'Crazy? Official store are so down.' Baidu Post Bar 'Meizu it', a netizen asked angrily, the netizen released screenshot shows, Jingdong self-Meizu Pro 7 is 1999 yuan, than The netizen added to the shopping cart when the price dropped 500. There are users comments to the following, 'the store has long been the price of' cheap is cheaper, those who buy at high prices shall not be maddening '.
Pro 7 is the Meizu flagship model released in August this year, since the sale has been cut by 30% .This should be used to enhance the brand premium flagship machine, actually substantial price cuts shortly after the sale, can not help but let the hardcore 'kerosene' In addition, the reporter also found that Meizu's official website to reduce the number of offline stores hundreds of external doubts, Meizu what happened?
Meizu stores, products are reduced
Recently, a domestic media quoted agents as saying that Meizu had about 2500 stores have closed more than 500.
In this regard, Meizu told the "Daily Economic News" reporter, first of all, the store is not closed as reported reported as many as nearly 500. Every day there are stores closed and opened, the agents in each area only to the local Understanding of the situation, they do not know the specific circumstances in other regions, can not be judged by one speech only the situation of the entire Meizu now.Secondly, the store closed and opened through a store performance, standard of an optimization action, and this Optimization in this period of time is more intensive, which do not meet the requirements of the store closed, and re-select the new place to open a new storefront.
Although Meizu did not disclose the specific number of closed stores, but the reporter noticed that the Meizu official website can query the details of Meizu stores across the country.After provinces and regions by province, the press statistics found Meizu official website revealed the number of stores For 1,760, and Meizu line after the previous experience of more than 2,300 stores across the country.
Meizu's changes are also reflected in the product, which is different from the high frequencies of new machines and monthly flagships' in the past weeks. This year, Meizu's flagship new machine has only two Pro7 and Meizu Pro 7 Plus models, , In the full screen popular environment, Meizu unmoved, another way to go in the back of the product is equipped with a 1.9-inch AMOLED display, Meizu called the 'painting screen'.
Reporters noted that since August 5 this year, the official sale so far, Meizu PRO 7 series has repeatedly cut prices to promote sales.According Meizu official website shows that Pro 7 Standard Edition has dropped from the time of listing 2880 yuan to today's 1999 yuan , The price cut of 30%, while the high with the version dropped from 3380 yuan to 2399 yuan; Meizu Pro 7 Plus Standard Edition dropped from 3580 yuan to 2799 yuan, with a high version from 4080 yuan to 3199 yuan.
Executives, departments frequently adjusted
With the closing shop and price cuts at the same time, there are Meizu personnel changes and departmental adjustments.
"Daily Economic News" reporter was informed that December 11 Meizu released "on the company-centered organizational structure adjustment and personnel appointments notice" Meizu once again opened a substantial organizational structure and personnel adjustments: the establishment of overseas business units, accessories Business Unit; PMC functions under the original PQCS Center are panned to the Supply Chain Center and the other functions remain unchanged. The PQCS Center is renamed as the QCS Center.
In addition, a clear change on the appointment of the staff is that Baoyongxiang, the president & COO, has reduced its terms of reference and has focused on assisting in the management of various business divisions and business sharing platforms. CFO Qi Weimin has been promoted to senior vice president with a focus on assisting in the management of functional support platform. Prior to the accessories, e-commerce and customer service business by the senior vice president and president of Charm blue Li Nan to head, after adjustment, the business owner became a senior vice president Yang Yan. And not long ago, Meizu Sales Chu Chun, general manager, sales director Baiyun have left.
Not only the top management of the 'tremendous change', the same general staff.On November 20, Meizu Division has released << creative and strategic advertising marketing group business adjustment notice >> said: 'Due Meizu marketing business and structure adjustment , Meizu Business Unit decided to research and change the overall business and team of the advertising and marketing group under the Ministry of Creative and Strategy from Zhuhai to Zhuhai from November 27, 2017. Please contact our staff on November 27, 2017 A few days ago to Zhuhai headquarters manpower center reported.
Within a week from Beijing to Zhuhai, the circular did not even specify the post details, personnel relations, social security, provident fund and other matters of change, to make a decision for the staff can not be without tangled.
From the outside, a series of executives adjust and stores are closed related to unsatisfactory performance in recent years with the Meizu phone. According to the investment Meizu A-share listed companies to disclose Tianyin Holdings, with total assets of Meizu in the year 2015 was 7.225 billion yuan the total liabilities of 8.893 billion yuan, with negative net assets of 1.668 billion yuan; income of 16.801 billion yuan, a net loss of 1.038 billion yuan; first half of 2016 net loss of 304 million yuan a year and a half short period of time, Meizu's loss has been exceeded. 1.3 billion.
Earlier this year, China announced Meizu has total mobile phone sales in 2016 exceeded 22 million units, up 10% compared with 20 million units sold in 2015, while achieving profitability in 2016. As the Meizu non-listed companies, and therefore their specific earnings data Unable to learn.
According to the research institute Counterpoint recently released domestic mobile phone market in the third quarter shipments and share rankings show that OPPO ranked 18.9% share of the rankings First, Huawei and vivo took 18.6% share, followed by Xiaomi with 13.8% share of Apple's 10.0% share, which means the above four companies have occupied a market share of nearly 70% Ratio, reaching the highest in history, fewer and fewer opportunities for other handset makers.
In response, Wang Yanhui, secretary-general of the China Mobile Alliance, also expressed his approval that the current domestic mobile phone market is getting more and more concentrated, which will put a lot of pressure on second-tier brands such as Meizu. Objectively speaking, the purpose of manufacturer innovation is to create a ' However, if innovation is not accepted by the general public, it will be reduced to a disadvantage. In this regard, Meizu should re-examine its definition of the product. In addition, the importance of handset supply chain to manufacturers is self-evident. Smaller brands, the stronger the power of the supply chain, which will create greater pressure on innovation next year Meizu's new flagship machine should take full account of this factor, and the introduction of revolutionary products, or will fear Reduced to a niche level of manufacturers.