In November 2017, the total retail sales of consumer goods reached 3.4108 trillion yuan, up 10.2% from the nominal figure (a real increase of 8.8% after deducting the price factor, unless otherwise specified), of which retail sales of consumer goods above designated size reached 1577.9 billion yuan, Increase by 7.8%.
From January to November 2017, the total retail sales of social consumer goods reached 33.15828 trillion yuan, up 10.3% over the same period of last year, of which retail sales of consumer goods above the designated size reached 14.5753 trillion yuan, up 8.3%.
In November, the retail sales of urban consumer goods reached 2.9407 trillion yuan, up 9.9% over the same period of last year; and the retail sales of rural consumer goods reached 470.1 billion yuan, up 11.7%. From January to November, the retail sales of consumer goods in urban areas reached 28.4536 trillion yuan, up 10.0% %; Retail sales of rural consumer goods 4.69991 trillion yuan, an increase of 11.9%.
In terms of types of consumption, in November, the revenue from food and beverage services reached 367.5 billion yuan, an increase of 10.0% over the same period of last year; and the retail sales of food products reached 3.04353 trillion yuan, up 10.2%. From January to November, the income from food and beverage services was 3.5955 trillion yuan, up 10.8% , An increase of 10.2%.
In the retail of commodities, in November, retail sales of retail sales of goods above the designated size reached 1.4878 trillion yuan, an increase of 7.9%. From January to November, the retail sales of retail sales of commodities above the designated size reached 13.6931 trillion yuan, an increase of 8.3% over the same period of last year.
From January to November 2017, online retail sales nationwide reached 6,430.6 billion yuan, up 32.4% over the same period of 2006. Of this total, online retail sales of physical goods amounted to 4,914.4 billion yuan, up 27.6%, accounting for 14.8% of the total retail sales of consumer goods. In the online catalog of physical goods The retail sales of food, clothing and commodities increased by 29.4%, 18.0% and 31.1% respectively.
Key figures for the total retail sales of social consumer goods in November 2017
| Indicators | November | January to November | ||
| Absolute amount (100 million yuan) | Year-on-year increase (%) | Absolute amount (100 million yuan) | Year-on-year increase (%) | |
| The total retail sales of social consumer goods | 34108 | 10.2 | 331528 | 10.3 |
| Of which: retail sales of consumer goods above the limit | 15779 | 7.8 | 145753 | 8.3 |
| Of which: online retail sales of physical goods | - | - | 49144 | 27.6 |
| By business points |
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| town | 29407 | 9.9 | 284536 | 10.0 |
| rural | 4701 | 11.7 | 46991 | 11.9 |
| By type of consumption points |
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| Catering income | 3675 | 10.0 | 35955 | 10.8 |
| Of which: catering units above the limit income | 900 | 5.5 | 8821 | 7.6 |
| Retail | 30433 | 10.2 | 295573 | 10.2 |
| Of which: retail sales of goods above the limit | 14878 | 7.9 | 136931 | 8.3 |
| Cereals and Oils, foodstuffs | 1421 | 7.5 | 14016 | 10.2 |
| Beverages | 201 | 6.8 | 2088 | 10.4 |
| Tobacco and alcohol | 403 | 4.5 | 4053 | 8.3 |
| Clothing shoes and hats, needles and textiles | 1561 | 9.5 | 13252 | 7.6 |
| Cosmetics category | 282 | 21.4 | 2285 | 13.5 |
| Gold and silver jewelry | 254 | 4.4 | 2702 | 6.2 |
| Commodity categories | 545 | 7.9 | 5077 | 8.2 |
| Household appliances and audio-visual equipment category | 972 | 8.4 | 8581 | 9.4 |
| Chinese and Western medicines | 886 | 11.0 | 8558 | 12.2 |
| Cultural office supplies category | 401 | 9.5 | 3255 | 9.5 |
| Furniture category | 277 | 11.9 | 2552 | 12.8 |
| Communication equipment category | 557 | 33.9 | 3958 | 11.5 |
| Oil and products category | 1837 | 10.4 | 18163 | 9.1 |
| Automotive class | 4103 | 4.2 | 37805 | 6.0 |
| Construction and decoration materials | 317 | 3.6 | 2919 | 10.9 |
| Note: 1. The table speed are nominal growth rate after deducting the price factor; 2. Some of the data in this table due to rounding reasons, there are total and sub-items total range. | ||||
Note
1. Indicator meaning
Total retail sales of social consumer goods refer to the amount of non-productive and non-operating physical goods sold by enterprises (units) to individuals and social groups through trading, as well as the amount of revenue generated from the provision of catering services.
Online retail sales refers to the sum of the retail sales of goods and services through public internet trading platforms (including self-built websites and third-party platforms), including physical goods and non-physical goods (such as virtual goods, service goods, etc.) ).
Total retail sales of consumer goods include online retail sales of physical goods, excluding online retail sales of non-physical goods.
Survey respondents
Industrial enterprises and self-employed individuals engaging in retail activities or providing catering services, of which the above-mentioned units refer to the wholesale enterprises (units) with the principal business income of 20 million yuan and above, retail sales of 5 million yuan and above Enterprises (units), 2,000,000 yuan and above accommodation and catering enterprises (units).
3. Method of investigation
All units above the quota shall be investigated in full, and the following units under the limit shall be sampled.
4 ring than the data revision
Based on the results of the auto-revision of the seasonal adjustment model, the growth rate of the total retail sales of social consumer goods is revised upwards from November 2016. The revised results and the November QoQ figures are as follows:
|
| month | Chain growth (%) |
| 2016 year | November | 0.94 |
| December | 0.86 | |
| 2017 year | January | 0.59 |
| February | 1.01 | |
| March | 0.84 | |
| April | 0.82 | |
| May | 0.76 | |
| June | 0.91 | |
| July | 0.75 | |
| August | 0.73 | |
| September | 0.86 | |
| October | 0.77 | |
| November | 0.83 |