'If an ultra-high-end brand, only emphasizes materials, materials and luxury, it simply does not reach the brand goal, it is a bit OUT, do not understand the psychological needs of high-end crowd.' December 2, Tsinghua University, General Manager, a number of listed companies Xiao Yang, General Counsel in the "brand psychology and market breakthroughs," the class said so.
This lesson is an EMBA honorary class held by Xiamen University School of Economics for the merchants, core channel merchants and product managers of China Telecom's world-wide retail system. Xiao Yang not only taught the trainees the marketing approach, but at the same time Sharply pointed out that the heart of the world brand success key - Kung Fu outside the poem.
Just this EMBA lesson the day before, December 1, China Telecom joined forces with Samsung launched the world's tenth generation of products W2018, also scheduled to hold the world charity concert, which has become the heart of the world brand label.
W series of million mobile phones, a super-high-end brands, come tenth years, launched a series of ten products, which in itself is a miracle.China Telecom heart of the world brand tenth anniversary, we may wish to think about how to operate super High-end brand.
One of the experiences: insight into market segments, insight into the needs of high-end crowd
Today, many mobile phone companies are targeting ultra-high-end handsets such as the 8848 and the Porsche version of Huawei Mate. However, a decade ago, before the advent of China's consumption, there was actually a high population of consumers, only a relatively small number. It can be said that the heart of the world brand launch is the focus of market segments.
Focus on market segments, which is also the strategy of domestic mobile phones only started in recent years, but China Telecom has started to explore ten years ago, and more importantly, the practice of focusing on high-end people is also in line with today's upgrade of China's consumption Trend.
In a sense, it can also be said that this is China Telecom's insight into China's economic development and an early grasp and perception of the era of consumer upgrades, which is really a vestige of telecommunications operators can have some market perspective.China's mobile phone brand of high-end breakthrough, heart Department of the world is the first one.
But focused on the high-end market segments, how to grasp the needs of high-end crowd?
Experience II: Ingenuity Lead the heartbreaker
Ten million for high-end mobile phones, must have its unique value of the product.
Therefore, the heart of the world brand from December 26, 2008 depth customization of high-end mobile phone W699, started with Samsung ingenuity manufacture .W699 rose gold is unique inside and outside large dual touch screen design: 2.2-inch full touch outside Screen can support editing basic messages such as cell phone operation, gently touch the external screen, without flip to move the Internet, was already able to support anti-shake, face recognition, panoramic photos and many other professional shooting capabilities, as well as business card recognition, Help business people quickly scan business cards, collect and manage business information and more.
Ten years ago, the rose gold is already the earliest rose gold in the mobile phone industry, which is earlier than the apple.In addition to the color and function, this product is more refined, thick, noble, This is also the earliest ingenuity of Chinese brand, which is also the essence of Chinese products to high-end breakthrough.
Grasp the needs of high-end crowd, to create ingenuity, ten years ago, the heart of the world brand has cut the last two sessions of the government's call for gimmick. Heart of the world hit 'peak above', in fact, metaphor is also here, is right Continuing to lead the future.
Experience three: public welfare, kung fu outside the poem
January 29, Zhejiang Chamber of Commerce, Alibaba's Ma Yun in Hangzhou, Zhejiang World Trade Organization Conference broke the golden sentence and brush the screen: 'If it is an ordinary sense of happiness, earn one or two million a month It is very happy to earn one or two billion people a month is actually very uncomfortable, the money is not yours, you can not spend it, you get it back after they have to do things.
Like to wear Chinese cloth shoes, eat instant noodles Ma is actually a real person, his sigh also represents a high end crowd aspirations, how to make more money after the money spent? On the one hand need to allow their own businesses continue to grow rapidly, On the other hand is to do more useful things for the community.Ma Yun on the microblogging claiming to be 'village teacher spokesman', see that he wanted to do public welfare, but how much time to achieve public welfare dream Ma? How to spend 12 billion more valuable?
Yes, Ma's 12 billion comments are actually not hypocritical, which is the real voice of high-end successful people, but this time, there is a need for an authoritative public service platform to help high-end people realize this dream.
How to emphasize high-end products, luxury products, materials, which can not be the high point of the crowd hit the pain point, really help the high-end crowd to complete the dream is the heart of the heart of the world brand success.
