By the medical device industry trend out before the Jedi counterattack

Pharmaceutical Network December 14 hearing from mid-September 2017, a well-known foreign medical supplies issued by the national distributor letter has been placed in the country one after another hospital president, vice president and chief of equipment desk . The contents of the notification letter first exposed to the supplier's price, followed by the provisions of the hospital suppliers only in the supply price based on the 10% gross profit margin to the hospital, if the hospital supplier price At this price, foreign well-known medical supplies national distributor will guarantee that the price of direct sales to the hospital.

Why foreign national well-known medical consumables distributor to take this extreme means, the reason: neither in response to the call of the state for further medical reform and the effective implementation of the 'two-vote system' initiatives, nor is none other hospital , Reduce the cost of hospital procurement, reduce the burden of people to see the purpose of the burden, but from low-cost grab market of domestic products, the market share has shrunk dramatically, but also the development trend of conventional medical device products.

The development trend of conventional medical devices, domestic brands will eventually occupy a leading position

In the medical device industry in China, an innovative medical technology is usually spread to China from Europe and the United States, and the world's leading medical device manufacturers occupy the high-end market by holding high and hitting tactics, obtaining high profits. The author thinks that over time As a result, more hospitals are using this innovative medical technology. After a few years, this innovative technology has been mastered by domestic medical device manufacturers. After innovative technologies become routine technologies, it will attract nearly 100 domestic medical device manufacturers Dumping, and gradually capture the market share.Once the previous transaction price of 80,000 monitors and heart stents, has now been pulled down to less than 17,000 domestic brands, domestic heart stents and domestic monitors have accounted for more than 70% market share Johnson & Johnson decided in 2011 that Cordis to withdraw from the global cardiac stent business market. In January 2014, MICRO acquired the Johnson & Johnson's Cordis drug-eluting stent-related assets. Due to lack of price advantage and lack of high profitability support, Discard 80% of the syringes that once occupied the Chinese market.

The price is well-known and weak enterprises, is the watershed of domestic and imported brands

Those who continue to play price war are small businesses, survival is very difficult to find ways to make the product quality pulpy, more pulpy, in order to make the price low, lower, I Wang Qiang that he will only this trick .And the world Well-known and domestic well-known medical device manufacturers do not price war, is based on experts, academic, technological innovation, category management, optimal cost-effective competitive advantage to establish a good brand image to drive the market.

Imports of medical equipment than the price of domestic medical equipment more than 70 percent higher, has been recognized by all medical device industry, including the Health and Planning Commission and Bidding Institutions (time of the tender import group and domestic group), hospitals, medical equipment manufacturers and domestic imports of medical equipment manufacturers and proxy Business, I understand that the current domestic DR price of about 300,000, while the same configuration of the DR of the GPS DR in about two million, a set of orthopedic trauma lock plate (a plate eight nails) in the price of five thousand Yuan, while the import of orthopedic trauma products a lock plate (a plate eight nails) in the price of nine thousand.

Foreign well-known medical consumables distributor issued a letter of advice provided: Dealers only in the supply price based on the 10% gross profit margin supply to the hospital, otherwise the hospital can order directly to the national distributor. Dealers only 10 % Of the gross margin to survive? The author gives the answer is: can not survive, can not do. 10% can only maintain distribution, but can not do product promotion, no cost support how to maintain a good hospital relationship? Easier to be Domestic brands to snatch away, after all, fight the price is the strength of domestic brands.Moreover, most hospitals take longer and longer cycle, six months, ten months, some northeastern hospitals only once a year to pay the money, some local hospitals There are rebate requirements.

Hospitals are very cautious about suppliers: especially large consumables suppliers. They do not change suppliers easily. After all, the relationship between suppliers and suppliers is actually the same as that of new hospital re-entry. Only in hospital Long, equipment section chief, director of the department under the premise of replacement, the hospital will change suppliers.

Rather than letting our competitors replace us, we might as well replace our old products with our own new products. Technology innovation is medical instruments The driving force behind the development of the industry.

Complacent, follow the conservative enterprise Will eventually be eliminated by the industry trend.

2012 due to fear of change, abide by the conservative, digital photography industry civilian so that Kodak giant crash, but the history is still repeated, disappeared Motorola and Nokia mobile phones, Belle footwear delisting, etc. Next fall Will it be you?