With the launch of a variety of arkit virtual reality devices, as well as mobile augmented reality (AR) platforms such as Google Arcore and Apple (AAPL), AR/VR market information and analysis vendors Artillry estimates, The global sales of head-wearing VR devices will grow from 8 million units in 2016 to 37 million units in 2021 years; The number of handsets compatible with Arcore or Arkit mobile AR platforms will also grow from 218 million in 2016 to 4.257 billion in 2020 years. The overall AR/VR market will grow from $4.091 billion trillion in 2016 to 2021 years and 79.403 billion dollars. Among them, AR market growth is the fastest. The market's share of the overall market size will rise from 44% in 2016 to 80% in 2021 years. Then on the commercial AR Market, the consumer AR Market, the Commercial VR market, the consumer VR market and other 4 categories of market, the estimated commercial AR market size growth rate will be ranked in other types of markets, from 2016 of 829 million U.S. dollars, growth of 2021 years 47.7 billion dollars. The share of the overall market will also rise from 20.3% in 2016 to 60.1% in 2021 years. Also due to the growth rate of commercial AR market is much higher than other markets, the size of other markets in 2021 was greatly compressed. Artillry said that the rapid growth of the commercial AR Market scale was not related to the original size of the market, but the future of the commercial AR market, with software revenue as its main driving force, was driven by expansion and regular revenue (Saas) growth and played an important role. But just as other new technology products start to enter the commercial market, the initial commercial AR market scale growth is mainly driven by hardware devices. However, with the sales of AR hardware equipment, not only provides the foundation for AR Software installation, but also makes the software revenue gradually dominate the commercial AR market. In the consumer AR market, it is estimated that the market will grow from $975 million trillion in 2016 to 2021 years and 15.8 billion dollars. Artillry said that in the rumored Apple smart glasses device in 2020 before the launch of the consumer AR market in the form, the smartphone will run AR software mainly. So all kinds of software will become the main force to promote market growth. such as Niantic Labs AR software vendors, will continue to play an important role in the market. However, with the introduction of AR smart glasses for general consumers in 2020, the consumer AR market will turn to the development of new hardware and equipment. Software developers who used to develop AR applications for mobile devices also turned to developing apps for consumers using AR devices such as smart glasses. In the commercial VR market, the estimated size will grow from $665 million trillion in 2016 to 2021 years and 4.4 billion dollars. Although the market size of the annual composite growth rate (CAGR) reached 46%, but the market in the overall AR/VR market size, will continue to live in other markets at the end. The ratio will also be compressed from 2016 to 16.3%, to 2021 years of 5.5%. It is expected that the growth kinetic energy of the commercial VR market will be similar to that of the commercial AR market. However, the 2019 commercial VR market software revenue is expected to exceed the hardware. As for the consumer VR market, the estimated size will grow from $1.6 billion trillion in 2016 to 2021 years and 11.5 billion dollars. Like the commercial VR market, the early growth of the consumer VR market will be hardware-oriented. And with the sale of hardware equipment, the software provides a foundation for the installation, so that software revenue will gradually exceed the hardware. At present Oculus, Sony and Samsung Electronics (Samsung Electronics) and other manufacturers in the price of the first-wear VR device competition, will encourage more consumers to adopt such devices. In particular, the Oculus Go device, which is priced at $199, is expected to drive the mainstream and education market after its official listing in early 2018. Artillry says Oculus has the backing of Facebook to adopt a more flexible pricing strategy. This is such as HTC and Samsung mainly rely on hardware equipment revenue-oriented manufacturers, will produce considerable competition pressure.
