After the double promotion that has undergone multiple promotions, the most anticipated e-commerce twelfth round also came as a result. Although there are numerous discounts on October 11, some consumers still do not fully satisfy their desire to 'chop their hands' , Hoping to double battles in 12. In this year's twelfth, Sharp continued the outstanding results of double eleven, with excellent product quality and substantial discount for consumers to bring a new round of buying craze.
Double Twelve on sale only 19 minutes, Sharp online sales of black channels across the channel has exceeded 100000000. As at 12:00 on December 12, Sharp Blackhaw sales of all channels exceeded 740 million, easily won the day Cats, Jingdong, Suning, GOME four platform sales champion, including Jingdong platform sales increased by 1000% over the same period! After the double eleven Sharp and no fatigue, the outstanding results in the twelfth also let people why such a success on Sharp TV And curious.
Consumers Recognize That Outstanding Quality Sharp's R & D never stops
In the twelfth, Sharp LCD-60TX7008A TV by the vast number of consumers, large-screen and high-quality combination of pocketed enough attention .With the TV price war 'cease-fire', more and more consumers will look From 'price' to 'value', product quality has become an important factor when consumers purchase. Sharp returned to the Chinese market continued good reputation, with Japan's original LCD screen, ultra-wide color gamut, 4K HDR quality adjustment Technology, both hardware and software so that TV quality consumers get affirmed.And under Foxconn's excellent product technology, but also allow consumers to Sharp TV's quality was recognized attitude.
In fact, Sharp's exploration of television technology is more than that. In August, Sharp unveiled the world's first consumer-grade 8K television, 4 times the super-clarity of 4K TV, and demonstrated Sharp's quest for picture quality. In the era of the 5G era, Sharp 8K transmission problems will be overcome, and with the introduction of Sharp 8K camera, 8K content in the end will also be further expanded to provide consumers with a full range of 8K ultra-high definition Visual experience.
Artificial Intelligence is also included in the 'Top 10 Media Buzzwords in the 2017 Chinese Media' released by the National Center for Language Resource Monitoring and Research recently. Sharp also has its own independent thinking on the combination of artificial intelligence and television. This year, Released artificial intelligence television, through full conversational voice interaction, the greatest degree of television will become 'people', so that real smart.
Regardless of the progress of quality or interactive innovation, Sharp's redefinition of television also allows consumers to see more possibilities for Sharp's TV in the future and also makes Sharp have a good reputation that other brands do not have.
Insights consumers need parallel quality and price
With the continuous improvement of definition, we are getting closer and closer to the previous television, while the big-screen trend of television is also more obvious.From the data of Double 11, retail sales of 55-inch and above TVs account for 46.8% %, Sales of large-screen TVs continued to show upward trend.As a "father of LCD" reputation of Sharp, in fact, large screen TV started earlier, excellent product quality TV screen more 'allure.'
While ensuring the quality of the product, Sharp redefined the definition of 'high quality TV.' The powerful Foxconn savings in all aspects of the Sharp TV production cost savings, to ensure quality and good price parallel .For this reason, the implementation of 'noble and inexpensive' Sharp's TV strategy allows consumers to enjoy the power of sharp TV's strong picture quality.
This year, the television industry as a whole showed a downturn, this freeze period mainly due to the panel prices continued to rise, the promotion is far less than ever before.However, Sharp is still in the 618, National Day, Double 11, Double 12 and other promotional node writing Out of excellent performance with Foxconn's 'combination' so that the two sides complement each other to achieve the dual yield and quality rise in the 'noble and inexpensive' strategy, Sharp's strategy fully fit the trend of consumer upgrades can be expected Sharp and Sharp The combination of Foxconn, is bound to set off a new round of innovation in the television industry, and brought us surprises unprecedented.
