Strategy Analytics estimates that Samsung Electronics will ship 315 million smartphones next year, accounting for about 19.2% of the global smartphone market, down from 20.5% this year. Strategy Analytics made such a prediction mainly because Apple expects Will further consolidate its market share in high-end smartphones, while Chinese smartphone makers will gain more market share with cheap devices.
Strategy Analytics said this will also be the first annual market share decline for Samsung Electronics to enter the smart phone industry excluding 2016. Samsung Electronics suffered a global recall of the Galaxy Note 7 in 2016, resulting in a decline in market share for the year. Currently, Samsung's Strategy Analytics this report did not report.
In the meantime, Strategy Analytics expects Apple's share of the global smartphone market to reach 14.3% next year, up from 14% this year and shipments to 234 million units.Chinese smartphone makers Huawei and Oppo followed closely, with market share Will rise to 10% and 7.8% respectively.
Industry watchers believe Samsung Electronics must now be prepared to respond to the rise of China's smartphone makers as Chinese smartphone makers are already beginning to look to the high-end smartphones market. Park Nam-gyoo, business professor at Seoul National University in South Korea Said: 'Smartphones supported by iOS currently have no competitors in the market, and Samsung will face even tougher challenges in the Android space.'
According to data released by Strategy Analytics, Samsung Electronics, Apple, Huawei, OPPO and Xiaomi were the top five smart phone manufacturers in the world in the third quarter of this year. Samsung Electronics shipped 83.4 million units in the third quarter, accounting for 21.2%; Apple shipped 46.7 million units, accounting for 11.9% market share; Huawei shipped 39.1 million units, accounting for 9.9% market share; OPPO shipped 31.4 million units, accounting for 8% market share ; 27.7 million millet shipments, accounting for 7% of the market share of the other manufacturers shipped a total of 164.8 million units, accounting for 41.9% of the market share.Because the shipments of the top five vendors continue to increase, the remaining manufacturers market share from 49.2% of the third quarter of last year was compressed to 41.9% of the third quarter of this year.
China is currently the world's most important smart phone market.Another market research firm Kantar Worldpanel latest data show that China's top five mobile phone manufacturers become more stable position, dominate the entire Chinese market.Kantar Worldpanel report said that as of the end of October, Huawei, Xiaomi, Apple, Vivo and Oppo accounted for 91% of the market share of the entire Chinese mobile phone market, while the figure was 79% last year, which means they are leading ZTE, Meizu and Lenovo and other companies are still further expanding their advantages , And these companies are struggling to find a foothold in the domestic market, according to Dominic Sunnebo, an analyst at Kantar Worldpanel Inc. Global smart phone company Samsung Electronics currently has a market share of only 2.2% in China's handset market and Keep decreasing.
In addition to the Chinese market, Samsung Electronics is now also in the US smartphone market by Apple to catch up.Strategic Analytics earlier reports pointed out that the third quarter, the overall US smartphone market shipments compared to 40.1 million units in the same period last year fell 2% To 39.5 million. Apple shipped 12 million units in the quarter, down 2.1% from 13 million units in the same period of last year. Even so, Apple still held a 30.4% market share while Samsung Electronics ranked second , Third quarter shipments accounted for 25.1% of total shipments.