On December 14, the domestic diabolic thematic film platform pumpkin film and American audio technology company DTS and millet television jointly announced a tripartite cooperation in Beijing - pumpkin film DTS area formally launched on the millet television platform.Around the boutique content and the ultimate In the event night, Tripartite Corporation demonstrated the DTS 5.1-channel pumpkin movie on the spot through the equipment of millet television at the scene of the guests.
Some analysts pointed out that the high cost of copyright, entertainment complex content of complex audio and video background, the tripartite cooperation not only for the industry to bring a new perspective, but also for the Internet age unique personality of the audience, provides a newer and more cool The entertainment choice of millet TV vice president Lai Yongsai said: 'The terminal channels, cutting-edge technology, quality content, the combination of these three is an inevitable trend in the context of consumer upgrades, this cooperation can be said to be a very meaningful Try. 'Content-driven users, can be said to be the magic weapon platform products.Home audio and video entertainment products to be successful, be sure to focus on content quality.This cooperation between the three companies, an important commonality is the extreme concern for the quality of the content.
Pumpkin movie has always been the centerpiece of 'boutique' operation as a platform for contentment in this vertical field of film and television.Zhuang Xu Lin, CTO of pumpkin movie, said: 'Under the current conditions of repeated homogeneity, the pumpkin movie should win customers' Recognized, you need to adhere to the differentiated, refined content strategy. "According to reports, pumpkin film by a group of super-love movies professional producer team to create Internet products, he is not the Internet + movie, but the movie + Internet, Adhere to the content strategy has been deeply engraved on the product gene - for every film and television work on the line, pumpkin film will be strictly from the style, heat, rating, word of mouth and other dimensions to measure. , For the majority of users to create opportunities to enjoy high-quality entertainment life, it can be said pumpkin film another way to create their own irreplaceable image in the user's mind.
It is with the pursuit of convergence of 'quality content', DTS and millet television cooperation with the pumpkin film came true as early as 1996, DTS won the highest award in the US film Academy Awards - Best Film Technology Award At present, 93% of the best-selling Blu-ray Discs in the US choose DTS as their main audio track, and the technological advantages of content bring the natural collaboration between DTS and Pumpkin Films.
Massive high-quality video using DTS audio format is a unique DTS advantage.In the era of home Internet, DTS for matching home theater HD video experience, upgrading the user's audio experience is of great significance as a terminal brand, all products are equipped with millet TV DTS technology, which won the design community Oscars - 2017 German Red Dot Award millet TV 4 also supports a full range of DTS-HD audio decoding, home entertainment video experience to another level from content to hardware, DTS Series of audio solutions to bring more Hollywood multi-channel movies to consumers home, improve the streaming media ecosystem.With the DTS technology and millet TV excellent hardware blessing, pumpkin movies in the video content from the user Bringing a more pure cinema experience.On the scene, guests also personally experience the immersive DTS immersive sound rendering the unique atmosphere of this immersive ultimate experience, and now millet television users sitting at home can easily feel .
Millet TV is not only a good hardware manufacturer, but also a key part of Xiaomi TV's efforts to further explore the competitive advantages of Internet TV. At present, Xiaomi TV has already completed four major domestic video websites Of the assembly, the video content in the realization of the amount of expansion, the next step is naturally concerned about the quality of the tripartite cooperation, to the market fully demonstrated the millet TV boutique content and the pursuit of subdivision type film and television resources.
