In the report of the 19th National Congress of the Communist Party of China, "China's socialism with Chinese characteristics has entered a new era" has made a major judgment. Looking back on the year 2017, the group of China's home appliance industry presents itself with a brand-new image and posture before the world, both at the national level and the international community. China's home appliance industry put forward higher requirements and expectations.China's home appliance industry, with its own strength, to further consolidate the status of China's home appliance powerhouse, interpretation of the charm and self-confidence made in China, to promote our country to the world home appliances power at an advanced speed.
In the appliance industry as a whole to the main theme, the color TV industry, the case of cold, the Internet TV benchmarking enterprises fall, the old reputation of domestic veteran home appliance business into a dilemma, but also for the 2017 home appliance industry added some different colors.
A series of events of landmark significance have demonstrated the rich and colorful Chinese home appliance industry in 2017. Over 2017, the Chinese home appliance industry will also usher in a new era of development.
Transformation to Technology Enterprises: Opening up of 'Second Runway' in China's Household Appliance Industry
In March of this year, Midea announced that it will become a leading global technology group for consumer electronics, HVAC, robotics and industrial automation systems during the 2017 China Consumer Electronics Show (AWE2017). The transformation of Midea opened the doors of China's home appliances The tip of the iceberg for manufacturing transformation and upgrading.
Under the premise of bigger and stronger main business of home appliances, the leading Chinese home appliance manufacturers such as Midea, Haier, Gree and Hisense will collectively raise B2B business, or through independent research and development or through overseas mergers and acquisitions, entering industrial robots and manufacturing intelligently, Intelligent equipment, health care and intelligent transportation business areas, seeking high-end manufacturing transformation and upgrading, not only for its own development opened up a 'second runway', but also for the Chinese home appliance industry manufacturing level, the overall strength of China's manufacturing industry to enhance the increase An important new force.
The 19th National Congress of the Communist Party of China (NPC) reported that it is necessary to speed up the construction of a powerful nation and speed up the development of advanced manufacturing industries. Our household electrical appliance industry is using its own efforts to implement the spirit of the 19th National Congress of the Communist Party of China to promote the realization of the goal of building a powerful nation in our country.
HCFC phase-out in the second phase of the air conditioning industry starts with alternative refrigerant acceleration
March 11 this year, China's room air conditioners and household heat pump water heaters industry phase II HCFC phase-out management plan was officially started.According to the plan requirements, China's room air conditioners and household heat pump water heaters industry second phase will be accelerated on the basis of the first phase out HCFCs, it is proposed to reduce by 20% from baseline level by 2018 and 45% by 2020, which is ahead of the original target of 35% reduction in 2020.
Traditional air-conditioning refrigerant R22, being a substance that has dual damaging effects on the ozone layer and the global climate, is being phased out under the framework of the Montreal Protocol. As China, the world's largest manufacturer, consumer and exporter of room air conditioners, our country eliminated R22 Progress directly affects the global compliance process.
In the R22 accelerated phase-out, HFC refrigerant R410A, R32 is "Montreal Protocol" Kigali amendment included in the control directory, the room air conditioner industry in our country alternative technology choices are crucial .At present, the industry has identified the In the second stage, China's room air conditioner industry can speed up the revamping of R290 air-conditioning production line and R290 air-conditioner market process in order to better fulfill the compliance targets and avoid the future replacement of refrigerants Caused by the loss and risk.
Countries help upgrade the brand image of China's home appliances
With the approval of the State Council, China Brand Day will be established on May 10 every year since 2017. Since then, Chinese brands have their own festivals.
In recent years, after the transformation and upgrading efforts of the whole industry, product quality and technical content of China's home appliances have been significantly improved, and can be comparable with internationally renowned brands, Chinese home appliance enterprises several generous overseas mergers and acquisitions, but also let the world re-examine China The strength of the appliance industry, but the Chinese home appliances overseas are still facing the status of brand awareness is not enough, to enhance the brand image of China's home appliance industry has become an important task facing.
The CPC Central Committee and the State Council attach great importance to brand building. The party and state leaders have repeatedly emphasized building a well-known Chinese brand, whether it is the supply-side structural reforms proposed by the state or the special actions of the "three products" of the consumer goods industry, China's manufacturing industry, including product quality and brand image.
