Following the launch of the 360 Phone N6 Pro on November 28, the 360 held another press conference on the Twelfth Day to release the latest 360 mobile phones, the N6 and N6 Lite phones. Both the N6 and N6 Lite 360 mobile phones use Qualcomm Xiaolong 630, more cost-effective in the conference after the 360 mobile phone president Kai-Xin Li media interviews, talked about in the group of 360 mobile phone features, the future development of product planning.
360 mobile phone president Li Kaixin
360 phone's consistent features
Security has always been one of the major selling points of the 360 mobile phone, but N6 and N6 Lite at the press conference is based on battery life as the main selling point.For the 360 mobile phone N6, N6 Lite to battery life as a selling point, 360 mobile phone president Li Kaixin said: 360 main security This is a long-term matter, because of its own security is the 360 features, made it clear in the product introduction conference, the safety of the 360 genes, but also the advantages of the 360 phone, which is certainly to be done in the long term.
As for the launch of Solgan is 'fast and lasting', but not for the 360 main security does not conflict.On the phone, the 360 phone out of security, battery life is also an important selling point, but also for many people to accept the 360 phone. Mobile phone also by virtue of this selling point has attracted a lot of fans, so life, safety will be the direction.
Differentiation of mobile phone products
At the launch, the N6 360 uses a 18: 9 full screen similar to the 360 N6 Pro, while the 360 N6 Lite is a traditional 16: 9 screen. After the last N 360 360 launch Group visit, 360 mobile phone president Li Kaixin revealed to us the full screen industry chain related information, in this interview which talked about the product planning and industrial chain issues.
Li Kaixin, president of 360 Mobile Phone, said: "Now that the chain of mobile phones is very long, especially the costs of upstream suppliers, the issue of homogenizing handsets has always existed. Therefore, various manufacturers hope to have different selling points to attract users Differentiated products mainly in several ways: one is the hardware performance differentiation, which is the main phone long battery life of 360 phones, some of the main photo shoot the same; the second is the software differentiation, such as the safety of 360 mobile phones, 360 Hand gestures on the phone N6 Pro.
Product Planning and Cycles
For the old weeks (Zhou Hongyi) is involved in 360 mobile phone product planning, a new always said: Old Week will not be involved in the detailed product planning, but the 360 mobile phone in each direction of the general direction of the phone there will be communication , Before making product planning will want to report the old weeks, communication, what is the characteristics of the next product, how to prepare and other aspects of the problem.General mobile phone product planning cycle will be completed in about 8-10 months .
360 channels and shipping
At the final stage of the conference, Hu Shengli, the president of 3C Business Department of Jingdong, made its debut again. The sales volume of 360 mobile phones on Jingdong platform increased by 46% compared with that of 2016. For this issue, Li Kaixin said: However, Jingdong achieved a substantial increase, reaching 46% of the increase, because 360 mobile phones will be more focused on the Jingdong, so the results on the Jingdong have greatly improved.
Now 360 mobile phone shipments and last year is the same, but in the face of fierce competition, how much can be done to ensure that? To open a new always said: mobile phone shipping security threshold is 10 million Taiwan, reaching 10 million units in the upstream supply chain supply chain will be relatively stable, because the current margin of handset providers are very low, if a handset terminal manufacturers did not reach a certain level, the upstream suppliers will be worried about the small manufacturers with The risk, which in turn affects the delivery of the problem.
360 mobile product positioning
This year's mobile phone market are going in the direction of the high-end, but the 360 mobile phone is still very cost-effective launch of the 1000 + mobile phone, then the 360 mobile phone at this stage there is no force in the high-end plans? For this issue, the new open a total response : 360 mobile phones have actually been in the direction of high-end, released at the end of last month on the N6 Pro crossed the price of 2,000 yuan.
However, the new total open think that now 360 mobile phones are not in a hurry to do high-priced products, the current 360 mobile phones need to be steady and enhance brand awareness and reputation on the Q-Series 360 mobile phone problems, in fact, the last N6 Pro conference As already mentioned, 360 mobile phones will not give up the Q series, but 360 mobile phone brand bearing capacity has not yet reached the high-end series of mobile phones expected, so the 360 mobile phone will focus on the main cost N series, but also hope that through N series to the phone to establish a good brand image for the future to enter the high-end lay the foundation.
The author comments: 360 this year is indeed a lot of low-key than before, but all along, 360 mobile phones are good products for users, the conference released the 360 mobile phone N6, 360 mobile phone N6 Lite is such a product, cost is very high, At the same time the performance is sufficient for general users, long life also allows the phone has its own characteristics.
For the brand, 360 mobile phones are also steady, continue to bring users excellent products, establish a good brand image. Adhere to the differentiation of routes, combined with the characteristics of 360 security, safety and life will do well to bring users even better products.
