Every December is a routine summary of the month people, all walks of life end of the year concluded alternately, sharing economy in 2017 can be described as the trend of development, from sharing bicycles, sharing cars to shared treasure, sharing umbrellas and then sharing toys And apparel, can be described as a variety of products. One after another shared projects have been launched, a family business into the market, product launches, those young CEO who had ambitions, release of rhetoric, then a collapse of the news came , Some died quietly, while others became the topic of conversation after the meal.How behind the high mortality rate has led to such a terrible? This article will explain in detail for everyone the secrets behind the collapse.
The list of shared economic failures has been updated daily, with the number of deaths in all recent death lists rising steadily. From the well-known little blue bike to some bicycle that you may not be able to call a name, , So that Wang Sicong release rhetoric 'if you must eat Xiang' shared charge Po, one after another bankruptcy, it seems that there is no way to share a shared economy to achieve its expected mode of operation, the difficulty of return of funds, financing is not smooth, making this One by one failed in the end, the surface is the issue of capital, but if sufficient funds, it will not go bankrupt? This probably is not as simple as the surface.
one, Disguised as a 'capital game' in a shared economy
Now that the shared economy has long lost its most essential meaning of sharing, such sharing has essentially become a competition for capital and has long run counter to the original intention of 'saving' and 'environmental protection', resulting in a lot of idleness and waste of resources. Of course, there is no doubt that China's modern shared economy has achieved a great breakthrough and will produce new products and services, but the premise of sharing is ownership And exclusivity of the right to use, so that now the entire shared market is based on the 'monopoly' curtain and has long been not for the purpose of sharing.
Whether it's sharing a bicycle or sharing a charged treasure, they all belong to the heavy capital industry and refer to the tangible and fixed assets held by an enterprise, such as office buildings, factory buildings, raw materials, machinery and equipment, etc. Such projects cost a lot of assets and technology to operate Model is not easy to follow, very easy to form an oligopoly market, fixed costs, depreciation costs will also increase.Common cycling is a very typical heavy assets, early this year the small blue bike announced a valuation of 1 billion yuan, get black hole investment 400000000 assets, no any financing information.Once there is rumor that Yongan will buy a small blue bike, but eventually chose the Haro bike, in June after the failure of financing, small blue bike to worship, yellow per capita proposed intention to be acquired , But all were rejected.
This manufacturing vehicle, vehicle maintenance, operation and promotion require a lot of money, without financing is equal to no life. Shared Charging treasure in 40 days, shared Charging treasure industry to get 11 financing, nearly 35 institutions, Financing of about 1.2 billion, the first half of 2017 when the industry's most prosperous, when the market at least 20 companies in the operation of shared charging treasure. Have not waited until the shared charging treasure really stand on the market, sharing charge Bao began Reshuffle, October 11, 2017, the music directly announced the official platform to declare the suspension of operations, and recovered all the Alipay, followed by hippo charging, bubble charging and Andy charge can no longer be used; November, Only two months after the entry of the United States also announced the end of the trial operation of shared treasure .When sharing has become a capital competition, once the loss of funds, is to go to the competitiveness of enterprises, the collapse has become inevitable.
two, Rigid "Pseudo-demand" of Shared Economy
Take charge Bao said that in the initial founder of shared charge Bao, street founder believes that modern people can not do without mobile phone, mobile phone can not do without charge treasure, he thinks it is rigid.But sharing charge Bao demand frequency and degree of demand In the end what is the actual scenario, the power used 3% or 1% of users, but if the power is only 1%, APP can open it?
In fact, there are only two scenarios for users to use the charging treasure: one is charging and one is charging urgently.If you just need to charge, the user can look for any charging place, there is no need to find a shared charging treasure, If there is no electricity at all, how to borrow and pay? Alipay shared alternative is strong, so the rigid demand is not accurate.
Charging treasure as a smart phone accessories, the user can now buy their own power to bring convenient rechargeable treasure, and will not choose to secondary consumption.This is the shared charging treasure mode raised the early existence of the question.General service Businesses will now charge customers for mobile phones without electricity, many shops are available at the front desk and seats plugs .In the use of shared charge treasure users, there are information security considerations.Many citizens said it would be strange and Public USB into your cell phone is entirely a risk-taking behavior. Not only charging treasure, other shared economy also have the same problem, the average city at peak use of the vehicle is only one-tenth of the investment , Then how should the other nine-tenths earn profits?
three, Sharing economy with the industry's 'killing each other'
Faced with the high risk of a shared economy and the question of shared economy by all walks of life, enterprises in the same industry have not opted for cooperation and support, but vicious competition and vicious fighting in the industry have accelerated the death of many shared economic enterprises. Charging Po industry project was launched, one by one enterprises flocked to the market, crazy broke into the market for the first time ushered in a series of legal battle, science and technology patent litigation litigation, sued cloud charge it, street technology, cloud rental it. Blindly follow the trend to seize the market, there will inevitably be eliminated.Reported a number of shared charge treasure, they have been stolen products by competitors, malicious damage to equipment, broken charging line, to the charging line interface is brush glue, destroy the two-dimensional code and so on It is certainly very difficult for these behaviors to be both a bicycle, an umbrella or a charging treasure. It is not uncommon for these enterprises to operate externally and kill each other in the same industry. Survival in this environment is certainly very difficult.
The shared economy is a new type of economic model aimed at the reuse of idle resources, sharing bicycles, sharing cars, sharing charging treasure and so on. These used resources do not mean existing resources but need to be reproduced and created We are no longer holding the original intention of sharing and we are on the path of sharing economy, and the development of a truly shared economy needs to be constantly explored and should not be just the sacrifices of one after another in a hurry.