TCL Group recently released Q3 product sales announcement, refrigerators, washing machines sales increased 8.41%, respectively, 13.2%; also according to July sales data show that the sales of TCL ice-washing products increased by 24.7% and 93.2%, respectively, year on year.
At present, the market of China's refrigerator washing machine has started to extend from the traditional epitaxial growth featuring large quantity and scale into a new stage of intension-type development characterized by improving the structure and operation quality.In this highly competitive transitional period, TCL Why can the ice wash in the shortcomings of the market take an important place?
The answer is: a strong product force is to stimulate consumer demand and win the key to market competition.
To TCL washing machine, for example, in March 2016, TCL refrigerator washing machine lasted three years overturned numerous programs to subvert the traditional internal structure of washing machines, washing industry thoroughly solve the problem of years of sewage washing problems, the first pollution-free Washing Machine, the first to solve the washing machine The second pollution of clothing; August 2016, TCL again introduced a pollution-free drum washing machine, drum washing machine to solve the secondary pollution of clothing; March 2017, TCL again launched a pollution-free drum tub washing machine to solve the clothing Cross-contamination with clothing.
Household appliances industry experts on the high-pollution washing machine evaluation, '堪称 landmark era of landmark washing machine industry, or will tear the inherent share of washing machine brands and product mix, which not only created a new type of pollution-free washing machines to promote Changes in the pattern of the domestic washing machine industry, but also help trigger the entire industry speculation on product innovation.
TCL washing machine powerful product force was born by chance, it is built on the practice day after day.It is understood, TCL pollution-free washing machine within a small detachable pulsator design, after no less than 10 sets Repeated testing of the program was finally finalized.50 prototypes, running for 6 months, 24 hours a day, locking 5000 repeated dismantling, these lengthy procedures only to test a washing machine performance - rugged puller Passed the test washing machine, wave wheel mouth dismantlable 5000 times, even if there is a clean-up who dismantled once a week, you can also use 100 years, and washing machine life is usually less than 10 years to 12 years.
Li Dongsheng, CEO of TCL Corporation, once said that 'taking predecessors' path not possible and making impossibility possible makes the interpretation of TCL's continuous improvement on the path of scientific and technological innovation and the road to success To be able to endure loneliness.
To measure the strength of an enterprise depends mainly on three hard indicators, namely the core technology, the mainstream market and high-end products. TCL new release-free washing machine was undoubtedly a comprehensive highlight of three strength hard indicators. White market has been the demand, no Depression of the industry, only non-reform of the enterprise.Change thinking, innovation, whether it is routine or new ways, as long as the stimulus of the emergence of new needs, the ultimate market gain, is the industry's winner, TCL White is true.