Experiences such as freshness and strong format, but also the new retail object of choice.
Retail giant Wal-Mart announced its name change, removing the "stores" transformation of all channels; Tencent holdings Yonghui, targeting "super species." Both traditional retail predators and Internet giants are accelerating the new retail layout.
Wal-Mart renamed Tencent shares Yonghui
Since Ma raised 'new retail' last year, these three words have now become 'main themes' of the current retail industry from a 'concept', as evidenced by the recent moves by Wal-Mart and Tencent.
First, the 'stores' with their traditional retail mark will disappear from Wal-Mart's company name, the global retail giant announcing that 'Wal-Mart Stores, Inc.' Changed its name to 'Walmart Inc.' from January 1, transforming itself from a traditional store to a full-channel retailer that covers the world. Not long afterwards, Yonghui Supermarket announced that Tencent intends to issue a letter to Yonghui Holding Yonghui Cloud Capital to increase its capital to acquire 15% of the shares This move is interpreted as Tencent hopes to capitalize operations, and Alibaba's new retail sample 'Boxima freshman' checks and balances as Wing Fai cloud record is' super species '' S parent company, has now opened 19 stores.In addition to hatch out of this hot new retail formats, as well as 'Wing Fai life' stores and APP business.
Online and offline become 'no boundaries'
"New retail has become an irreversible trend." Cheng Wei, an industry expert in the new retail research industry, said that nowadays, one thing is done online and offline, that is, the integration of resources into the whole channel has become a seamless fusion Body, 'offline make up the lack of online experience, high cost of traffic short board, offline online retail efficiency is brought to enhance the sense of consumer experience also will be improved.
To Wal-Mart, for example, in addition to the store shopping, but also through the online store, mobile shopping, 'over time, we will no longer be to distinguish between physical stores or e-commerce, only think of or see a Wal-Mart. Its chief executive, Ming-Lun Tung, said Tencent aimed at 'super species' as focusing on raw areas as Freshman, but unlike other traditional supermarkets, retail stores also provide on-site processing of food ingredients and dango, alongside mobile handsets.
In addition to the industry giants, more and more offline small and medium-sized retailers are also increasing their operational capabilities through the enabling technology of Internet technology. 'At present, our BIG shared store has signed over 10,000 outlets, with clothing, footwear , Jewelry and other re-experience, re-share of the store most. "Wei Wei is also the chairman of the information technology Cheng Wei said Beagle share with AI artificial intelligence, big data, cloud computing and other facilities through the precipitation of big data, analysis of each A user's needs, thus helping operators push accurately, improve the efficiency of the line.