Current miniature water purifier market microcosm: 10 billion market size, 45% compound annual growth rate, 40% -50% high profit, 4000-5000 brands, penetration rate of less than 5%, uneven product quality ...
Sunrise industry 'deep water'
From fast to run, water purification industry only 5 years, Orville cloud network data show that in 2016 the industry market size up to 20.3 billion yuan.
Fiery market performance, many companies fancy the great potential of water purification field, have entered the market.According to incomplete statistics, China's water purifier brand has reached 5600. Among them, both deep-water purification quality of supply for many years, There are upstream and downstream and foreign-funded enterprises rush, there are workshops of SMEs.
Shandong Kaifu Electric Co., Ltd. Chairman & Vice Chairman of Shanxi appliance service Association Wu Hongqi that 'the emergence of a large number of people who eat, leading to water purification market has not yet ripe to over-investment.' In his view, these years The performance of the water purification market is not good, in other words, the healthy development of the sunrise industry is now 'deep water'.
Purified water market 'deep' performance in the mixed bag of brands, product quality is uneven, the concept of publicity flying.Industry insiders broke the news, a two or three thousand dollars of water purifier, disassembled found: Accessories ex-factory price of a 1.8 yuan Of the meltblown filter, a 3-dollar compressed activated carbon filter, there are two no more than 3.5 yuan of granular activated carbon filter, and a 60 yuan RO membrane. In addition to low-end accessories, some businesses do not 'water grant' ( Health and safety of drinking water sanitation permits) also dare to sell.
These chaos led to consumers lack of confidence in the market, but also more seriously hindered the healthy development of the industry.The reason for the chaos is the industry access threshold is low, the lack of mandatory national standards.
Newly marked furnace regulation
'Water purifier brands to accelerate the specification and work together to create a healthy development of the sunrise industry.' China Quality Inspection Association Water Purification Equipment Committee, said Deng Ruide. His words out the voice of entrepreneurs.
The good news is that the first mandatory standard for water purification industry GB 34914-2017 "water purifier water efficiency limits and water efficiency rating" has been released a few days ago, will be November 1, 2018. It means that The state will use compulsory measures to put forward water-saving requirements for the production and sales of reverse osmosis water purifier, which is another requirement of the country for reverse osmosis water purifier after health safety and product quality.
Criteria for business criticized the 'too many standards', "Standardization Law" will be implemented on January 1 next year, according to China National Household Appliance Research Institute Chief Engineer Lu Jianguo introduction, "Standardization Law" requires explicit mandatory standards on the product And recommended standards number and name. 'This is also a protection of the enterprise, there are many uncertainties when sampling also circumvented.'
The introduction of standards The most profound impact on the water purification industry is: Forced water purifier manufacturers to carry out technological innovation, improve the performance of the production of water purifier.Many industry experts predict that with the standard improvement, water purifier market turmoil Like the end will be.
The blank rural market is the biggest opportunity
'There is no doubt about the huge market, but the real Blue Ocean in the water purification market has not yet come,' said Wu Hongqi.
Where is the chance?
Rural market.
Some research data show that in Europe and the United States and other developed countries, household water purifier penetration rate as high as 90%, but in our country, the overall national household water purifier penetration rate of less than 5%, rural almost blank.
Blank is the biggest chance.
Since the beginning of 2017, the term 'new urbanization' has continuously entered the public view. From the 'New China Forum on Urbanization' held at the beginning of the year to the 'Government Work Report' made by Premier Li Keqiang in March, 'new urbanization' Reiterated that it has become one of the key tasks of the whole nation in 2017. While the living standards of rural residents and township residents are generally on the rise, it will greatly stimulate the consumer market of water purifiers, and the former "stumbling blocker" will quickly become " '.
On how to open up the rural water purifier market, Wang Zhansheng, a professor at Tsinghua University, said that enterprises should do research in the rural market and select appropriate water purifiers for publicity according to the water quality characteristics. In addition, he reminded all major enterprises that the rural market is currently only one step by step Slow promotion, can not be hurried.