Dong Mingzhu, chairman and chief executive of Gree, who used to sell his own air-conditioners and used to give more energy to Gree robots and machinery and equipment products in the second half of this year,
Personally go to Luoyang Bearing due diligence investigation, visit AVIC Optoelectronics ... ... Development of robots, machinery and equipment business, Gree is an important step toward diversification.
Dong Mingzhu said publicly that Gree must overcome the "bottleneck" of the upstream machinery and equipment. "If we do not have any foreign equipment, we will not create a good product." This is sad. "
'Strive to upstream', Dong Mingzhu said that rather slow but also independent innovation, however, I think the time left to Gree still valuable for four.
First of all, from the competition point of view, Gree's largest rival Midea Group's operating revenue this year is expected to reach 220 billion to 230 billion yuan, according to Dong Mingzhu 'Gree revenue this year will increase by 40 billion' argument that Gree's business this year Revenue is estimated to be about 140 billion yuan Gree should speed up the pace of diversification, narrowing the gap with the opponent's revenue as soon as possible.
Secondly, from the perspective of business composition, air conditioners still account for 80% of Gree's total operating revenue in the first half of 2017. Although smart equipment revenue grew rapidly in the first half of the year by more than 27 times over the same period of the previous year, its revenue in total revenue of Gree The ratio is still very small, accounting for more than 1% .In the first half of this year, Gree smart equipment revenue more than 900 million yuan, mostly from Dong Mingzhu shares Zhuhai Yinlong New Energy related party transactions.
The author noticed that in the three investor relations activity records released by Gree this year, none of the investors raised any of the three investor exchanges held in June, September or November this year in relation to the Gree smart equipment industry. Gree is mainly concerned about the home air conditioners, central air conditioning, channel inventory, overseas market development, dealers playing money, etc. Thus, investors are valued, Gree is still the world's largest air-conditioning investment value.
How to make the rapid development of GREE intelligent equipment business value, but also by institutional investors attention, Gree need to further enhance the intelligent equipment business in the overall revenue as a proportion of.
Thirdly, judging from the policy opportunities, the window period for the mixed ownership reform of state-owned enterprises is a rare opportunity for Gree.
Last year, Midea Group acquired more than 90% of KUKA Group, one of the world's top 4 robotics companies. After its consolidated financial statements, Midea Group's robotics business reached nearly RMB20 billion in revenue in the first three quarters of this year. In contrast, And Dong Mingzhu insisted on the spirit of independent innovation is very valuable, but as long as the right time, mergers and acquisitions can help Gree to reach a faster goal of 'let the world fall in love with China.'
The mixed ownership reform of state-owned enterprises provided Gree with a chance to acquire M & A for its smart equipment business.Lu Changyuan, director of the Research Institute of Robotics and Engineering, said that bearings are the core components of machinery and equipment, while Luoyang Bearing is one of the leading companies in the bearing industry in China .China-made basic components and foreign gap, Gree itself long cycle of research and development, difficult, if able to participate in the restructuring of Luoyang Bearing, Gree can expand the basic components business.
This year, Gree Electric Co., Ltd. acquired a 5% stake in China Air Conditioning Compressor Co., Ltd. Heli shares once announced the public transfer of controlling stake, but later recovered the resolution in less than a month. That is gone.Grid Electric vice president, Dong Jingjing Dong told the author, due diligence investigation of Luoyang Bearings done, whether Gree Electric Luoyang Bearing shaft involved in the reform, the next step but also the Gree Board of Directors decision.
Fourth, from the term of office, 'Miss Dong' should seize the time to complete the layout of the Gree diversification as soon as possible .2017 In May 2018 the Board of Directors of Gree will change, this year Gree, executive vice president Huang Hui was promoted to chief executive. , Dong Mingzhu Gree will continue to serve as chairman of next year, but the president does not rule out the possibility of succession by Huang Hui.
However, unlike the low profile of Fang Hongbo, chairman and president of Midea Group, Dong Mingzhu's personal label is obvious. The direction of Gree depends on the strategic layout of the head.