- China's first filter before Shaohao Qing
The prefilter is the first basic filtration unit for water used throughout the house to filter large particles of sediment, rust, etc. in the tap water (to protect all the wading equipment in the house). The general prefilter is installed At the forefront of the in-house pipeline, it is named after the word "prefixed", while "filtered" refers to the basic function of such equipment. This is an excerpt from Baidu's explanation of the 'prefilter' For the vast majority of domestic consumers, pre-filter this product is still unfamiliar term; but for large-sized, villas and other high-end users, the pre-filter and water treatment system has become a modern comfort A standard living decoration.
Dongli Technology (Shanghai) Co., Ltd. founder Shao Haoqing
You know, before the end of the nineties, people know the front filter of this product but only a handful of people.For the East Lee Technology (Shanghai) Co., Ltd. founder Shao Ho-ching, prefilter at that time is also a fresh While Shaohao Qing and Germany Hans Hill (SYR) pre-filter affinity, but also from the business of his ancestors talking about.
Prior to the liberation, Shaohao Qing's ancestors engaged in the business of hardware fittings in Shanghai and later moved to Hong Kong and has been engaged in the import and export business of plumbing valves in Hong Kong. By the time of Shaohaoqing, this business of his father's family continued. The word 'Hao Qing' behind the surname is also played by his grandfather. Both words carry water and imply the meaning of ancestors' business related to water.
(Shao Haoqing at 1996 International Hardware Exhibition)
When Hong Kong returned to the motherland in 1997, Shaohao Qing returned to Shanghai with his brother Shao Xiaoseng and his brother Shao Haojian. In 1998, in response to the call for investment from the Mainland, Shao Haoqing, who was motivated to do business in the Mainland, set up Dongli Technology (Shanghai) Co., Ltd. in Shanghai.
(Take part in the show father and son take a photo)
Another important turning point was the establishment of the company. This was the year before the establishment of the company. Mr. Stefan Seebohm, a German friend who had many years of overseas business relationship with Shao Haoqing, introduced him a professional brand and little-known in China , So that SYR's prefilter appeared on Shao's desk, and in some ways, Dongli's technology is designed to bring the German brand and prefilter into The birth of the Greater China market.
(Mr. Stefan Seebohm, a German friend on the left, and Dr. Willi Hecking, the CEO of SYR, on the right)
'Germany's Hanshir (SYR), like many German companies, is very commendable, that is to say, a professional product is very meticulous and serious.' The first impression of a German brand company is described in this way.
(Germany SYR headquarters factory gate)
'When Mr. Stefan Seebohm was introduced to their factory that year, it was necessary to hear him introduce a SYR front-end filter that went from house to house in Germany and I had never seen it in China Think, the Germans generally in the building and home use things will not be bad, for such a reason, they decided to bring a group of products back to China, into the pipeline valve market to try. 'Shao said, Market perspective, Shaohao Qing's decision at that time turned out to be the first person to eat crab in China's prefilter field.
(Giant pre-filter model in the welcome lobby of the SYR plant in Germany)
Stick with the ups and downs of writing
At that time, the Chinese market was in full swing, not to mention the prefilters in the subdivision areas, even the water purifier industry, which has just started its business. The risks behind the seemingly impulsive decision are not too small.
'It turns out that there was a real risk that the' lead 'at that time was really risky. Since there was no precedent for reference, the first 4-5 years were basically explored and popularized, and the bulk sales actually started after 2005 Shao Haoqing said.
(2006 organized technical training sessions)
(New product recommendation organized by 2009)
From 1998 to 2017, Shaohao Qing used two decades of time to insist on the word.
'I often go abroad and see the progress of the developed countries. Therefore, I realized that with the development of the country and the development of industry, the water environment in China is certainly an important source of pollution, and this will require some water treatment products Processing, pre-filter Ye Hao, Ye Hao other water purification products, will have some development. 'Shaohao Qing said with certainty.
The upcoming 20th anniversary of Toray (Shanghai) Co., Ltd. in 2018 will also mark the 20th anniversary of SYR's formal entry into the Chinese market. As the founder and chairman of the board, Shao Haoqing With the unique feeling that others do not have, he went through the sour, sweet, bitter and hot spirits of choosing the German brand SYR to enter the Chinese market.
