Mentioning the current hot words of the Internet, 'artificial intelligence' is essential.With the maturity of technology, artificial intelligence has been applied to a variety of industries, such as artificial intelligence mobile phones, smart speakers, artificial intelligence television, etc. Referring to television, This occupy the traditional home for a long time appliance products, in the further development of artificial intelligence technology, TV manufacturers have gradually become a new game point.
However, despite the availability of artificial intelligence television, the TV market still failed to save the deteriorating declines in the color TV market. According to data from omniversal channels during the Chung Yee Kuk era, the retail sales of Q1 TVs were the lowest in five years in 2017, down 12.5% from the same period of 2007. In the first half of 2017, Excluding the slightly higher sales in February and June, the sales in the remaining months were not optimistic. The offline market dropped 4.7% YoY and dropped 19.3% YoY in the online market.
The reason, in addition to the large loss of young users, as well as changes in home entertainment habits, there is another focus that can not be ignored, it is the current artificial intelligence television functionality still has some limitations, not enough to attract users to stop there. Not only that, in the universal wisdom of the concept of home when the AI-smart speakers and smart home with a smart home entrance battle.Then, both in terms of function and entrance, artificial intelligence television to do what, and what are the shortcomings?
The pain of early technology, AI TV is not smart enough
As the color TV market is declining, sales can not be optimistic.In order to find new breakthroughs in the industry,
Artificial intelligence television has become the focus of many manufacturers
, But soon into the homogenization of embarrassing period.As the outlet of the influx of TV manufacturers this year, artificial intelligence television is not a new topic, but the technology is not yet ripe, the topic has been 'fried Rotten.
It can be said that currently on the market of artificial intelligence television, there are still some pain points difficult to solve.
First, many TVs basically stay in purely voice control phase, far from the real artificial intelligence, such as Changhong released a artificial intelligence TV Q5K, which involves intelligent optimization mostly stay in the voice function Optimization, such as Far Eastern voice, voiceprint recognition and the correctness of semantic understanding and other aspects of semantic function, the other in the optimization of artificial intelligence function is very few .Thus, not only appears to be relatively monotonous artificial intelligence television, but also difficult To meet consumer consumer appliances increasingly 'critical' vision.
Second, some artificial intelligence television voice control function is too mechanized, voice control range is too narrow.For example, TCL 60A730U version of the artificial intelligence television, the voice function is only effective in the television home page system, but not in the third-party TV software Work.While artificial intelligence television that can add the software application by oneself, the voice control range is too limited to appear the voice function is dispensable.
In addition, these AI televisions are all talking about the concept of voice interaction, that is, the television fully comprehends the needs and wishes expressed by the users, but in fact it is far from the goal of truly seamless docking. In March of this year, the Beijing News reporter conducted a field experience on the speech recognition function of artificial intelligence television and found that a model of artificial intelligence TV of Changhong 55D3S is not able to accurately recognize some slightly complex voice input, but instead recommends the user Other unrelated movies.After the long run, users will be greatly reduced the expectations of 'artificial intelligence', loss of confidence in the TV brand.
Thirdly, many artificial intelligence TVs want to differentiate their competitive routes, however, the smart features introduced are too idealistic and not in the real need of users.As Sharp recently released access to life services, artificial intelligence television, in addition to its function Involved in a simple voice control television broadcast content, but also from the daily needs of users need to start to develop through the TV called takeout, set the movie tickets and voice shopping and other needs.
On the surface, this artificial intelligence TV really embarked on a differentiated route, the function really close to the user's daily life.But think about it, when the user needs to takeout, compared to the voice that is not necessarily understood by the TV In addition, although the TV can 'replace' mobile phones to achieve these functions, but in the process of watching TV if you want to shop, in order to meet the purpose of watching TV full screen, using a mobile phone Shopping is still slightly better.Therefore, taking the differentiation of competition in the line of television I am afraid not really understand the actual needs of users, but unilaterally think 'user needs', so to go through this differentiation The route will take some time.
Seen in this light, the market of these artificial intelligence television, the function is generally in the pre-artificial intelligence technology, the combination of television and artificial intelligence is far from expected.Although many artificial intelligence television has achieved voice recognition, people Face recognition and other functions, but these technologies are still at a shallow level, which involves a relatively small proportion of technology applications in the field of artificial intelligence such as machine learning and smart identification, therefore, artificial intelligence television technology has not yet been really mature but been forcibly Into the market, which for the color TV market, is a slow consumer trust behavior.
