Say 'women and children's money is best to make', these words are not empty, from the past, baby supplies in pregnant women's bottles, sterilizers, haircutters, to today's home appliances industry children's TV, children's washing machines, children's air conditioners , Appliance manufacturers are speculating in the concept of children's home appliances, its products designed specifically for children's electrical products, in addition to the cartoon of the appearance of tall additional functions, the price is much more expensive than ordinary appliances. The same brand, the performance is also different Few, but labeled 'children's home appliances' after the label, the price is generally more expensive on more than 1,000 yuan.
'Children's home appliances' concept left over ten years ago
As early as more than a decade ago, children's home appliances appeared, and washing machines, televisions, refrigerators and other kinds of electrical products were unveiled in superstores such as cartoon cape, etc. However, their functions are not bright enough. Lovely, unique shape, beautiful colors, the more prominent in the ordinary appliances, but after market reaction, sales mediocre, quietly out of the market, the industry as 'not fun advanced toys'.
With the opening up of the second child policy, especially now that living conditions have improved, many parents are willing to spend billions of dollars on their children, so that home appliance enterprises trapped in the price war saw a fresh new life and promoted children's household appliances once faded out of public view. Comeback.
Home appliances in the form of HOLLE KITTY, polar bears, pink, blue, and a variety of colorful colors began to appear in the supermarkets, as well as a decade ago, children's home appliances in the appearance of packing up and down a lot of effort , But not all children's home appliances are deep in configuration and functionality.
Children's home appliances 'pit' a lot
Most children's home appliances on the market are essentially marketing strategies that seize consumers' psychology of spending money on their children and forcing them to break down the market for more benefits. The various' targeted 'children's unique features advertised by manufacturers actually Ordinary appliances also have, but in the past been ignored, and in the case of the market segments, the function of the role of amplification. Now let's look at which categories of children's home appliances, both common and may be pit.
'Prevent kicking quilt' into the biggest selling point for children air conditioners
Air conditioners are the most essential white goods for families, they take a little more time to prepare various kinds of electrical appliances for children's rooms, children's air conditioners have attracted the attention of many young parents with their cartoon-like appearance and the anti-kicking quilt cover. Claiming that when the child kicking the quilt, the intelligent air conditioning system will be timely aware of the automatic adjustment of the temperature, wind speed and wind direction. Vision is very good, if the children's air conditioning 'to prevent the quilt' function can really greatly reduce the child to sleep kick quilt cool I believe many parents are willing to pay for this.
However, the sensibility and accuracy of this thermal sensing technology, the sensing area, and how big the clothes worn by the children to sleep will affect the judgment of the thermal sensing technique? Whether this pile of problems is lost to the seller or the manufacturer, there is no accurate answer. , Automatic cleaning function, can be achieved in ordinary air-conditioning.So, spend more money to buy children air-conditioning, parents can trust children's air-conditioning care of children, where still need to play a question mark.
Children washing machines the same gimmick than practical
With the improvement of quality of life, many parents began to pay attention to the health problems of clothing cleaning. For example, the children's clothes were washed separately. Otherwise, an exclusive washing machine would not be bought by hand or spawned a market for children's washing machines.
You can see the children's washing machines on the market are guilty of the same mistake, to the small capacity of the development, but a bear child every day to replace the clothes a little less than adults, followed by children's washing machines there is a criticism of the place, Small capacity washing machines are often equipped with low-power motors, due to low power, insufficient torque, many manufacturers directly sacrifice the washing machine high-speed dehydration function, the final wash but also manual wringing, what practical.
One of the reasons why children's washing machines are popular is that they have the functions of germicidal washing, high-temperature washing and children's clothes soft washing. Therefore, another feature of children's washing machines is that they have a child lock function, which helps to prevent children from accidentally opening the washing machine , To prevent accidents.This is also a very contradictory place, children's washing machine users must be parents, and with a certain degree of danger, as far as possible from the child's scope of activities, and why should be made into a smaller style, looks cute, cartoon stickers, In order to attract the child's eye?
Blu-ray TV in order to allow children to watch TV longer?
Recently, the flagship children's television is also sold in high spirits. In terms of display technologies, many manufacturers have introduced anti-blue-light TVs that filter out the harmful blue rays of the human eye and reduce the visual impairment caused by long-time watching television to consumers. However, Protection of the human eye is limited, the protection against being over-magnified, easily mislead consumers, so that many parents to their children to extend the use of television time; in the smart system, the most selling point of children's television is the educational resources, but Many smart TVs can be done through the app installation, but also can provide children with quality learning content.
In addition, the market there are children Soymilk, children's humidifier, etc., in the function without any "child" direction of innovation, but in the appearance of the product to change, to be quasi-like, cartoon-like and so on, these shapes Can attract children, but also by many businesses as children's home appliances on the shelves.This product appears to be no threat of harm, but it is dangerous for children, but it is not a direct user, but also with some danger Why, also made of cartoon appearance, so that children mistakenly believe that toys. Really do not understand these product designers crisp brain circuit.
Sounded a safety alarm for children's appliances
Most children's home appliances on the market in addition to gimmicks than practical, the safety of the product itself is also a place worth noting.For now, the domestic has not set standards for the safety of children's home appliances, the industry does not have a unified standard at all, Also gave a lot of bad manufacturers want to share one can take advantage of the opportunity.
Many paste 'children' of home appliances product developers and producers are mostly small manufacturers, product quality is difficult to reassure, in order to please the eye, and some manufacturers even despite state regulations, the small appliances made of cartoon shape, Easily mistaken for toys as children.
According to GB4706.1.2005 "Safety of Household and Similar Appliances", the shape and decoration of the appliance shell should not make it easy for the toy to be used as a toy by children, as examples in the regulations, such as the case of an appliance shell made of animal, human or similar size Of the models are unqualified.The significance of this provision is to avoid the risk of electric shock caused by children playing electrical appliances or accidental swallowing household appliances small parts and other risks.
In a sense, this kind of 'children's home appliance' is more dangerous to children than ordinary household appliances.Children are not real consumers, the purchasing power is often held in the hands of parents, so parents choose to buy children's home appliances When compared to ordinary household appliances and children's home appliances function, distinguish whether the manufacturer is selling the appearance or really sell innovative products.
Children's home appliance market to be developed
Consumer escalation has infiltrated every aspect of our lives. Personalized and diversified consumer spending has become the mainstream. Consumer choice has shifted from mass-market to functional subdivision and high-end. With the advent of the second child policy, more and more More home appliance manufacturers try children's home appliances market, product technology will be more perfect It can be said that the rise of children's home appliance market has some potential, but not any one company can share a piece of cake market.
Summary: With the improvement of product technology, the speed of upgrading, consumers can choose more products, but also more difficult, so consumers should not be easily led by the nose, more rational consumption, less blindly follow, especially Treat children's home appliances, safety and practical will always be the first, to avoid being fooled by the manufacturer's marketing gimmicks, you can not blindly concerned about the price, should pay more attention to product quality and material. And as a manufacturer, should pay more attention to the real child Demand, from the perspective of consumers to innovate products, with real products to impress parents.