At present, China's home appliance industry is undergoing transformation and upgrading from 'big to strong', and the whole industry is committed to achieving the goal of household appliance power by the end of the 13th Five-Year Plan period, from the 'national brand plan' of CCTV to the establishment of 'China Brand Day' China's home appliance brand has been more and more national level support and encouragement, which also bears the hope behind the power of home appliances.
With the help of the state, Chinese home appliances are being presented to consumers worldwide with a brand new image.
High-tech production and sales of air conditioning industry-wide collective rapid growth
In the cold year of 2017, China's air-conditioning industry ushered in a bumper harvest year. Especially since the first half of this year, the entire air-conditioner market maintained its high temperature operation. The production and sales volume of air-conditioners in the entire industry have all reached the highest record in history.
Air-conditioning market continues to be hot this year, on the surface, weather factors on the promotion of air-conditioning sales is crucial, but air-conditioning companies around product innovation, marketing mode and channel changes made by the same efforts can not be ignored.In recent years, air conditioning industry Continue to cultivate internal strength, enhance product performance through product features enrichment, develop smart, silent, comfortable, wind-free, artistic design products to meet consumer demand, while using the Internet to customize, flat channels, online and offline marketing and other marketing models Innovate and change the traditional business model of "tiered cargoes" to achieve accurate marketing and speed up product circulation and cash flow.It can be said that the cold year of 2017 not only witnessed the birth of a new record in China's air conditioning industry, but also witnessed the development of China's air conditioning industry Grow further.
TV industry early winter Internet TV brand collective cold
The third quarter of this year, a gloomy color TV industry, the market sales dropped sharply, the industry ahead of the 'winter.' Compared with the unsatisfactory performance of traditional TV brands, the collective fall of the Internet TV brand, after the rapid progress momentum abrupt end, sales and Performance decreased significantly.
The Internet TV brand, which has been rapidly emerging in the market by virtue of its content advantages and its low-price strategy, has been rampant for many years in the past. However, during the industry downturn, its disadvantages and shortcomings were exposed. This "merciless" third quarter not only gave Internet TV brand on a heavy price class, but also make the industry reflect on Internet TV model gains and losses.
The traditional color TV brands Hisense, Skyworth, TCL, etc., despite the chaos in the Internet brand under the chaos, but in the face of market fluctuations, its anti-risk ability has been well reflected; In contrast, music, storm, Internet TV brands rely on low-cost strategy to reap the strategy of the market seems unsustainable After the cold wave, the industry has realized that only by relying on technological innovation and quality upgrades in order to achieve sustained and healthy development.
Music as shock Internet TV industry benchmark lost
LeTV, as the first Internet video company to enter the color television industry across borders, was once the benchmark of China's Internet TV industry and has now fallen off the altar.
Since the outbreak of the capital chain crisis, over the past year or so, LeTV has been negatively entangled. Earlier this year, Sunac's shares temporarily alleviated the music as the capital hunger, but for a long time, the music crisis continues to ferment. People Jiayue Ting retired as the chairman of the network, Sun Hongbin Rongrong chairman of the host, music video IPO fake storm, music as the new core team to run away, once Mengruan music, is for their dreams and suffocation.
LeTV into the field of television across the television industry has stirred the uproar in the color TV industry, the station stood in front of the 'barbarians' once killed into the first camp, but after the crisis, the fate of LeTV Super TV will go, now Look, everything is unknown.
New fly once again discontinued veteran home appliance enterprises how to resolve the middle-aged crisis?
In early November, Xin Fei Electric discontinued the news was exposed, which is already among the old refrigerator industry in China, "Four Golden Flower" veteran home appliance business for the third time into a shutdown crisis, the industry speculation that the new flying electrical appliances are on the verge of bankruptcy.
China's home appliance industry in some segments of the leading enterprises in the rapid development stage of the industry have a bright spot, but with the slowdown in the industry, increasing market competition, or based on corporate strategic misconduct, these companies gradually fade from people's perspective. Years of home appliance businesses, especially those second and third tier brands, how to survive in the fierce market competition and giant rolling, which is the ultimate torture every business must face.
