang Jialian, Minister of the United States kitchen and electrical engineering at the meeting to do 'the United States kitchen appliances package program' promotion
This is not only a direct affirmation of the strength of the United States kitchen and electrical professional, but also means that the United States has changed from a single product manufacturer kitchen appliances, the real transition to a complete solution to the home improvement solutions, and from single-category competition to the system Contest, but also reflects the United States in the overall strength of kitchen electrical power greater leaps and improvements, will stand a higher starting point to achieve a higher level of development.
Selection criteria rigorous, so that awards more gold content
As home and home industry, a very heavyweight award, 'Diamond Award' and 'national quality 5A level model home business' selection of the most stringent standards, is committed to helping consumers choose the reassuring home improvement brands and businesses, for Brand's industry influence, media reputation, annual output value, sales volume and other dimensions have set a very high threshold, the United States are all the absolute advantages of kitchen appliances, won the experts, provincial associations and the mainstream media's recommendation.
Founded in June 2008 home improvement professional committee, it is the formal approval of the All-China Federation of Industry established the most influential and most dynamic decoration industry organizations, is the communication between real estate enterprises, building materials enterprises, distribution companies and the link between the After Bridges, Midea Electric Co., Ltd. is promoted to the vice president unit with the attitude of "the world's largest kitchen eco-provider", Midea will lead by example and play a leading role in promoting the healthy and orderly development of the home improvement industry.
'Ready' mode rise, but more big power
At present, the rejuvenation of the main home improvement, as well as the quality of life more and more refined, so 'bag check' is gradually emerging mode of assembly, the correlation between home appliances and home improvement and integration has become more closely.
'In the packaged mode, the home improvement company's product is not just design, construction and materials, but to sell a complete family living program.' 'US kitchen and electrical engineering minister, Mr. Liang Jialian said at the meeting,' reflects the specific business Operation, the integration mode of integration, integration, home improvement giants need to better get through the upstream and downstream industry chain, better management of the construction process, with the lowest cost, the most simple means to achieve the rapid expansion of business scale.
Reflected in the integration of home appliances and home improvement, it is not just a simple combination of product assembly, but also to the partners supply chain integration, delivery capacity and capital, human and other aspects of the comprehensive ability to put forward higher requirements. : In the supply chain, material suppliers need to have the advantages of scale, high efficiency, to assist the rapid expansion of the home improvement company; in the delivery capacity, material suppliers need to match a variety of design style of the product library, enabling standardized construction, peak production capacity Matching; in the capital of manpower, you need to have adequate funding chain and timely protection of services (mainly embodied in the logistics, installation, sale) .Obviously, in order to dominate the trend of the ' strength.
2017 China home improvement industry annual meeting site
US kitchen electricity to the full category, strong service come to the fore
In fact, the top three in the field of kitchen and electrical appliances, and is still in the rapid rise of the channel of the United States, with its leading manufacturing scale, strong financial strength, rich product line, a complete after-sales system and factory direct control, Integrity of business philosophy at every level, already has from the 'full category' to 'strong service' home improvement solutions, with the hard work to grasp the trend of 'whole', including with Vanke, Evergrande, Country Garden, financial Wanda, Longhu, R & F, ocean and other 39 benchmark real estate companies reached a strategic cooperation, but also to make its home improvement field more ambitious.
The first is the full range of product support, sitting in Shunde, Wuhu, two smart factories in the United States and the United States kitchen appliances, range hoods, gas stoves, disinfection cabinet of the traditional categories, also has a Chinese dishwasher, micro-baked One machine, pure steamed, pure roasted and more embedded sets of systems can provide more reasonable and more professional overall kitchen design solutions and meet the one-stop shopping needs of consumers.In addition, has been the United States acquired , M & A Toshiba, AEG and other brands, but also allow consumers in the high-end, quality has a more diverse choice of space.
Followed by the vital logistics and after-sales links, taking into account the home improvement company 'bulk supply' and 'fragmented orders' different demands, the United States and kitchen electrical were tailored to 'focus on warehousing' and 'on behalf of the two' Kind of flexible mode of cooperation, at the same time, the United States kitchen appliances in the country has more than 6,000 professional service outlets, professional service engineers more than 20,000, the national county coverage reached 100 percent, can provide customers with one-stop distribution, install service.
Of course, in order to expand its influence in the industry, Midea has been doing its best to enhance its brand name. 2017, 2018 As the TOP partner of National Brand Program for two consecutive years, in 2017, nearly 300 million yuan Advertising resources in the core area of the airport, high-speed rail station also made a large advertising area.In addition, since 2016, Midea Kitchen Electric in the country to create a new 'Kitchen Language' experience has more than 100 museums, is expected to continue into 2018 Construction of a thousand, continue to narrow the distance with the consumer at the same time, more accurate marketing.
In the past, the United States with the leading kitchen with innovative intelligent technology, excellent product quality, complete after-sales service system, access to consumers. The future, with home improvement, home, real estate business alliances, but also help the United States Electricity to achieve greater scale, higher level, broader areas across.
