December 1, Haier Thanksgiving moon as scheduled, thanksgiving users become the biggest theme of Thanksgiving month.In the Thanksgiving month process, Haier Group is living in Qingdao North District garrison second dry rest of 80-year-old storage Grandma replaced a 532-liter Haier refrigerator door, while the original grandma used refrigerator is 33 years ago, the first Liebherr refrigerator!
Because it is a military family, the grandma's home furnishings still reveal an orderly and rigorous atmosphere.When talking about the refrigerator, the grandma is like an endless story, recalling the scene more than 30 years ago, '84 years, cover 5 brick house was only 3000, so buy a 3780 yuan Haier refrigerator, but that yard thing, many neighbors have things in the refrigerator, the yard children Summer is frozen in our house to drink ice water.
Just as Grandma said, buying a refrigerator at 3780 yuan in 1984 is an extravagant choice. Someone once estimated that the number of million-yuan households in the 1980s would be equal to how much it costs now. Of the 2.25 million yuan.Reference to this value, 84 years of 3780 yuan is equivalent to the current 960000 yuan.Moreover, even if can come up with more than 3,000 yuan 'huge sums', to buy a Haier refrigerator still need to buy by ticket, not You can buy can buy.So, Haier refrigerator was a symbol of identity at the time, is full of luxury is not excessive.
Haier refrigerator has long been the first in China made the world first, the brand has become the symbol of the world's home appliances.According to the data from the PRC, since the Thanksgiving month activities, Haier refrigerator market share reached 34.7% , An increase of 3.8%, while the second market share of only 14%, only an increase of 0.13%. Haier more than 10,000 + share of products accounted for 34.3%, ranking first in the industry.In fact, in the domestic Haier refrigerator has been continuous 27 years and 11 months ranked China's first refrigerator brand, the cumulative market share this year accounted for 31.4%, the second leading nearly 3 times.
Under the theme of "Global Technology, Thanksgiving China," Haier Refrigerator not only outperformed the industry during the Thanksgiving month but also outperformed its competitors, which is the result of the globalization of Haier's refrigerator.In Europe, In July, sales of high-end models of Haier refrigerators increased by 77.8% from a year earlier; in Australia, Fisher & amp; Patch under Haier Group was named the best refrigerator brand in 2017; in India, the Haier BM refrigerator accounted for 71% , Sales for two consecutive years turned 3 Fan; in the world, Euromonitor International research results show that: Haier refrigerator brand share in 2016 accounted for 16.8% of the global market, the ninth reelection in the world.
In addition to its leading share, Haier Refrigerator, a leader in the global refrigeration industry, relies on the Trinity Localization development model of design, production and sales of 24 industrial parks and 108 factories around the world to continuously integrate global quality resources High-quality products lead the development trend of the world's refrigerator market, and continuously upgrade user experience to become the only Chinese brand to achieve global synergy in the refrigerator brand.