The acid was introduced at the beginning of the introduction of the SYR brand prefilter in China into the Chinese market. According to Shaohao Qing, prefilter products that are used in Germany from house to house will surely have In the market, China has a much larger population than Germany, but at that time, education in the market did not reach that level at all, and the customer was more concerned with whether this thing could be filtered or not, so many people advised him not to do anything.
After surviving the acid time, followed by the bitter.
In fact, today's performance is also our participation in large and small exhibition to do come out.We had to do a water treatment related to this product documents, because it is a new concept, China has no relevant inspection standards, the higher authorities in that Times have not seen pre-filter this product, do not know how to test, the national health department can not give the relevant documents. 'Shaohao Qing recalls the difficult process of the year mentioned such an important part.
So far, Shao Haoqing's office is also placed in a very classic certificate, issued by the Beijing Health Bureau in 2005, is also the first on the pre-filter category water batch file.
The taste of the spicy ones are only known to Shao Haoqing himself.
'To be honest, a lot of people told me that Shao always looks good and how many years ago he spotted this product. I told him that it was not my vision. I just wanted to use this thing for common people Shao Haoqing said: 'Compared to the early days of all people are not optimistic, and now flocked to the first to praise, a taste, people helpless and feeling.'
Sweet, is in recent years.SHAO ho-ching found that, in addition to the German Hans Hill (SYR), the entire industry are doing pre-filter, people are more and more feel the good pre-filter products .
'Without a prefilter, washing machines, automatic toilet seats, refrigerators, pipes, water heaters, shower faucets in consumer homes are all likely to be damaged by pollution, and I'm very pleased to have them all use such good products. Shao Haoqing said.
R & D and manufacturing in Germany and domestic demand to do the bridge
From now on, SYR's pre-filter products in the Chinese market can be called the industry's benchmark products.But at the beginning of the introduction is not the case, not because of product quality problems, but the introduction At the beginning of the 'acclimatized.' China and Germany in the tap water quality standards and the quality of municipal water pipe itself has a larger gap, Germany Hans Hill (SYR) pre-filter at the beginning of the development are Based on the German water environment, the understanding of China's water environment is not deep.
At this time, the differences in ideology and culture between China and Germany are also reflected in the cooperation between the two companies.From the very beginning, the German side believed that the products are standardized and, since they are easy to use in Germany, they must be used in China After many rounds of communication, we began to slowly change, accept the opinions of the Chinese side and even modify the products.
'It should be said that SYR, a German company, is relatively flexible and willing to develop and adjust a series of products suitable for China's national conditions according to the specific conditions of the Chinese market. " Shao Haoqing said.
To triple flush water purifier, for example, when the East Lee Technology to introduce the product into the Chinese market, the installation is still good at the beginning, Germany Hans Hill (SYR) factory confident that within a year without Finally, Germany is willing to listen to the voices of the Chinese side and send a team of engineers to China to solve the problem in a very short time. Improve the product structure, solve the problem.
(Germany SYR technicians in the analysis of product applications)
'I told Europeans should begin to deal with business since 1990, so there is something that needs to be changed and learned to communicate with others,' said Shaohao Qing.
(Germany 75th anniversary of the establishment of the SYR, Shao Haoqing and SYR chairman and couple and technical director in Germany factory talk)
'Communication with European partners: First, there are language barriers, even if they communicate in English, but after all, they are not native speakers, and then there are humanistic and cultural conflicts. How can Germany let the Chinese side understand the demands of the Chinese side? Very important point is the honesty and trust of both parties, this is very important. "East Lee Technology (Shanghai) Co., Ltd. Zhang Jun, deputy general manager of the interview added a detail.
During the process of communication between the two sides, both China and Germany have sincerely let each other know each other's actual conditions in a sincere manner, and mutual trust has deepened.
'These two are the essence of our cooperation with Germany for so many years, and if there is only communication, no sincerity, no trust, then more communication is ineffective communication.' 'Zhang Jun summed up the core elements.
In Zhang Jun's opinion, it is very important for Sino-German conflict mentioned above that Toray bears the role of a bridge: to let Germany know what is truly applicable to product development in the special market of China For example, the German side believes that the technical specifications of the terminal water purifier can be used for one year under the very high standard of local water sources in Germany, but it is completely unsuitable when the quality of some pipelines in the pipe network of China is poor. So, how to coordinate and communicate this difference so that it can develop suitable products is the purpose of communication between the two sides.
