The world's largest PC game platform Steam is now occupied by Chinese.
On December 9, Valve released the hardware and software survey of the Steam platform in November.Data show that 64.35% of Steam players use Simplified Chinese operating system.
Just 5 months ago, Chinese players only 16.95%, less than half of English players.
According to Steamspy website statistics, the current number of Steam users in China has reached 35 million people, and a year ago, this figure is only about 10 million people.
"Jedi survival of a large escaped," "Dota2" and other popular games popular and Steam support for the country is the key to the rise in the number of Chinese players.
In the statistics of Steamspy, the most enthusiastic game played by the Chinese Steam Players is "Jedi Survival" .The average playing time of "Jedi Survival" in the last two weeks is 35 hours, which is the same as that of the second ranked "Dota2" Almost double the number of 18 hours.
'Good luck, tonight's eating chicken' is a reminder of the survival of the Jedi game. 'Eating chicken' has gradually become a Chinese player's nickname for "Jedi survival."
In March 2017, PUBG, the Korean game developer Blue Hole, released the "Jedi Survival" experience version on the Steam platform. The special game mode of shooting competition plus desert island survival greatly enhanced the gameplay and enjoyment.
In the first week after the game was launched, it became the most watched game on Twitch, a foreign live broadcast platform with a total of more than 150,000 viewers watching the game live.
Chinese players have also come into contact with the game through the anchor recommended etc. In September 2017, "Jedi Survival" daily active users reached 1.35 million, sold 10 million copies, becoming the hottest Steam games. Sales accounted for the first, reaching 26.8%, only used to buy games will cost 670 million yuan.
On the other hand, Steam platform for China's support is also a large number of new players into the reason.
2013 Dota2 national dress open test, the account must be bound to a Steam account, which became the first increase in the number of Steam users in the country after November 2015, Steam China opened RMB settlement, and China The price of the game is less than half the price of the beauty area, but it must be paid by bank card.
Last year, the Steam platform supported payment methods such as Alipay and WeChat, and it was either on the road to a discount or on its way to a discount. The entire 2016 revenue for Steam in East Asia increased 500%.
Although Chinese players spend more on Steam than they used to spend on games, the number of players does not increase significantly.
According to Steamspy, the average number of gamers in China is 4.86, compared with 18.09 in the United States, and the highest in the United Kingdom, with an average of 21.62.
In the United States, only 13.8% of players bought "Jedi survival", this game is not too popular with British players, the purchase of the number of players accounted for 12.2%.
With the popularity of those two games, most Chinese users may have only "Dota2" and "Jedi survival" in their game library.
In 2015, the game console market opened a 15-year ban on sales, but 2 years later, home console sales are still bleak and PC games are still the number one choice for Chinese players.
Last week, China Cultural Entertainment Industry Association released the "2017 China Game Industry Development Report", home Game console And game sales revenue of about 3.88 billion yuan, accounting for only 1.76% of the entire gaming market revenue of 220 billion.
Revenues from PC client games halted last year's decline to 69.66 billion, up 18.2% from a year ago.
Even though it has been on sale for two years in the Chinese market, the game is still priced at 300 to 400 yuan due to restrictions such as lockers or locks on the Xbox One and PS4, as well as fewer Chinese games. Home console in the Chinese market did not usher in explosive growth.
Steam has become a Chinese gaming platform, and the habit of playing games on computers will continue for a long time.