It can be said that under the guidance of the national strategy, the development of intelligent car networking has ushered in an unprecedented opportunity.With the development of smart car networking, the value proposition of automobiles is undergoing tremendous changes. When users choose automobile products, Instead of just simply observing technologies such as power and mechanical performance, we are paying more attention to software and a better user experience. "Currently, software accounts for about 10% of the total automotive investment cost, but in the future, The development of driving technology, the cost of software will be more and more high, and will gradually dominate the position. "Shanghai Ai Labin Intelligent Technology Co., Ltd. President Rui Nan Nan said in an interview with micro-set reporters.
At the same time, Rui Nan said, 'software-defined car' is the basis for smart cars and autonomous vehicles.With the increasingly high degree of automotive electronics, whether the vehicle suffered software failures or software updates, the current offline shop recall mode has been Is not the best choice to meet the user experience.In order to reduce costs and enhance the user experience, over-the-Air Technology (OTA) over-the-air technology has become a standard feature of the IoT era.
OTA upgrade is intelligent network of cars 'standard'
In fact, the OTA is no longer a new topic for consumer electronics such as mobile phones, but not new technology for automotive users, yet ABI Research, a consultancy, predicts that by 2022 There will be 203 million vehicles that can be updated via OTA software, of which at least 22 million vehicles can also be updated via OTA firmware.
Talking about the car OTA upgrade, must mention Tesla, as the first car company to play OTA, Tesla let people know that the original car can also be updated like a mobile phone to obtain new features.From 2013 to date, Tesla has been using OTA for multiple updates of applications, maps, lighting, voice, air suspension, etc., and has implemented driver assistance features such as Autopilote.
Subsequently, in the past year, the traditional car prices, including Toyota, Volkswagen, Ford, Volvo, GM and so on, also began to be announced to use OTA update technology, making the OTA instantly become the standard feature of the smart car era. , Which also ushers in a bigger development opportunity for OTA service providers.
The new brand "Orabi ABUP" in OTA came into being
It is precisely because of the importance of the OTA upgrade in the era of smart car networking, recently a new brand called 'ABIRABI' came into being, and according to Weixin, though it is the rise of Orabi in the field of OTA New force, but at present in the sub-area of OTA services, Ebola is the only company in China that has a complete vehicle FOTA solution and has experience of actual landing projects.
Rui Aanan, president of Shanghai Elabi Smart Technology Co., Ltd., told reporters that the reason for setting up Elabi is a new company that aims to provide more professional OTA technical service support to customers in the fields of automobile and IoT. The English name is ABUP, and the meaning of ABUP is A, B update, where Update is the meaning of upgrading, and AB is more than our point of view.
First of all, Ellaby to do a safe upgrade, A / B from a technical point of view, is a way to achieve a seamless upgrade through the AB partition upgrade experience, when the upgrade is successful, the system will automatically do seamless switching, when When the upgrade is unsuccessful, the system will remain silent and not upgrade, which ensures that even if the upgrade is unsuccessful, it will never fail and cause the system to crash.
Second, Ellaby is going to be smarter to upgrade, and A / B is a combination of AI + Bigdata on another level, which also reflects the company's R & D capabilities in big data. "The Basics of Company Automotive and IoT OTA Upgrade Technology , That is built on the basis of big data services.
It is reported that the current team of Ibrahimovic a total of 60 people, 85% of R & D personnel, respectively from the well-known enterprises in the field of automotive, Internet of things, cloud services, has a professional device-side software development capabilities and rich experience in cloud services.
From the cloud, the communication side, the car side to ensure that the car's information security
It is worth noting that the current high-end models of the total number of software code of the car has more than 100 million lines, as software plays an increasingly important role in the car at the same time, the information security problems caused by it has also been more and more People are concerned.
Rui Nan said OTA and information security is an inseparable whole, as the future to solve the problem of security vulnerabilities the most effective means OTA first of all to ensure the safety of their own system from a technical point of view, Rui Yan Nan believes that the car OTA is a complete System, including the cloud, communications, the car side of these three areas.Therefore, it needs OTA service vendors must have a package of programs.
In the cloud, you need the management platform of automotive OTA, this platform should have the ability of privatization custom development, according to the different needs of the depot to develop; in the communication side, the main cloud and automotive end to the OTA business, they In the automotive side, we must first have an upgrade system, that is, in the process of upgrading the car, who is the main, who is second.At the same time, but also for some key nodes to provide upgrades ability.
According to Rui Nan introduction, Ibrahim attaches great importance to the car's information security.Erabi self-product development phase that one after another and many car network security vendors (such as Tianwei Integrity, Gemalto, Dagang, G & D, etc.) reached a strategic cooperation, To provide customers with safe and stable solutions and with the 360 Automotive Safety Laboratory, Kyrgyzstan Ching-yuan, United Automotive Electronics and other companies jointly issued a comprehensive concept of network security concept car.In addition, the independent OEM for the future of different safety Supporting the choice of manufacturers, Elraby will be customized to adapt and service experience to ensure the efficiency of adaptation.
Elaborating Olabi as the No. 1 Global Brand for OTA Upgrade
When talking about the business model of Elraby, Rui Nan said that at present, Ellabi's position is that it focuses exclusively on providing the best OTA technical services in the areas of car networking and the Internet of Things (IOT), in which the car networking is the core of Elraby Business platform, Internet of things is the strategic direction of the platform.
In fact, the car network can be understood as part of the Internet of Things. Compared to car networking, Internet of Things challenge from the fragmentation of the future, all walks of life have their needs, the shape is also varied, there are high cost requirements , So in the field of Internet of Things, Ibrahimi's business model is different.According to Rui Yanan introduced in the field of Internet of things, Ibrahimovic business model is provided by the Guangsheng public cloud service system, different customers use his account, With a cloud of cloud upgrade their own equipment.Then, Ellaby based on their own big data, AI technology, so that each client to manage their different products, different software versions, to upgrade their own different devices.
Compared with other OTA service providers, Ibrahimi's advantages embodied in what? This, Rui Nan said, 'first of all technically speaking, our technology after years of accumulation and precipitation, while the past two years in the car And IoT areas we have also stepped up research and development.Regardless of the core upgrade technology, information security, stability testing and service in terms of all aspects, we belong to the industry leader.Our goal is to make Ibrahimovic into OTA Upgrade the world's first brand.