Key findings recently released by Strategy Analytics in the Q3 Smart Speaker Quarterly Report include:
• Q3 2017, North America leads the smart speaker market with 75% share of sales, although Western Europe and Asia Pacific will weaken their sales share at Q4.
• Google Home launched in many countries and regions boosted the growth of Google's assistant, resulting in a decrease of Alexa's AI operating system market share from 80% in the first half of 2017 to 69% of Q3 in 2017. More sales countries and new models The launch will drive the global sales of Google Home and Amazon Echo to reach 12 million in the last quarter of 2017.
• The introduction of new smart speakers by Alibaba and Xiaomi and the Jingdong Dingdong speaker, which has been ranked number one in Q3 in China, have propelled the Chinese market to start growing in Q3 2017. David Watkins, director of new intelligent speaker services at Strategy Analytics, commented: With the addition of new vendors such as Harman Kardon, Sony and Sonos, the smart-speaker market is becoming more competitive, with higher-quality audio than Amazon or Google, and Google and Amazon, the Silicon Valley giants, have improved The audio quality of its flagship product, but its real competitive advantage lies in its ability to sell a large number of highly priced Echo Dot and Google Home Mini, ahead of its competitors in the foreseeable future.
"The competitive landscape will heat up further in 2018 and we will see the launch of third-party devices that support Alexa or / and the AI Voice AI platform, all of which, of course, will put more pressure on Apple - Apple The Siri HomePod smart speaker was not released in time for the Christmas season and will debut in 2018. Apple lagged behind both Amazon and Google in the AI and virtual assistant space while its commendable hardware innovation may not be enough to fight its competition Quick AI software innovation for rivals. '