After the price war, technical warfare, marketing war, this year's appliance industry will patent war to the ' peak '. Industry insiders believe that after decades of development, the Chinese household electrical appliance industry tentacles have been extended to all corners of the world, including patents, intellectual property rights have become a ' never-open hom '. Home appliance Industry patent War four recently, Hisense Group's listed company Qingdao Hisense Electric Co., Ltd. (hereinafter referred to as Hisense Electric) in Beijing and Qingdao, the court sued at the same time, accusing Sharp trade (China) Co., Ltd., Nanjing Sharp Electronics Co., Ltd. (hereinafter referred to as Sharp) The more than 10 television products sold in China violate its patent right to invention. Accordingly, Hisense Electric Request Court Decree Sharp immediately stop infringement, and compensation 10 million yuan. It is understood that the Hisense electrical litigation involved is ' a backlight control method, device and LED TV ' and ' backlight drive circuit and TV ' two patents. At present, the Beijing Intellectual Property Court has accepted the Hisense Appliance v sharp infringement invention patent case. In response, Sharp responded that will be positive response, and Hisense appliances involved in the patent proposed invalid declaration request. In June this year, sharp to Hisense Group sales of Low-quality LCD TV damaged its brand image for the United States, California state court filed a lawsuit, requesting the Court decree Hisense Group to stop the use of ' SHARP ' trademark, and compensation at least 100 million U.S. dollars; Soon, Sharp also to Hisense Group infringement of its patent, sued Hisense Group, requested to ban related products, but also requested the United States International Trade Commission (ITC) to investigate Hisense Group. The dispute between Hisense and Sharp originated in 2015, when Sharp's business was in trouble, and Hisense invested 23.7 million of dollars to buy Sharp's Mexican factory, gaining the right to use the brand in the Americas outside of Brazil. In 2016, Hon Hai Group acquired a 66% stake in Sharp. In order to recover the operation of the Sharp brand, Hon Hai Group negotiated with Hisense Group. After being rebuffed by Hisense, Hon Hai Group's Foxconn company immediately resorted to lawsuits and even launched a 337 investigation into the U.S. government to try to recover Sharp's brand authorization in North America. Obviously, after the price war, technical warfare, marketing war, this year's appliance industry will be the patent war to the ' peak '. For example, Gree and the United States of this pair of ' friends ', the mutual lawsuit around the patent case is as high as 12, the cumulative amount of claim amounted to hundreds of millions of yuan. This summer, the patent battle between the two giants was once the focus of the industry's attention: in June this year, in Gree Electric appliances sued the United States air conditioning infringement of its utility model patent and claim 50 million yuan, the United States in Guangzhou, Suzhou and other places on Gree launched 4 lawsuits, cumulative claim over 50 million yuan. And on the same day that sue the United States, Gree also to another air-conditioning enterprise Otis under the ' Gauntlet ', said the 30 balance product infringement gree a name for ' up and down the water tray, the bottom shell integration ' patent, request the court to confirm the Ox infringement and award compensation of 110 million yuan. Intellectual property becomes ' a barrier ' in fact, as competition intensifies, playing ' patent wars ' seems to be the norm in recent years in the home appliance industry. In this regard, Tsinghua University, Shenzhen Research associate Professor He Yi said that the home appliance market frequent high claims of patent infringement litigation, on the one hand reflects the fierce competition in the industry, on the other hand, also reflects the competition in the home appliance market is shifting from channel competition to innovation competition. Channel competition, the enterprise attaches importance to sales; After the innovation competition, the enterprise pays attention to the product innovation, emphasizes the product differentiation and the product quality, therefore pays more attention to obtains and protects the intellectual property rights, the patent value also increases. Lu Xianbo, Deputy Secretary-General of China Electronic Commerce Association, also believes that with the structural adjustment of household appliance industry, the increase of patent war is an inevitable trend. Past price competition, product competition, etc. have given way to the core technology competition, who has more advanced products and more technical reserves, who can take the initiative in the new competition. But it should be noted that the land edge Wave said that the patent rights between enterprises inevitably doped some emotional factors and commercial purposes, if the ' rights ' can not be limited in a reasonable range, blindly