The first iPhone 8, iPhone X, after the Samsung S8, vivo X20A full Netcom version of Huawei nova 2. Frees mobile phone manufacturers frequently released, consumers dazzled 'purse' tight and more keen on new technology and new products, young consumer groups Began to gradually accept and adopt the mobile phone rental business.Consumers can participate in the mobile phone rental program Yongle stores, in the designated mobile phone rental system credit review, after the approval of the signed mobile phone rental agreement, through the financial platform to pay rent immediately after use, Until the expiry of the lease can be returned after the expiration of the lease, consumers can make up the difference to buy the aircraft, you can choose to renew the machine to renew the lease.Currently, Paradise's 'mobile rental' business has covered Apple, Huawei, Glory, Samsung, vivo, OPPO, millet, Meizu 8 mobile phone mainstream brands, involving nearly 60 models of 17 models.
According to big data statistics, consumer Apple mobile phone replacement frequency of 17 months, Andrews mobile phone replacement frequency of 12 months, while the pain point of consumption is a new high frequency of financial pressure. 'Mobile rental' the largest business of its features Is a non-mortgage model, consumers do not need to pay any deposit or freeze the amount, only pay a small monthly rent, you can get your favorite products.Payment for use only, do not need to salvage the pay, greatly ease the Consumer phone renew pressure.
'Rent a cell phone' salespeople give consumers an account: iPhone X (64G), for example, the official website is priced at 8388 yuan, if other retail channels by financial installment way, consumers will have to pay for mobile phone costs + Financial charges, more than 9000 yuan price prohibitive, but through the Paradise 'mobile phone rental', only 12 months to pay 379 yuan per month, equivalent to less than 13 yuan a day can be used for a year iPhone X (64G) The total cost of 4548 yuan, apparently, 'mobile phone rental' more cost-effective.
Recently launched Huawei nova 2, vivoX20A full Netcom version also added to the ranks of Yongle 'mobile phone rental' products, Huawei nova 2 official website for 2199 yuan, other retail channels need to purchase 2410 yuan staging. 'Mobile rental '12 period only pay 109 yuan per month, equivalent to less than 4 yuan a day lease for a year, the total cost of 1308 yuan, saving about 45.8%.
The introduction of Paradise's mobile leasing business is the first attempt of the entire retail industry to lease mobile phones and is also a new attempt by Yongle to grasp consumer demand and solve the pain points under the guidance of the "home and life" strategy.Longle expects to form a circular consumer through leasing of mobile phones, So that consumers can flexibly dispose of consumer assets.For consumers concerned about the issue of mobile phone recycling, Yongle through the "love recycling" cooperation, the formation of 'lease - cleaning - maintenance - recycling - leasing again' consumer closed-loop, recycling of resources.
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