Not smart enough, AI TV professionals in the battle for access to the wisdom of the family battle downwind
In the era of Internet of Things, with the support of the emerging mobile Internet and big data technologies, the concept of smart home has begun to be implemented.As the name suggests, smart home is to provide users with as many convenient conditions as possible to make all home operations convenient and quick, And make people's daily life more energy-efficient, health, etc. Although the current wisdom of the family can not be fully popularized, but optimistic estimates that this will be a huge market in the future.So, the wisdom of the family has become the focus of many Internet giants competing layout , While the AI TV, which is the entrance to the smart home, launched the battle for smart home entrance along with smart speakers.
But compared to the small and convenient intelligent speaker, artificial intelligence television there are some shortcomings.
March of this year, Changhong introduced a price of thousands to tens of thousands of Q5N artificial intelligence TV new products, which added voice control other home appliances products, and strive to make it into a smart home control center .However, and Let me talk about whether such AI control of other home products is comparable to that of smart speakers, but replacing a smart speaker is more convenient and cheaper than changing a TV from a household perspective.
Price, the average selling price of smart speakers on the market is less than a thousand dollars, but the TV price is at least a thousand yuan start, easily need tens of thousands of yuan to buy, you want to achieve simultaneous replacement with other home products is not easy. In the future, if the smart home is really fully developed in the future, the intelligent speaker function will be characterized by high speed and low price, or will become the smart home control center.
In addition, Haier Ali co-produced by Haier and Ali television, in addition to providing a wealth of film and television content, but also for voice control air conditioning to open and set the temperature, etc., unified control of home products.However, even through the television to control home products The purpose, compared with intelligent speakers, artificial intelligence television is still too 'amateur'.
As we all know, the main function of the television is to play the television content, play a major role in people's leisure time and entertainment needs, etc. Therefore, if the wisdom of the family as a control center, then this is also a trans-boundary function of television, So in terms of both watching TV content and controlling the choice of smart home, the technical challenge is even more challenging, and for smart speakers, controlling smart home is even more professional, and even some smart speakers on the market, You can turn on the TV function. From this perspective, who is more professional at a glance.
From this, although AI televisions and smart speakers are both smart home ecosystems with TV as the hub of the IoT at home, artificial intelligence television is at a disadvantage from some perspectives Status, no smart speaker so flexible.
Technological innovation, to meet the needs of the basic quality of AI TV
From the imaging technology revolution to the Internet revolution, the television industry has undergone various industrial changes and made many improvements. Up to now, the television industry has entered the phase of artificial intelligence, and it has to be said that it is worth noting and looking forward to , Because the television industry is entering the stage of technological innovation.China Digital Audio Video and Multimedia Quality Supervision and Inspection Center for the storm, Changhong, micro-whales, millet and other more than 10 artificial intelligence television speech recognition accuracy, intelligent recommendation accuracy According to the data of functional evaluation, the artificial speech recognition accuracy of artificial intelligence TV is 97% and the intelligent recommendation accuracy rate is 93%, which can basically satisfy the voice interaction demand of ordinary users. And perfect, combined with human beings more closely, become more understand the user.
However, due to the current evolution of Artificial Intelligence TV on the road, the future obviously there is more room for development.
First of all, the future development of artificial intelligence television should focus on basic speech recognition technology and other functions, make breakthroughs before pushing it into the market, and in more intelligent areas such as emotion recognition to develop truly understand the user, and Users achieve the ultimate goal of seamless docking.
Second, for smart home entrance battle, artificial intelligence television should be more rational view, although this is a derivative of television functions, but in the future smart home scenes will play an important role.Therefore, in order to smart home products such as intelligent speakers In contrast, artificial intelligence television in addition to control the performance of household products superior, but also in the update of their own control function of a breakthrough in order to keep up with the pace of upgrading of smart home products.
Taken together, artificial intelligence television in the exploration of the step by step, manufacturers are trying to move closer to the direction of consumer demand.Future to achieve the ultimate goal of the user and 'soul', I am afraid to experience a series of technological innovations and Repeated trial and error.