In 2017, as the Chinese economy has entered a new normal and the industrial structure continues to be optimized, the Chinese market has entered an era of "consumer upgrading." With the improvement of living standards, only the products with full dimensions of science, technology, quality and design are genuine and genuine 'Consumer-centric' services can be referred to as 'high quality.' Consumers also place higher demands on quality when choosing home appliances, more emphasis on innovative and practical technologies and designs, and an excellent service experience. Bosch Appliances is keenly aware of the shift in consumer trends and combines product innovation with service upgrades to create a home life that meets the new 'high quality' definition for Chinese consumers.
Looking Back In 2017, Bosch Appliances, through a series of innovative products, concepts and service initiatives, has been devoted to upgrading the quality of home life in an all-round way and has gained wide market attention and recognition. At this year's IFA in Berlin, Home Appliances won the 'Most Influential Foreign Brands Award of the Year' issued by China Household Electrical Appliances Research Institute and became the only foreign appliance brand in China to win this award, highlighting the strong brand strength.
'Photos: Bosch appliances won the' most influential annual foreign home appliance brand Award ''
With innovative technology, 'quality' smart and healthy life
Bosch Appliances adhering to the leading science and technology, always from the actual needs of consumers, to provide Chinese consumers more intelligent and convenient high-quality home solutions. March 2017 China Consumer Electronics Show (AWE), Bosch Appliances For the first time in the audience, a state-of-the-art Eco-Home system opens up a whole new world of smart home experiences with a new model of human-computer interaction, while Bosch Appliances continues to upgrade its 'Home Networking' product line. Net effect sterilization 8 Series washing machine is not only equipped with 'home Internet' intelligent platform, but also through the ding-dong speaker intelligent washing machine voice control, allowing consumers to easily enjoy clean and worry-free life.
'Photos: Bosch • Net effect sterilization 8 Series washing machine voice control'
Innovative technology not only makes life more convenient and efficient, more consumers are full of surprises and healthy life this year, Bosch Appliances at the Second China Shenzhen Consumer Electronics and Home Appliances Show (CE China), portrait shows Bosch • Vital Preservation of fresh refrigerator on the long-lasting preservation experience, the Bosch appliances advocated 'healthy living' concept passed to the vast number of Chinese consumers.In addition, this year's new listing of Bosch 6 Series dryer wonderful interpretation of Bosch appliances for healthy living Of the tireless pursuit of this product can fully meet the needs of users of all kinds of dry clothes for the clothing to provide a full range of clean and dry care, health by you to call the shots, open a new quality of life experience.
'Photos: Bosch appliances CE China '15 days fresh secrets' booth activities'
'With map: Bosch 6 Series Dryer June 2017 new release'
With a new social kitchen experience, 'quality' enjoy the emotional connection
Bosch appliances advocated the concept of modern kitchen, the kitchen is no longer a simple place for food, but to exchange feelings with family, relatives and friends an important living space this year, Bosch Appliances continue to innovate in the field of kitchen and bathroom, the introduction of leading The overall kitchen solution delivers a new experience to social kitchens to consumers, creating a high quality kitchen space for Chinese consumers to share happiness and connect emotions.
Since May this year, Bosch Appliance 'Flash Shop' has landed in a number of cities across the country.All-Star Kitchen Appliances showcases the endless fun in all aspects of the operation of the kitchen.Through the scene and the experience of kitchen space show, Bosch appliances Flash store for the audience passed the concept of healthy and happy life, so that the kitchen to become happy with their families, contact the feelings of the bond.
'Photos: Bosch appliance flash shop national tour Beijing Railway Station start ceremony'
Continuing this modern kitchen concept of kitchen space connection, Bosch announced the new 'Modern Kitchen' theme of 'The Bosch Kitchen • You and me' at the CIKB 2017, advocating for a better living experience through the kitchen Bringing more emotional interaction and fun.Bucks 8 Series embedded kitchen appliances and many other high-end flagship product at the show all unveiled for the audience Qingxiang to create a modern whole kitchen solutions, wonderful interpretation of the charm of the social kitchen, leading the modern social Kitchen new style.
'With photos: 2017CIKB Bosch appliances' Bosch kitchen • connect you with me 'new modern kitchen theme release'
Consumers as the center, very 'quality' consumer experience
The sustainable development of a brand is inseparable from the trust and support of consumers, and consumer trust is based on high-quality products and services in 2017, Bosch Appliances continue to practice 'consumer-centric' development strategy , Adhering to the spirit of rigorous German artisans, closely around the consumer demand to create a full range of consumer confidence experience. May to June this year, Bosch Appliances across the country launched a 'home appliances worry-free consumer create promotional month activities' for the national Consumers to provide tangible benefits. During the event, Bosch Appliances to consumers with smoke exhaust system embedded services and '100 days no reason to return' and other incentives, so that consumers enjoy peace of mind and comfortable service experience, and strive to improve the Chinese family Quality of life commitment.
'With the picture: Bosch appliance contractor' worry consumer confidence to create publicity month activities'
This year is also the first year of new retail. With the rapid growth of online consumption and offline interactive demand, Bosch Appliances actively cooperates with major electricity suppliers to carry out O2O services so that consumers can obtain high-quality services efficiently and conveniently. For example, Bosch Appliances Completed the direct connection with the Jingdong service system, consumers can order directly through the Jingdong platform installation, check the service status and service evaluation, the real one-stop online shopping appliance service, significantly enhance the consumer experience.This year is also the Lynx double Eleventh shopping event of the ninth year.As a double eleven brands in the army an important member of the Bosch appliances to offline flash shop and online promotion of an innovative combination of excellent shopping experience and high-quality appliances Products, help every consumer to achieve the ideal life of beauty.
'With the map: Bosch appliances flash shop in Hangzhou on January 11 site'
Review 2017, Bosch Appliances upgraded the quality of home life through innovations made by Duocuobu and let more consumers share happiness with family and friends, enjoy the time together.With the brand concept of "beauty of life through science and technology", in 2018, Bosch Appliances Continue to forge ahead, temper forward, and strive to carry more Chinese consumers the healthy quality of life's hope.
