Some time ago Shaanxi Province, Wugong County in the management of air pollution, the demolition of a number of rural schools, coal-fired boilers, but not to solve the problem of heating for teachers and students, leading pupils' classes are holding hot water cup heating, face and hand Are flushed red. 'Look at the child innocent little face was frozen red hands, watching them both pairs of simple glasses eager to warm, Xiao Bian to ask you, this way of governance your conscience will not hurt? Is it only PM2.5 air pollution? According to this logic of remediation, some time ago, serious cases of serious formaldehyde violations, is not to check all the intermediary houses are too dawn, as long as it is excessive housing or household materials are All removed?
This is obviously unrealistic! Indeed, in order to win this 'blue-sky defensive war' and win the deadline of 'atmospheric 10' this winter, in order to obtain the necessary achievements, fines, suspension of production, limited production, seizure and seizure, etc. The form of environmental protection measures continue to escalate, air pollution has indeed achieved some results, blue sky and white clouds are more common than in previous years, but from a professional point of view, this result seems to mislead the consumer because the air Pollution is not limited to PM2.5. Formaldehyde, dust, sulfur dioxide, nitrogen oxides and so on are all the factors that cause human injury. Therefore, the treatment of air pollution should not be limited to the remediation of social emissions. But also to strengthen the education of consumers science, correct understanding of air pollution, outdoor pollution control and indoor pollution prevention is equally important.Every day most of human activities are also indoors, so to some extent, indoor air pollution to Far more serious than atmospheric pollution.
For this point, we are not difficult to find from the types of products in the air-to-net market, and we also focus on different sources of pollution, which are different from each other. As a mini-technology with big brands, hard power, strong execution and excellent services, Complex indoor pollution is sufficient market research and analysis, Zero Micro Technology R & D department of Beijing, Shanghai, Shenzhen, Jinan, Hefei, Zhengzhou, more than 5,000 households in the indoor air pollution did a sampling study, the results showed that 67.5% Of the surveyed households indoor PM2.5 exceeded 84.5% of the family indoor formaldehyde exceeded, 40.3% of families have skin allergies patients.Therefore, Zero Micro Technology in product development phase to the actual needs of users to set up product function point, its products in Filtration of particulate matter pollutants, formaldehyde, such as gaseous pollution, bacterial and viral contamination of these microbial interception filter effect is very good.
Zero micro-technology is the Haier Group and the net Meishi Shi Group well-prepared and integrated advantages, committed to the development and manufacture of air purifiers and environmental protection industry.It owns and mainly engaged in three major clean and environmental protection appliance brands: Casa Imperial, Haier, Net US Shi. Casa Imperial positioning in the high-cost consumer groups of high-quality air purifier brand, Main air purifier, humidifier; Haier positioning mass consumer groups cost-effective purifier brand, the main air purifier, air humidifier, Dehumidifier; net Meishi positioning young consumer groups professional purifier brand, Main air purifier, air alarm clock and other smart appliances.
The mature development of any one industry can not do without three stages: panic buying, soothing buying and rational purchase.With the changing attitude of consumption, the air purifier industry access threshold will inevitably increase.The market survival of the fittest, According to statistics, China's air purifier market has reached 5.74 million units, the future will continue to maintain 30% to 35% growth rate . According to the data, the first three quarters of this year China's air purifier market sales reached 4.26 million units, an increase of 30.3%; sales reached 11.26 billion yuan, an increase of 43.3%, as the appliance market growth rate of the second highest category .
From the blue ocean market to the competitive Red Sea, the air purifier has developed rapidly in the Chinese market. On the one hand, it is an increasingly serious air problem that detonated the market and consumer demand. On the other hand, Enterprises and speculators are endless.Not only traditional home appliance manufacturers, a large number of Internet brands, mobile phone companies have also tentacles into the air purifier market.Although a micro-technology is a start-up enterprise, but behind it but has net US Shi and Haier two teams to support the development momentum should not be underestimated.
In the air purifier this road campaign, whether it is Internet companies, or professional home appliance business, or other businesses, the most taboo is the current business speculation psychology, always want overnight fortune. Only as a micro-technology to maintain a solid and pragmatic Do a good job of product mentality, mainly to users and market demand, in order to allow consumers to just empty the net of products just need to become you 'just needed'!