On the basis of the integrity of both parties, such interactive communication is very frequent, and from the perspective of communication, Shao Ho-ching also appears to be from scratch and from small to large.
With the expansion of the business and the development of the market, the Chinese side has set up a special department responsible for responding to the situation in China to the German R & D department, while Germany revisits the Chinese market according to China's pressure environment, size, precision requirements, etc. Sales of products to make fitting fit.Therefore, Tung Lee Technology is not only Germany Hans Hill (SYR) in China's trading partners, or the total operator, in fact, also bear the existing Chinese In many cases, the tasks collected from Germany are fed back to Germany. In some cases, they are customized product claims providers.
'If this is a short-sighted act simply from Germany, we must let the German side know what China really needs and why it needs to be done. When Germany has clarified these two points, the research and development can be brought closer to the Chinese market Shao Haoqing attaches great importance to R & D feedback and tracking.
Since 2009, Toray has stepped up its efforts to participate in the Shanghai International Water Show held every June for many years in succession, and the top management team of SYR in Germany has repeatedly participated.
'They accompanied us on the platform and hosted the end consumer with us and followed us to visit the media or partners in the industry. If we have large new product launches or seminars in China, they will spare no effort and all will be responsible for market and technology , Including the German family of Hans Hill (SYR), shows how much he valued the Chinese market. "Shao Haoqing is very much appreciated and grateful for the cooperation with German partners.
(2012 Shanghai International Water Show Hall exceeded 200 square meters among the core brand area)
(2017 Shanghai International Water Show to celebrate the 20th anniversary of the characteristics of the hall to become the focus of the show)
In Dongli's science and technology, they also actively responded interactively. They have successively organized excellent cooperation units in China's regions to go visit the German factories to understand the information of the factories.
(2014 First German Traceability Tour)
(2nd German Innovation Tour 2016)
'Every two years, we will organize good agent or partner within the industry or professional media to Germany Hansixier (SYR) do visit, let the Chinese partners also understand that they are working it is like a brand, What is the artisan spirit. "Shaohao Qing introduced this exchange mechanism.
In normal times, Toray technology whether from the market, technology, procurement or marketing team, will be from time to time to Germany factory training, visit, visit, more than three times a year, as little as one or two times.
Therefore, it seems to Shao Haoqing that since the cooperation started in 1998, the current development has grown. In 20 years, from scratch, from small to large, all efforts have infiltrated each concrete moment.
Decisive adjustment usher in electricity blowout
In 2011, ushered in the field of pre-filter spurt of hair, electricity providers continue to erode the market share of the physical stores, channel competition into the stage of the day, while East Lee Technology insight into the progress of the crisis and opportunity, promptly rectify the market , Germany Hans Hill (SYR) brand ushered in a new performance growth point
'Electronic business platform at the time because there is no control and systems, resulting in fake, parallel, sub-standard, substandard are rampant on it, the loss of a business platform and reputation among consumers, and destroy the reputation of a quality brand after, we see the seriousness of this problem, promptly shot, since June 2012, has issued a number of sales policy for the management of the electricity supplier, today have such a solid sales channel. 'now Ren Dongli Technology (Shanghai) Co., Ltd. Zhang Jun, deputy general manager described in detail the development process of electricity supplier.
In terms of offline channels, Toray Technology has always been pioneering, but the pace is steadily advancing rather than radical.
'Urgent radical is useless, need to combine the direction of the whole trend.' 'To this day, the offline channel still accounts for half of the total turnover, indicating that different consumer markets will not be affected by the booming electricity supplier Influence.On the contrary, the physical sales channels, more high-end, smart, need to experience new technologies, new products should be a steady stream, innovation.
Lead the future with technological innovation
One of the things that Shao Ho-ching feels most proud of over 20 years of cooperation is that Dongli Technology is the first company in the country to introduce prefilter filters, while at the same time maintaining its leading position in the industry. Since the devaluation of the 'backwash, no supplies' theory, the approximate, counterfeit products are followed.' In fact, good technology, we learn, to share, understandable. After all, only one brand to do more than strong, not necessarily Driven the entire market or industry, because the power is too small, we welcome colleagues to learn from each other, learn from each other, but can not accept simple imitation, rough counterfeit. 'Shao Haoqing demonstrated self-confidence and openness to the market.