Heart of the world brand has been established, from Hope Primary School to the mother cellar, from earthquake relief to afforestation, the heart of the world brand has always been the practice of social welfare .2015, the world is even more in the China Youth Development Foundation set up 'heart World Philanthropy Fund ', and with the theme of "Dream for More Children," we launched a program of education-related philanthropy for poor young people.
Of course, after ten years of philanthropic activities in the world has matured. In 2018 philanthropic operations, China Telecom and Samsung will unite to establish a Samsung-based intelligent classroom plan to change the future with science and technology and dream for more children.
W2018 is also the first flip phone equipped with Bixby artificial intelligence platform to become smarter and better understand you.With the exception of the ultra-high-end handsets round the child's dream, Also round high-end people's smart dreams.
Write here, can not help but lament the hearts and minds of China Telecom brand awareness of the high-end crowd psychology.Plany phone, smart innovation, originality and the concept of public welfare are the heart of the heart brand reflects the core concept - heritage, innovation, dignity, Si Ren.
Summary: Ultra-high-end platform to form a real social influence
The success of a brand is not easy to grasp the business nature of the subdivision of the high-end market, is the heart of the world brand adhere to the root causes of ten years, and precisely because of the nature of the grasp, so also cut the development trend, but also prove Heart of the world brand must have long-term vitality.
But it is worth thinking is that behind the success of the heart of the world brand has a far-reaching social influence.As China Telecom Mobile Terminal Operations Center, said Li Hua, after ten years of operation, the heart of the world has become a platform to bring together The strength of users, the power of enterprises, the strength of the system and the power of the media have formed a huge synergy.
Heart of the world ultra-high-end mobile phone brand has become an ultra-high-end platform, not only its ultra-high-end brand operating experience for today's high-end breakthrough in mobile phone companies have more inspiration, this ultra-high-end platform has begun to bring together all forces Society brings more positive energy.
Even the maverick rock godmother Cui Jian, who has always been a maverick, was invited by the public service to show his heart at the concert site for the 10th anniversary of the world, which is the concentrated explosion of energy under the global brand name of China Telecom. Bringing more impetus to society and leading more Chinese brands to the pinnacle of the world.
'If an ultra-high-end brand, only emphasizes materials, materials and luxury, it simply does not reach the brand goal, it is a bit OUT, do not understand the psychological needs of high-end crowd.' December 2, Tsinghua University, General Manager, a number of listed companies Xiao Yang, General Counsel in the "brand psychology and market breakthroughs," the class said so.
This lesson is an EMBA honorary class held by Xiamen University School of Economics for the merchants, core channel merchants and product managers of China Telecom's world-wide retail system. Xiao Yang not only taught the trainees the marketing approach, but at the same time Sharply pointed out that the heart of the world brand success key - Kung Fu outside the poem.
Just this EMBA lesson the day before, December 1, China Telecom joined forces with Samsung launched the world's tenth generation of products W2018, also scheduled to hold the world charity concert, which has become the heart of the world brand label.
W series of million mobile phones, a super-high-end brands, come tenth years, launched a series of ten products, which in itself is a miracle.China Telecom heart of the world brand tenth anniversary, we may wish to think about how to operate super High-end brand.
One of the experiences: insight into market segments, insight into the needs of high-end crowd
Today, many mobile phone companies are targeting ultra-high-end handsets such as the 8848 and the Porsche version of Huawei Mate, but ten years ago, there was actually a high population of consumers before the advent of the Chinese consumption upgrade, only a relatively small number. It can be said that the heart of the world brand launch is the focus of market segments.
Focus on market segments, which is also the strategy of domestic mobile phones only started in recent years, but China Telecom has started to explore ten years ago, and more importantly, the practice of focusing on high-end people is also in line with today's upgrade of China's consumption Trend.
In a sense, it can also be said that this is China Telecom's insight into China's economic development and an early grasp and perception of the era of consumer upgrades, which is really a vestige of telecommunications operators can have some market perspective.China's mobile phone brand of high-end breakthrough, heart Department of the world is the first one.
But focused on the high-end market segments, how to grasp the needs of high-end crowd?
Experience II: Ingenuity Lead the heartbreaker
Ten million for high-end mobile phones, must have its unique value of the product.
