In 2015, Wu Xiaobo, "To Buy a Toilet Seat in Japan," was framed wildly, and an article purporting to discuss the upgrading of the quality of Chinese manufactured goods inadvertently made the smart toilet lid of the incident a big hitter. However, The development of the smart toilet lid market in 2001, although the overall trend of upturn, but less than expected growth.However, the main obstacle to the explosive growth of smart toilet now where?
I think the following four aspects:
Product installation and use of the environment is limited
There is no power supply around the toilet, which limits the popularization of the smart toilet cover in the environment.Microwave toilet seat is an electrical appliance and the toilet has electricity to be used.Many families have not reserved the socket during the renovation, need to re-wiring, resulting in engineering Cumbersome, and to a certain extent, affect the appearance.
Consumption concepts and habits have yet to be nurtured
Although the smart toilet cover penetration rate in Japan is very high, but in our country consumers still need a longer period of ideas and habits of cultivation.Microwave toilet cover price is higher than ordinary toilet seat, many consumers are spending heavily to build Toilet suspicious, especially to change their years of toilet habits, it is extremely cautious. Smart toilet lid as a strong sense of experience, the use of high viscosity category, the most effective way of communication is currently interpersonal word of mouth , Resulting in the overall slow pace of promotion.
The lack of standard system, the performance still needs improvement
On April 24, 2017, the official website of AQSIQ informed about the special spot checks on the product quality of the e-commerce smart toilet lid in 2016. According to the report, 30 batches of 29 enterprises Products, the detection rate of unqualified products is 50% .Intelligent toilet lid water heating, warm air drying, seat heating and other functional modules through multiple circuits, water connections, often in wet conditions, if the structure and grounding measures, connection Unqualified lines, buried the hidden dangers of electricity.
In addition, the production of electronic toilet does not uniform industry standards, corporate implementation chaos.Some enterprises refer to the production standards of ordinary toilets, some follow some of the standards of the home appliance industry.However, the implementation of 3C certification electronic toilet has been a multi-faceted concern.
Appliance brand camps need to step up efforts
According to the online monitoring data of China Yokang, in the first eleven months of 2017, the online market of electronic toilet (including smart toilet seat cover and smart one machine) has 240 sales brands, most of which are bathroom brands and home appliance brands To Matsushita, Haier represented, millet also with new products this year into the smart toilet cover.
Intelligent toilet seat as a key component of smart bathroom, the core of the electronic function setting is a long-term home appliance business, but overall, the appliance brand for smart toilet lid attention is not enough, participation is not strong, but also caused the entire category of volume Can not be sustained, failed to show one of the reasons for the explosive growth.