For home projectors, 10,000 yuan is a hurdle .2006 years ago, hard to find million household products, BenQ released a full range of home projector, projector million yuan into ordinary people's homes.
In 2009, 1080P models are still tens of thousands or even tens of thousands of yuan hovering, but also BenQ, W1000 release, with million-level price push 1080P popularize the door again in 2012 launched the world's first million 1080P Full HD 3D Home projector W1070, has stimulated the global home projector market to obtain more than 10 times the size of the growth.
In 2017, 4K became the highest escalation factor of household projectors. History once again showed an astonishing similarity. On December 11, BenQ released W1700, and the price of less than RMB10,000 refreshed the new low of 4K projectors. As before, BenQ The goal is still 'popularization', but this time, it is to let 'Light 4K' into the common family living room.
Light 4K, very light, but very powerful
The BenQ W1700 is not BenQ's first 4K home console because BenQ already released the industry's first DLP 4K home projector W11000 and X12000 back in September last year.
BenQ first put forward the 'light 4K', the so-called 'light 4K', the first is the lightweight body weight W1700 body weight than the commercial 4K projector to reduce more than half, 353 x 135 x 272mm volume, 4.2kg weight, or even Some of its 1080P models are lighter and smaller, but it is capable of presenting 8.3 million unique pixels in full, in line with the industry's standard definition of true 4K, which is hard to imagine if it is not a significant positive 4K HDR standard 4K machine.
Secondly, the body design is more stylish, body contour is smooth and smooth, continuation of the family-style, color is no longer the exclusive 'eat dark' studio, which are determined W1700 is born for the living room.
In fact, last month, W1700 has appeared in Taiwan, was announced at a price of 1500 pounds, or about 14,000 yuan, so before this press conference, the industry The forecast is roughly the same. When the price of $ 9999 was announced on the spot, I was once suspicious about whether to write a single digit less because the price was too bursting for a 4K projector and less than $ 10,000 The price also includes a 1388 yuan worth of ISF certified FIBBR produced 10 meters long fiber HDMI2.0 wire.
What is the concept of 9999 yuan? In 4K this year, one after another introduced the brand of household machines, such as Sony, Vivitek, Acer, Optoma and other products at least 20,000 yuan or more, W1700 equivalent to cut the price to kill 4K field, and in the display chip, color tuning and workmanship are maintained at a high level, can not be said to be not brutal, and even pressure on the supply chain.
Benjamin Liu, senior product manager projector division, said W1700 demand far exceeded expectations, plant capacity is under tremendous pressure due to BenQ ahead of the upstream key chips and components for the layout, which led to other brands using DLP technology is difficult to short-term Within supporting resources, W1700 will be able to enjoy about six months exclusive period.
Benjamin projector division senior product manager Liu Mao-rui
Liu Mao-Rui also said that W1700 shoulders the heavy burden of BenQ home 4K, just as the same era of 1080P, BenQ have full confidence to lead the 4K market.With the W1700 pioneer, 4K popularization of the curtain will be quickly opened in the entire industry Under the impetus of the next 3 years, is expected to achieve full-scale 4K.
4K, 3D, HDR, one can not be less
BenQ W1700 can achieve such a lightweight 4K, can not do without the upper reaches of big brother TI (Texas Instruments) .W1700 is the first equipped with TI's latest 0.47-inch DLP DMD 4K HDR color projector.Compared with other 0.65-inch chips 4K models, in the same resolution to maintain the case, can achieve smaller size. The realization of the principle of 4K unchanged, is still using XPR technology, so that each micromirror can be switched in more than 9000 times a second, Creating two completely different and unique pixels in every frame on the screen for full 4K UHD resolution (3840 * 2160).
BenQ W1700 supports 3D and HDR10 features. In addition to 4K, HDR is another major focus in the field of display. HDR technology on television has almost universal, but the projection is not easy to do.Liu Mao-Rui said HDR was originally targeted at flat-panel TVs Developed, BenQ W1700 in order to be able to tune the good HDR and 3D features, at the conference postponed.At the same time, he also said that compared to other HDR-enabled homebrew machines on the market, W1700 in the screen, both the details of the light and dark or color reproduction, are Performance even more outstanding.
In order to be true to the true colors of the original colors of the movie, the W1700 comes equipped with a re-optimized RGBRGB color wheel. By combining CinematicColor professional color adjustment and CinemaMaster Video + Movie Master video enhancement technology, the W1700 features more than 96% of the Rec.709 color gamut coverage, Industry for color reproduction accuracy of the harsh standards.Liu Maorui that color will be BenQ opened with the Friends of the same brand name products.
The actual performance of how it? Not much to say, directly on the screen.
4K resolution to enhance the resolution is obvious.Part of the picture above the close-up, texture details are clearly visible, the bee's wings and tentacles, and even the body of the hair can be seen clearly.
Color, BenQ has always been the continuation of the excellent standards, the pursuit of precision rather than courting thick Yan Yan, as BenQ said, this is the real art of restoration.
W1700 is only a leader, high-end star series coming next year
In BenQ's current 4K product line, W1700 has occupied the market below 10,000 yuan, another W11000H this conference to 39999 yuan price control of more than 30,000 high-end price. High-end professional video studio 4K and lightweight 4K Star series of two-lane parallel is BenQ's future home 4K product line.
The W11000H, an upgrade to the W11000 released last year, is also the THX-certified 4K home projector for the second BenQ segment (the first is the W11000), which incorporates a 0.66-inch DLP DMD chip from Texas Instruments for the complete presentation of 4K UHD 8.3 million pixels, With 6 high-resolution 4K design / group of 14 glass lens with higher resolution. Coupled with the projector for the adjustment of the HDR high dynamic range image (HDR10), corresponding BT2020 wide color gamut, With HDMI 2.0 and HDCP 2.2 ports, you can play 4K 60fps and 3D video.
Liu Mao-Rui said that in the price range of 10 million -3 million, will launch a series of high-end Star products, such as the model has been identified W6000.Compared with the W1700, will join the large optical zoom and a wide range of lens shift function.
W6000 release date, is expected in the first half of next year, when the 4K products on the market is no exception, do not rule out cheaper than Star Series products appear to compete really into the white-hot.While leading the market for six months BenQ, no doubt will hold Have greater initiative.Maybe for consumers, do not care about the changes in market conditions, because the door to universal 4K, has been opened by the W1700.