suppress the peer, the results will inevitably fall into vicious competition, not only to the end, and even may become. The industry generally believes that after decades of development, the Chinese household electrical appliance industry tentacles have been extended to all corners of the world, including patents, intellectual property rights have become a ' never-open hom. For a long time, the international market has been questioning the performance of Chinese enterprises represented by home appliance enterprises in IPR protection. Some view that many Chinese companies rely on ' shanzhai ' foreign advanced technology to occupy the international market, and on this grounds, advocates of China's related enterprises and industries to launch trade sanctions and trade barriers. Zhongnan, director of Intellectual Property Research Center Wuhandong said, first-class enterprise selling technology, SUPER-CLASS enterprise selling standards, measuring the enterprise bigger and stronger logo, is whether to have first-class patented technology, with first-class international brands. ' As far as I am concerned, it is not difficult for Chinese enterprises to be bigger, but to be strong, there is still a long way to go. It is no exaggeration to say that intellectual property is the main battlefield of global enterprise competition, and the final focus of market competition between enterprises and enterprises is intellectual property. In recent years, the value of China's intellectual property is accelerating, and China's manufacturing has been driven to create a shift to China. and ' consolidating the intellectual property base will not only help Chinese enterprises to grow into multinational corporations with global influence, but also allow companies to expand their markets and allocate resources globally. ' said Chenhongbing, director of the WIPO China office. The Giants seeking ' intellectual property rise ' China's home appliance companies are speeding up competition for discourse rights, and have relied on the ' World Factory ' low-cost advantage to promote product exports, now in the field of scientific and technological innovation has become the hard power of China's home appliance enterprises new Trump. Midea Group legal, intellectual property expert Sun Mingyan said that at present many enterprises are facing the transformation and upgrading, which has brought many challenges to the home appliance industry, one of the most prominent, is unprecedented intellectual property protection risk. From the domestic market to the international market, from the traditional home appliance field to smart home, intelligent manufacturing, means that the United States not only to change the business model and technology research and development model, but also in the field of intellectual property protection to achieve a ' rise ' in order to cope with more complex market competition. ' Mergers and acquisitions, all mean that our business is entering high-risk areas and high-risk markets, more cutting-edge, more basic, more common technology research and development to replace the original Chanping product development, if not effectively protect their own technical assets, and can not control the intellectual property rights infringement risk, Companies are likely to experience major setbacks in the international marketplace. ' said Sun Mingyan. The upgrading of the product itself is also prompting Chinese enterprises to enhance their intellectual property rights protection capabilities. Sun Mingyan said, from the traditional home appliances into the field of intelligent home and robotics, the United States products are universal access to the Internet, artificial intelligence and other fields, and these are precisely intellectual property-intensive industries, the sales market is also generally more stringent intellectual property protection environment, This requires enterprise's intellectual property system and system construction must meet the multinational enterprise standard. As a leading enterprise in the home appliance industry, Haier's achievements in the field of intellectual property rights are more admirable. November 19, the State Intellectual Property Office issued the 19th China Patent Awards review results, including Haier with ' linear compressor technology ' gained the home appliance industry's only ' Patent gold medal '. At the same time, Haier also won 2 design patents gold medal, 5 Patents Outstanding Award, the total number of awards reached 8. Not long ago, in order to Thanksgiving global 1 billion of users trust and support, Haier also held in December, especially in the ' Thanksgiving month ' activities, the accumulation of the world's 6 major brands of scientific and technological achievements of 52 new products, in 42 cities nationwide launched a high-quality, globalized consumer feast. And behind all this, is Haier in the global resources integration, overseas patents, international standards, national science and technology demonstration of four levels of achievements play an important role.
