In recent days, the quantum dot television camp in South China opened the first stop promotion in South China, a number of brand-name companies to bring quantum dot TV technology debut into the second half, the high-end TV market conditions have changed significantly compared with the first half, OLED TV step It is estimated that this year's global sales of quantum dot-point TV is expected to reach 1 million units, while sales of OLED TVs will double the growth behind this is the increasingly difficult tug of war.
Quantum dot TV camp Baotuan promotion
Last weekend, 'Q Enjoy the End of the Year Carnival' 2017 Quantum Dot Vision Carnival opened in Shenzhen Huang Ting Square, including Samsung, TCL, nano crystal and other upstream and downstream quantum enterprises, as well as Suning, Gome, Dazhong and other channels to participate.
Organizers of the China Electronic Chamber of Commerce official said the event aims to bring consumers a new visual feast, but also a quantum dot color TV business dedicated to consumers a year-end ceremony, this year's largest promotional display has been In Beijing, Shanghai was held successfully, this time in Shenzhen, the first stop in southern China.
Reporters on the scene saw the large-scale show to Samsung, TCL as the main force, including Samsung Q9F, Q8C, Q7F; TCL TCLXESSX1 / X2 / X3 / X6 and other products are unveiled in this large-scale show, The quality and sound effects have attracted many audiences to stop.
The relevant person in charge of China Electronic Chamber of Commerce introduced in TCL, Samsung, led by the quantum point television technology is moving into the fast lane, but the road to the popularity of quantum dot TV still has a long way to go, consumers are still less understanding of it. I hope that through the experience of perception, to consumers popularize the advantages of the high-end display technology, establish new understanding and understanding.
The sales gap between the two camps is narrowing
According to data from AVC, in the first half of this year, in the domestic offline market, the sales volume of quantum dot TV was 105,000 units while that of OLED TV was 23,000 units in the same period.
Last year, the Chinese market quantum dot TV sales once as high as 7 times OLED TV sales, but this gap is shrinking, in the global market is also true.According to statistics provided earlier HIS Markit, the second quarter of this year, the global quantum point television Sales dropped 48.2% to 351,000 units, while sales of OLED TVs over the same period soared 29.4% to 282,000 units, the sales difference between the two has been reduced to 70,000 units in the first quarter of this year, Quantum TV sales is still OLED TV 3 times.
Lu Renbo, deputy secretary general of China Electronic Chamber of Commerce, said that last year's global sales of about 600,000 units of quantum TV, this year is expected to reach 100 million units.Real estate regulation, income factors and changes in consumer attitudes will affect the demand for color TV, he expected this year, color TV The overall sales of the industry is about 48 million units.
Price factors will affect the market trend next year
It is understood that the quantum dot is an inorganic nano-semiconductor crystal quantum dot quantum dots in the photoelectrical stimulation will emit colored light, the color gamut range can reach 157%, accurately showing the 1.07 billion level of color, relatively ordinary LCD TV 58.3% increase, while its color durability up to 60,000 hours, in addition, due to the quantum dots TV is not easy to be oxidized inorganic materials, the longer imaging life is also a bright spot.
Zhang Shaoyong, general manager of TCL Multimedia Product Center, said that with the TCL, Samsung and other color TV manufacturers continue to introduce a variety of new products, QDTV has become an important role in the high-end color TV market.
Reporter noted that at present, the average price, QLED is about 12,000 yuan, OLED is about 17,000 yuan, so the price is also a big advantage QLED immediate. However, into the second half of this year, both in the global market or in China On the OLED TV sales increased significantly, while the OLED camp promotion is also "boom."
In this regard, Lu Renbo told reporters that for both, who improved faster, faster, the price dropped quickly, heavy volume, who has the opportunity, who will be able to seize the market.
It is reported that, at present, OLED panel supply is still relatively tight, which directly limits the decline in the supply price of the upstream panel, and extended the whole product price is difficult to rapidly decline, the current OLED camp is stepping up the construction of production lines in order to enhance the supply.And in QLED Development, Zhang Shaoyong said frankly, now the quantum dots or light glow, the future is the power glow, light-emitting QLED more advanced, the quantum point TV to achieve universal coverage may still need 3 years, 2019 may only Showing explosive growth.
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Operators' break into the TV market
Recently, China Mobile together with the country's largest panel maker BOE jointly launched 4K smart TV T1, which is China's first operator's own television brand.
With the strong rise of smart TV in recent years, especially when many young users return to the living room, smart TV has become a strong trend in the consumer electronics industry. The big screen is gradually regarded as an important resource entrance. China Mobile is targeting this Opportunities, which smart TV T1 and IPTV services will be bound by broadband + IPTV + phone business to bind more users.
In fact, earlier China Unicom, China Mobile and China Telecom both involved in the business of smart TVs in their business offices, or in the form of IPTV, or cooperated with OTT vendors. However, their own-brand operations were still the first time.
Analysis of the industry pointed out that operators to become the seller of television market, fancy the big smart home behind the market this year, the family smart big screen coverage is expected to reach 45%, then the market will reach the critical point of the outbreak.For terminal television In terms of vendors, the intervention of operators brings support in terms of channels, traffic, content, etc. However, it may be due to the operators' traditional heavy network construction and the light hardware 'routines' that affect the intimate contact between terminal manufacturers and consumers. , Is not conducive to terminal manufacturers brand development.