Therefore, the heart of the world brand from December 26, 2008 depth customization of high-end mobile phone W699, started with Samsung ingenuity manufacture .W699 rose gold is unique inside and outside large dual touch screen design: 2.2-inch full touch outside Screen can support editing basic messages such as cell phone operation, gently touch the external screen, without flip to move the Internet, was already able to support anti-shake, face recognition, panoramic photos and many other professional shooting capabilities, as well as business card recognition, Help business people quickly scan business cards, collect and manage business information and more.
Ten years ago, the rose gold is already the earliest rose gold in the mobile phone industry, which is earlier than the apple.In addition to the color and the function of leading this product to work more exquisite, heavy, atmospheric and noble meaning, This is also the earliest ingenuity of Chinese brand, which is also the essence of Chinese products to high-end breakthrough.
Grasp the needs of high-end crowd, to create ingenuity, ten years ago, the heart of the world brand has cut the last two sessions of the government's call for gimmick. Heart of the world hit 'peak above', in fact, metaphor is also here, is right Continuing to lead the future.
Experience three: public welfare, kung fu outside the poem
January 29, Zhejiang Chamber of Commerce, Alibaba's Ma Yun in Hangzhou, Zhejiang World Trade Organization Conference broke the golden sentence and brush the screen: 'If it is an ordinary sense of happiness, earn one or two million a month It is very happy to earn one or two billion people a month is actually very uncomfortable, the money is not yours, you can not spend it, you get it back after they have to do things.
Like to wear Chinese cloth shoes, eat instant noodles Ma is actually a real person, his sigh also represents a high end crowd aspirations, how to make more money after the money spent? On the one hand need to allow their own businesses continue to grow rapidly, On the other hand is to do more useful things for the community.Ma Yun on the microblogging claiming to be 'village teacher spokesman', see that he wanted to do public welfare, but how much time to achieve public welfare dream Ma? How to spend 12 billion more valuable?
Yes, Ma's 12 billion comments are actually not hypocritical, which is the real voice of high-end successful people, but this time, there is a need for an authoritative public service platform to help high-end people realize this dream.
How to emphasize high-end products, luxury products, materials, which can not be the high point of the crowd hit the pain point, really help the high-end crowd to complete the dream is the heart of the heart of the world brand success.
Heart of the world brand has been established, from Hope Primary School to the mother cellar, from earthquake relief to afforestation, the heart of the world brand has always been the practice of social welfare .2015, the world is even more in the China Youth Development Foundation set up 'heart World Philanthropy Fund ', and with the theme of "Dream for More Children," we launched a program of education-related philanthropy for poor young people.
Of course, after ten years of philanthropic activities in the world has matured. In 2018 philanthropic operations, China Telecom and Samsung will unite to establish a Samsung-based intelligent classroom plan to change the future with science and technology and dream for more children.
W2018 is also the first flip phone equipped with Bixby artificial intelligence platform to become smarter and better understand you.With the exception of the ultra-high-end handsets round the child's dream, Also round high-end people's smart dreams.
Write here, can not help but lament the hearts and minds of China Telecom brand awareness of the high-end crowd psychology.Plany phone, smart innovation, originality and the concept of public welfare, are the heart of the world brand reflects the core idea - heritage, innovation, dignity, Si Ren.
Summary: Ultra-high-end platform to form a real social influence
The success of a brand is not easy to grasp the business nature of the subdivision of the high-end market, is the heart of the world brand adhere to the root causes of ten years.It is precisely because of the grasp of the essence, so cut the development trend, but also prove Heart of the world brand must have long-term vitality.
But it is worth thinking is that behind the success of the heart of the world brand has a far-reaching social influence.As China Telecom Mobile Terminal Operations Center, said Li Hua, after ten years of operation, the heart of the world has become a platform to bring together The strength of users, the power of enterprises, the strength of the system and the power of the media have formed a huge synergy.
Heart of the world ultra-high-end mobile phone brand has become an ultra-high-end platform, not only its ultra-high-end brand operating experience for today's high-end breakthrough in mobile phone companies have more inspiration, this ultra-high-end platform has begun to bring together all forces Society brings more positive energy.
Even the maverick rock godmother Cui Jian, who has always been a maverick, was invited by the public service to show his heart at the concert site for the 10th anniversary of the world, which is the concentrated explosion of energy under the global brand name of China Telecom. Bringing more impetus to society and leading more Chinese brands to the pinnacle of the world.
