December 7, 2017 Brother (China) Commercial Co., Ltd. (hereinafter referred to as 'Brother (China)'), a new product launches meeting with 'Chi Indy into' was held under the joint witness of many media and channel operators in Beijing Held a grand ceremony.The conference revolved around Brother's 'Powder On Demand' series of new products, technical product release and promotion of text and printing consumption, a lively atmosphere and the 'At your side.' Impressive business philosophy.
From left to right are: Xu Xiaoyan, Vice Minister Yuan Liming, Minister of Planning and Planning Shirakami Shinshō, Minister and Brother (China) Managing Director Yoo Young-Shin
After the press conference, Yin Bingxin, managing director of Brother (China), Bai Shisheng, minister of business planning, minister of Yuan Liming and Xu Xiaoyan, director of business planning department, accepted media interviews.
In the conference, 99 yuan ultra-low price of the original bunker once released, it attracted the participants exclaimed, have said incredible, which is consistent with compatible consumables prices, and even lower than compatible consumables prices for 99 yuan Ultra-low price of the bunker, channel will be greatly compressed profit margins.Brothers (China) Managing Director Yin Bingxin replied: 'After long-term user surveys and big data analysis, combined with the characteristics of the Chinese market through the adoption of Technical innovation launched 99 yuan bunker full dealer at all levels to give reasonable prices and profit margins. Also guaranteed the quality of printing supplies, reduce the failure rate of the machine to the brothers brand in the minds of consumers left a good impression. 'S announcement promoted the competitive advantage of the brother products in the market, which can be said to have achieved win-win for consumers, distributors and brands.
Globally, shipments of office products have slowed down but are still growing in the Chinese market. Brother's office products still maintain a 14% market share. For the trend of the office market in the future, Yin Bingxin said: "For China Market, with the continuous emergence of small and micro enterprises, driven by the wave of entrepreneurship, SMB users will continue to increase, the growth of office products is still available. We have to do is to start from the market demand, strict competition in the market The product quality, and strive to maintain the characteristics and advantages of brothers'
Most people have such an experience, office equipment is always a cardboard, or for maintenance I do not know where to start, especially for the young white entering the workplace is even more distress .Yin Bingxin said: 'Brother today released new 10,000 do not jam, 3-year warranty, we are very confident for the new products to improve efficiency while saving costs, but also eliminates the need to repair the trouble. National distributors and brothers official certification of the maintenance point can provide Professional services, consumers choose your brother is to choose rest assured.
Today, with the rapid development of e-commerce, Brother (China) insists on the balance between traditional channels and e-commerce, and Yin Bingxin, the managing director of Brother China, said: 'For brothers, entering China from scratch in 2005 , From small to large and the dealer's support and support are inseparable.At present, the main group of office products consumption is still the business, is the traditional dealer's specialty.So, for the traditional dealer channels, we will, as always, Strong support In the area of e-commerce, we mainly focus on label printers and small printers suitable for home use, which are distinguished from those sold by traditional distributors. '
In the eyes of laymen, supplies for office equipment are full of huge profits.As everyone knows, the current fierce competition in office equipment, all the brands have tried their best to lower the cost and price of the occupation of the market, while the brother of the release of powder on demand series of new products , In the consumables technology continue to dig deep, so that new supplies greatly reduce the price.In addition, the brothers also this year to strengthen the support of the Chinese market, I believe that consumers will be more willing to understand through the brothers after the product.
Through this interview, Brother Bing (China) Managing Director Yin Bingxin concise answer, pragmatic style to the author left a deep impression.It can also be seen brother in the fierce market competition in the very clear goal, the vitality is also very full, especially It is an accurate grasp of the Chinese market and the brothers are fully prepared to believe that brothers will get better and better tomorrow.
