A year ago, Jack Ma put forward the concept of "new retail" at the Yunqi conference in 2016. Today, one year later, the discussion on "new retail" is increasingly hot. The direction of "new retail" is to break the line of traditional retail online Of the barriers and restrictions, through the technology-driven retail upgrade to intelligent, to create a full-channel efficient retail experience for customers.Among them, the intelligent transformation of traditional physical stores is an important part of the new retail, as an important tentacles to contact with customers, how So that physical stores more efficient and accurate delivery of brand and product information, allowing customers to get an impressive experience? BenQ X-Sign multimedia content management system is born.
For physical retail stores, digital display devices not only look beautiful, but also easy to use.Its can improve the customer's desire to buy and brand awareness has been more and more recognized by the retail owners.However, after the construction of display hardware , How to efficiently manage the equipment and content to meet the simple and practical operation needs of managers is the core of the whole system.X-Sign is such an efficient content management system, which includes the design side , Management and playback side of the three sets of application software.
'Design end'
Design end can use more than 100 sets of built-in templates designed by professional designers for content creation, no special training can get started operation, to meet a variety of content design needs.
'Management end'
X-sign can be throughout the single or multiple display terminal content scheduling, distribution and equipment management.From the marketing strategy, display content, display methods have the strategy behind.Different regional stores because of differences in comprehensive factors in the At a given time, the content of a particular scene is selected to play a different; the other case, for the full implementation of marketing activities and unified brand content, then the playback schedule and to be consistent.This content management to put forward two categories Requirements: Both neat and uniform, but also individual action X-Sign support for different regions to do directional information store push, multi-level account permissions to ensure centralized management, so that regional stores have the flexibility to change the autonomy.
'Playback'
X-Sign player provides multiple system platform versions to receive and play content by connecting to the BenQ cloud server or offline USB. When the number of stores is small or the network is not stable, you can choose standalone U disk direct reading, Insert digital signage equipment can be automatically read; and online version suitable for chain management mode, through the software management side for content scheduling and distribution, and then to the cloud server unified remote play, to avoid human error.
Information security, business management will take into account the safety and legitimacy of marketing content, BenQ server will be erected on the Aliyun cloud server, and has HTTPS encryption protocol to ensure that enterprise data comply with the safety data standards.Another no additional server configuration, Manpower and material costs can be drastically reduced.
It is reported that the X-Sign 2.0 upgrade version is stepping up its development, adding new functions such as interaction and interactive data statistics to the existing retail salesman from a content assistant to a new retail "marketing steward." For enterprises with long-term business needs, Choose a set of escalating marketing management system, in fact, choose a strategic partner who needs change.Xing-BenQ, your new retail era store information management partners.
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