After the double eleven end, with the appliance market began to occupy the core of the 11 home promotion, the most real commercial market appliance market also surfaced in the Jingdong Mall, TV, air conditioners, washing machines and other appliances once again occupy the big three Although the sales volume of retail sales of color TV in the first three quarters dropped by 12.9%, the growth of large-screen high-end color TV sets can be found in the trend of consumption upgrade. The sales volume of 65-inch and The above color TV sales growth reached 708%.
Worries about the domestic color TV market Big screen with high demand for color TV continues to grow
The domestic color TV market can be described as the overall situation is worrying in 2017. Big data company Orville cloud (AVC) for the third quarter of this year's domestic TV market statistics show that the third quarter of the TV market, retail sales fell 12.9%, the worst in history The third quarter; major color TV brands Skyworth TV business this year, the situation is not ideal, the latest release of the interim results report shows that the Group's color TV sales fell 6.5% over the same period last year.
Data show that with the consumer upgrade, high-end color TV is becoming the first choice for consumers.Supreling up to now, Suning million color TV sales accounted for more than 20%, that is to say Suning sell five color TV sets, there is a million yuan High-end products. Another trend is sharpness, 4K TV sales accounted for more than 90%. 65-inch and above color TV sales growth of 708%. More than 7 times the growth rate shows what? Just spending upgrades it is not. On the other hand, the size of color TV sets is directly related to the living area of consumers' houses. The large-size TV corresponds to a large area of living room , Which means that home entertainment content will become high-frequency.TV companies will be able to add more family elements to the TV content, entertainment, shopping and other value-added links based on such data to obtain the second profit after the television sales.
Big screen is one of the major trends in the development of color TV industry in recent years, and for the past two years into the profitability of distressed TV makers, the big screen high-end development is undoubtedly one of the important strategies to enhance performance.According to the group-wise consulting statistics, Shipments of LCD panels in the world remained flat YoY in FY17, but their area grew slightly by 4% YoY, mainly due to the increase in the demand for large-screen color TVs, which expects the global panel demand to increase slightly by 0.3% by 2018, On the substantial increase of 8.5%.
4k ascendant 8k trend has become the industry's future promotion point
Zhang Tao, general manager of the GOME Retail Holdings Co., Ltd. TV Division, points out that the penetration rate of smart TVs in stores now far exceeds 90%, and the next step for home Internet will be to the Internet of Things (IoT), with television becoming the largest entrance to the Internet of Things , 5G network and 8K technology updates will promote the rapid popularization of this entrance, 'optimistic about the future 8K television TV industry as our future promotion point.'
As the market evolves, the flat panel display industry is far from the quest for higher-definition and higher-resolution products. In recent trade shows such as IFA in Germany, 4K products from various vendors are emerging, but more and more The more 8K products begin to appear in all kinds of booths and begin to enter the field of vision, and even some manufacturers such as the mainland panel makers exhibited 110-inch 10K panel products.At present the panel makers in the production or research and development of 8K panel products up to 40 balances, size range from 65 inches to 110 inches, showing everyone for the 8K panel product prospects very optimistic attitude in the Sharp 8K TV conference, Foxconn Technology Group Vice President Chen Zhen Guo stressed that Sharp is doing the whole 8K ecosystem.However, the market is expected 8K products really begin to force in the market, it will be at least 2 to 3 years later, under the current circumstances, 8K high cost of the product, the price is not cheap, it is bound to wait for the technology to further mature, Based on this, as well as less than 1,000 units sold in 8K in 2016, analysts expect that in 2018, 8K TV sales We will reach more than 30 million units in 2019 and broke through the one million units, after entering the fast-growing channel.
In addition the domestic color TV industry in addition to based on the main business but also continue to expand the derivative business, we are well-known domestic TV makers in the family life appliances are constantly overweight, even worse is to use the industrial base to develop supply chain finance, and At the same time, the domestic market not only has the continuous involvement of Internet TV, but also faces the influence of enterprises such as China Mobile that have solid strength to join the battle. This year, the largest dark horse in the TV market, after joining Foxconn, is also relying on Foxconn's strong manufacturing capabilities , In the TV market to tap a greater share of the other It is understood that Sharp's layout in the smart home appliances are also being launched and related products available in the future the domestic color TV business competition or more intense.