China's first, a model of the world: "smart appliances cloud cloud interoperability standards" released
November 8, led by China Household Electrical Appliances Association, and Haier, the United States, Bosch appliances, TCL, Hisense, Skyworth, Changhong and other leading international appliance manufacturing strong drafting of the "smart home appliances cloud interoperability standards" (T / CHEAA 0001-2017) officially released, the standard to become China's first smart home appliances interoperability standards.
As more and more smart appliances are connected with the Internet and the Internet of Things, many home appliance manufacturers have established independent smart appliance communication protocols and cloud platforms to manage their own smart home appliances. Since multiple manufacturers often exist in the same home Equipment and a variety of human-computer interaction software, incompatibility between different brands of smart appliances and cloud platform incompatibility led to poor user experience, not only restricted the popularity of smart appliances market, but also imprisoned the appliance industry around the pace of innovation and innovation .
"Smart appliances cloud cloud interoperability standards" put forward a set of different home appliance manufacturers can achieve interoperability between intelligent systems lightweight solutions, that is, through a unified agreement so that manufacturers of human-computer interaction systems and equipment through various manufacturers Interoperability between cloud platforms enables cross-vendor and cross-platform operations and information exchange, which breaks the 'silos' between smart appliances in various enterprises and eliminates bottlenecks in the current development of smart appliances and effectively solves the problem of users' The pain point.
The release of "Smart Cloud Appliance Interoperability Standards" not only provides a model for China's home appliance industry, but also provides a model for the worldwide problem of smart home appliance interoperability.
Hisense Toshiba TV acquisition of the global expansion of China's home appliances
On November 14, Hisense Electric announced that it will acquire a 95% stake in Japan's Toshiba TV at a cost of 12.9 billion yen. Upon the completion of the equity transfer, Hisense Electric will enjoy a package of businesses including Toshiba's TV products, brands and operation services, Year brand authorization.
Toshiba White, Toshiba TV, Sharp, GE appliances, once well-known domestic consumers are well-known international brands of home appliances have become the domestic appliance enterprises in the bag, the decline of foreign home appliance brands are naturally the main cause, but the rise of China's home appliance business is more Undisputed fact: Through overseas mergers and acquisitions, Chinese home appliance enterprises have been able to utilize the R & D of foreign-funded brands, supply chains and global channel resources to rapidly increase the scale of overseas markets and speed up the internationalization process. These generous cross-border mergers and acquisitions have expanded the global footprint of Chinese home appliances , China's home appliance enterprises are rewriting the world's appliance map.
30 tariff reduction of imported home appliances difficult to shake the status of China's home appliance powerhouse
Since December 1, tariffs on 30 imported appliances have been reduced, and tariffs on some products have been reduced by as much as 20% .Although the drop is alarming, it seems to industry insiders that the reduction of import tariffs will have little impact on China's home appliance industry.
After 30 years of development, China's home appliance industry has established a strong competitive edge. China's home appliances occupy a leading position in the world in many dimensions such as product quality, technical content, manufacturing technology and production cost. Even though tariffs on imported home appliances are reduced, it is hard to shake The status of China's home appliance power.
Insiders pointed out that the growth of China's home appliance industry in the past few years is the growth of the entire industrial chain, China's home appliance industry in many areas are in the world's leading level, should be on the competitiveness of Chinese home appliances in the global market have enough confidence, even if the import The low tariffs on home appliances are not afraid, and behind this confidence lies the confidence of China.
At the same time, we also need to see that the reduction of tariffs will enable domestic consumers to buy good quality home appliances overseas at a lower price, which is the need of upgrading the market and is also a boon to our consumers.
In 2017 China Household Electrical Appliances Technology Conference, Jiang Feng, chairman of China Household Electrical Appliances Association, made it clear that China has become a major home appliance power in the world and China's home appliance industry has become an important force that leads the innovation and development of the global home appliance industry. China Confident, able to become a leader in home appliances worldwide.
In 2017, China's home appliance industry will continue to upgrade itself along the main line of transformation and upgrading and remain committed to meeting the people's growing needs for a better life. The Chinese home appliance industry, which stands at the juncture of a new era, is within easy reach of the goal of a home appliance powerhouse.