'We set the theme of the 20th anniversary as a' heritage of the future of the classic collar, 'the core of the leader must be based on technology, prefilter belongs to the partial industrial products, how to let the mass consumer market to accept? Therefore, we also dare to do some other people do not dare to do or others did not want to do some taste of these tacit new reflected in both corporate corporate culture, culture and culture, there are agents from the channel management, but also including these end markets Retail means not only refers to the product is not only refers to the product, it depends on the entire management team, the system as a whole system to advance because we are very clear that the success of a business can not be achieved by just a few high-quality products. Jun ahead of 'revealed' some of the 20th anniversary of the message.
(Toray and SYR Hanshir brand in China twenty anniversary)
In the concept of management system in Tung Lee Technology, if the technological innovation is the core of Linkage, then the product quality is the cornerstone of Linkage.
Outstanding quality and continuous innovation have given Germany SYR a leading image of China's prefilter industry, as of now, the prefilter that the SYR brand sells in China Has sold more than 1 million units.This achievement is achieved, can not be separated from Tung Lee Technology, and agents throughout the country partners.In the general view, the company's sales are manufacturers continue to give businesses pressure In Tung Lee Technology, this is not the case.
First, we set different conditions of cooperation for different agents. Second, according to the characteristics of agents to discuss the subject matter of cooperation, and never force to increase the task, we can say that we are one of the few never to the pressure of agents Task or request Yahuo enterprises. My purpose is to agents in the circulation can earn the benefits due to buy back to sell, rather than pressure in your library, your inventory pressure is not as good as I'll take it. "Shao Haoqing elaborates on his attitude towards agency partners.
Shao Haoqing seems to do business is adhering to the relationship I am willing to do, there is no repression, there is no coercion. Only one agent on the request, or hope, hope that the trust of Toray technology agents .This trust is not just say a sentence However, it takes years of exchanges and cooperation, from mutual acquaintance to mutual understanding, and accumulates the trust of both parties.
'There are a lot of agents trust us very much now, we say what they believe, it is because I have taken concrete actions to prove that I have always believed in the principle of' what I said, what I said. '"Shaohao Qing confident All over the place summary. 'This trust, in simple terms, is the contract spirit, there is no contractual spirit, both cooperation can not go on.For the first cooperation of the agents, we will help him analyze his marketing path, his marketing resources Where, how much he is suitable to give him a suggested amount of cooperation, we see the long-term rather than short-term. 'Zhang Jun made a refinement.
Commendable is that such a unique look very chic business model and agency cooperation entirely from Shao Haoqing and his team's own.
'We should say that we have been in business for 30 years. We have also gone to more than 100 countries in more than 30 years. We have seen many things and seen many ups and downs and even more crises. It is also more in line with my expectations, steady, every year a certain increase, I hope to continue to maintain. 'Shaohao Qing is a very illustrative of this.
Good if the water before the horse
Shanghai Oriental Global Business Center, which consists of a building five to eight European-style buildings, each building is an independent company, where also known as the 'headquarters base for international enterprises', there are' super-star enterprises Club "alias came to the headquarters of Toray (Shanghai) Co., Ltd., Chairman Shao Haoqing's office is located in the third floor of the building, just across the wall hung a plaque, 'goodness and goodwill'.
In the interview process, there are continuous calls coming in, Shaohao Qing in different calls between the use of Shanghai dialect, Mandarin, Cantonese, English free to switch .Remove the phone, back to the interview, talking about his business history, business, he is still very Excited.
'Tung Lee technology today is because we are engaged in water purification industry, but also some of our luck, but for the country water pollution is not a good thing. I always think that one day we can not sell water, and that is the most Proof that our environment is good, then Tung Lee will certainly have other business can do, including HVAC, because HVAC is a comfortable home, regardless of the environment is good, consumers need, which is large Natural environment.If the water pollution day can maximize the improvement, the air quality can be improved, no longer the main selling water purification products, water treatment will have to upgrade, such as soft water, it is comfortable living Need, commercial water is still needed, but not as special as now to solve the so-called pollution problem. The environment is good, people less suffering. "Shaohao Qing thought leisurely Road.
Shao Ho-ching from 20 years ago, "I just want to use this thing for the common people to use" has now set a "future dream of no longer selling water purification products." In the future, he and Toray will be teamed up for this dream Maybe this is the best interpretation of the good fortune on the wall of his office.
