A December afternoon, the Wuxi Ming Public Trading Co., Ltd. Zou Huiqing drinking tea in the reception room, and Aiken home network talking about their own life experiences, workplace experience. Looking back at each stage, have different feelings, but all Around a dozen years of fought, Zou Huiqing has accumulated rich experience and deep contacts, there are too many temptations and opportunities to get involved in other areas or other brands, and ultimately he still sticks to the United States air-conditioning.
Wuxi Ming Public Trading Co., Ltd. Zou Huiqing head
Experienced the drastic changes in the retail status of Chinese home appliances, the United States have a deep understanding of the brand
As one of the distributors of Midea Air-Conditioners in Wuxi City, Mingzhong Trade, established in 2014, has maintained a substantial growth in sales volume over the past three years. Its product mix has been upgraded with a significant increase in market share, turnover rate and business quality.
'After graduating from school in 1999 into the field of home appliances so far, I always have the air-conditioning with the United States have an intersection, it is the brand more than 10 years of understanding and recognition, and ultimately decided to venture into the beauty of the air conditioning agents. Breath come.
Out of school, Zou Huiqing fortunate to enter the department store in Wuxi carry handle - Wuxi Yaohan appliance sector, and appliances, especially the United States has the first contact with air conditioners.At that time, air conditioners, including large appliances for ordinary people Fairly luxury, limited purchasing channels, department stores are often the first choice.With the gradual increase in home appliance retail business, department store appliance business has been hit, can only be taken to weaken the business or independent into a home appliance company .2004, Zou Huiqing Chose the home appliance chain in Wuxi Su Shun appliances, as the manager post, the United States is still responsible for its air-conditioning is one of the brands.Not soon after, Suning, Gome, five-star represented by the rise of the national home appliance chain, quickly snatch the market , Zou Huiqing keen sense of specialization, large-scale chain will be the terminal retail formats, so join the five-star five-star air conditioner wholesale business until 2007. After 2007, Zou Huiqing manager began to get involved in the United States commercial business.
Wuxi Yaohan, Su-Shun appliances, five-star appliances, the Chinese home appliance retail status change process appliance brand shuffling has never stopped, the retail market has dominated the market now facing a variety of stores, electricity providers, micro-business impact, once Some leading home appliance companies are now dead or obscure.Zou Huaiqing's career witnessed the United States how the rapid growth of air conditioning industry first-line brand, he felt "no matter how the platform changes, consumers ultimately fancy products and brands." 1985 The first US-made home air conditioners were introduced. In 2002, the strategic restructuring was fully implemented. In 2008, the industry was the first to popularize the inverter air conditioners in its entirety. In 2011, the company put forward the 'boutique strategy' and acquired multi-nation and multi-country areas from Egypt, Japan, Germany and Israel Company, now occupy the absolute dominance of the industry.
To be honest, follow the United States so diligent change, good at change in the business, agents pressure is not small, but for their own horizons, abilities, contacts have exceeded expectations. 'To promote the T +3 model, for example, abandoned air conditioning Industry traditional large distribution model of large Yahuo, businesses do not have to pick up and Yahuo diversification of resources, and thus most of the focus on the terminal, but also requires agents on the beauty of the air-conditioning product sales pace, market demand characteristics, distributors inventory The situation has a clear, accurate and comprehensive grasp in order to have a rapid response to the market to achieve the above results must have rich experience and flexible manipulation techniques, or agents will face the situation left behind.
In the eyes of Zou Huiqing, Midea air-conditioning has a big move at each stage, will become the industry hot and lead to peer analysis and imitation, it seems incredible in the world and even some whimsical ahead of the layout, the final step by step has become a reality, achievement Now strong beauty.
Back to the United States by the international strength of air conditioning, snatch smart home big cake
In view of the precipitation of nearly 20 years in the home appliance industry, many friends and relatives seek advice from Zou Huiji for personal decoration or decoration. Each time I explained to my relatives and friends, I only made beautiful air-conditioners, only recommended beauty air conditioners, Not promised. 'This straightforward character and the absolute confidence in the air-conditioning in the United States, so Mingzhong trade in the customer base, the user masses won a good reputation.
'As an international enterprise, Midea Air Conditioning can easily take a product with performance, design and international brands in all aspects of competition as the United States Air conditioning agents do not need to consider too many trivial matters, but must keep up with the rhythm of the brand, Down-to-earth strategy to implement the brand, 'Zou Huiqing introduction, the United States in recent years, air-conditioning in product quality, service, experience enhancements for all to see, reputation, marketing model flexibility, the terminal diversion has a positive role in promoting.
Indeed, Midea has been constantly adjusting its research strategy and investing heavily in global research networks since 2011. At the beginning of 2017, the United States ranked 175 in the EU Commission's Ranking of Global R & D Spending in 2016. R & D Expenditure The total investment of 745 million euros, is the total investment in research and development costs of China's largest household electrical appliance enterprises.Domestic air conditioners such as refrigeration King, Comfort Star, MDV commercial products, unit duct, energy efficiency, comfort are the industry benchmark.
Zou Huiqing is very impressed with a project so far, and in the tooling market in Wuxi, the influence of foreign brands is not weak, especially Daikin and other Japanese brands have obvious competitive advantages. Mingzhong trade docking a full Japanese company after many parties Comparison, personal experience, the final decision to configure the entire plant the United States and air-conditioning, the reason is that the Japanese company executives think the United States air-conditioning performance, price, service better.
2017 work is coming to an end, the new year's hard work is about to begin, Zou Huiqing manager in 2018 for the company's business, team building has long been planning, that is, a separate home improvement retail department to meet the needs of home central air conditioning, fresh air explosive growth needs According to the data of Aiken air conditioning and refrigeration network, the total shipment of Wuxi home improvement retail market in 2016 reached 1 billion yuan, up 25% over the same period of last year, while the shipment of U.S. accounts for 13.9% of the total, ranking the top 3. In addition, Zou Huiqing Some ideas in 2016 will be followed by the opening of integrated home stores to show customers and users smart home products from the grand platform of the United States. Following the smart transformation of the US-based group, twin wheels are driven by smart home and smart devices.
In early 2014, Midea Group released the m-smart smart home strategy and achieved 30 white goods categories by the end of 2015. Midea Group gradually liberalized the M-SMART appliance layer interface system, app interface system and cloud platform interface system in 2015. Subsequently Acquired a series of strategic cooperation with Italian air conditioner companies CLive, KUKA, Toshiba white goods business, and Internet companies such as Ali, Huawei and Xiaomi to pave the way for smart home strategy. In March 2017, Midea released 22 Midea Smart Smart New appliances, covering multiple applications such as cooking, water, temperature control, etc. The platform's openness and incubator features create an unparalleled first-mover advantage for businesses embracing smart home.Mingzhong Trade has grown in three years With the wisdom of pioneering the strength of the home market, based on the use of the United States to grasp the platform of the big platform to promote the brand Mingzhong trade and their simultaneous development.
'I am not sure what direction Mingzhong Trade will develop in the future and how fast smart home will expand at a time when things are developing beyond the imagination of the people in a time when Internet technologies are so advanced, Backing, agents feel more secure and rewarding, 'Zou Hing-wai, 18 years of immersion appliance industry, said he just want to do the United States air-conditioning this career done a deep penetration in the pursuit of quick money, quick success, it seems So commendable.
