Large-size LCD TV in front of, but I do not know how to use the remote control to switch the platform; the new microwave oven has multiple buttons, but even the bowl leftovers have to be scared; intelligent washing machine more than ten features, most of them can only be regarded as display ... Now, Home appliances are all advertised as 'intelligent', but these high-tech products with many functions have become very tasteless in the face of most elderly people because of the complicated operation function and 80% of the functions that they can not use or even frequently encounter Awkward thing
Household appliances are too smart
Stumped the elderly
Speaking of television at home, living in Chaoyang District concentric Garden District Aunt Chan has a belly bitter water.This summer, her daughter bought her a large screen 4K ultra-high-definition smart TV, 'At first, my daughter one by one with me demonstrated this TV Function, that is not only to see the original channel, but also the Internet to watch their favorite programs, and even online shopping, I heard excitement. 'But wait until Aunt Chan own operation, but always feel a bit powerless,' Always remember the use of those functions, even if the family often teach themselves, but I am old, and will soon forget. 'To Chen Aunt depressing, turn on the TV, often not her most familiar live channel , But a colorful platform interface, 'a lot of options, but sometimes inadvertently gave the wrong, do not know how to quit.I had to unplug the power and other daughters come back and look.'
The same people live in Nantuan District, Wu Laobo also expressed the same trouble: 'Son, daughter-in-law a few days ago to buy a smart microwave oven for my husband and wife, but looking at a button, we do not know how to start, in fact, I just want hot left Rice leftovers, do not need too complicated functions.
Like Chen aunt and Wu old man in the use of smart appliances when faced with embarrassment really a lot of: Intelligent voltage pot will not be used, and finally had to use the old-fashioned pressure cooker back; a few thousand dollars on the smart phone on One side, commonly used or before that two or three hundred candy bar phone; mobile phone can be remote smart washing machine, but the elderly finally turned back to the previous washboard.
'Buy smart appliances for us, it's the filial piety of sons and daughters, but for us, watching TV and watching TV news and dramas, washing machines can clean clothes and rice cooker can cook.' 'In the interview, quite a few Elderly people over the age of 65 think it is difficult to accept new things at an older age. Home appliances are best one-click, and their functions are not too much.
A lot of smart appliances
'Elder' not many products
Recently, reporters in Hongqi Street, Chongqing Road and other shopping district visited found that the main push home appliances market all kinds of smart appliances, mainly WiFi connection, mobile remote control, multi-function-based superposition.
To color TV, for example, is basically the big screen smart TV in the lead, the manufacturers have added a variety of functions in the product, such as built-in wireless WIFI, intelligent remote control and other functions have almost become standard, these TV interface settings Many and nested layers, are basically the way the computer, and some increase the wireless projection TV, Android system, etc. Currently only a few with voice capabilities of the TV is more suitable for the elderly groups, but If you install the set-top box to watch, the process of switching on or need to use more than one remote control. In addition, the current almost all the remote control there is a small button, the elderly in the operation is prone to misuse.
In a domestic brand of microwave counters, the reporter saw a grayish-haired older man is picking microwave oven.The elderly took out the reading glasses from the bag, put on after careful study of the function keys on the microwave oven panel, 'What light frequency, frequency microwave , Dual-mode frequency, where I was divided clear.Moreover, the microwave oven is now sold too expensive! 'Looked at the front often six or seven hundred dollars, thousands of dollars on the microwave, the elderly shook his head. Finally, the elderly in the bottom of the counter look To a relatively single-function microwave. "The waiter said that there was only one left, the product to be processed, and no further replenishment." The old man sighed with regret.
Mall Purchasing Guide told reporters: 'a lot of single product features, many manufacturers are discontinued now most of the market is smart home appliances.' According to industry analysts, manufacturers R & D strength, product updates faster, although there are a handful The product also retains a single function of the production line, but the output has been worse than before, will gradually be eliminated.
However, the reporter also saw in the interview that in the field of mobile phones, there are more varieties specially developed for the elderly. These elderly mobile phones basically have the characteristics of big screen, big font, large keys and high volume, and some also have a key Call relatives or one-button alarm function, a few high-end products also have real-time location feature.All the elderly have a common feature of mobile phones, is that other additional features as little as possible, especially the absence of a variety of popular smart features these phone prices Are relatively cheap, basically a few hundred dollars up and down.According to sales staff, the elderly cell phone sales momentum is good, many customers even buy about two or even four, to the elderly one at home.
After that, the reporter searched for the 'smart electrical appliances for the elderly' through the e-commerce platform, and the search results that appeared most often were mobile phones and bracelets for the elderly. Household appliances such as televisions, microwave ovens and rice cookers did not release special products for the elderly.
Over 600 billion yuan demand
Elderly appliances market is huge
In recent years, the population in our country has been getting older and the population of the elderly has been on the increase.According to public information, by 2020, the population of people over the age of 60 in China will reach 248 million and will exceed 300 million in 2030. By 2050, the Chinese elderly will To 480 million, accounting for a quarter of the world's elderly population in household appliances consumption, according to Orville Consulting predicts that only elderly urban empty-nest families need more than 600 billion annual scale of home appliances.This will be a Very huge market segments.
In the interview, the reporter also learned that the elderly are not unable to accept the smart home appliances, but because of the serious lack of appropriate aging products in the market, the elderly welcome the 'adaptive aging' smart appliances.
Through access to information, the reporter found that in Europe, the United States, Japan and other developed countries, 'old-style home appliances should be different from the general appliance' concept has long been proposed that these countries that the elderly should be safe, healthy, intelligent, economical , And on this basis launched a series of products, such as the remote control buttons or the body on the knob to minimize the number, supplemented by clear and easy to understand instructions and clear color signs.
The industry believes that many manufacturers in the development of products, emphasis on the 'intelligent' and 'high-tech', mostly for '80 ', '90 after' young people, but in the intelligent application Ignoring the 'aging.' Manufacturers from the actual needs of the elderly can find smart home appliances and 'fit the aging' of the meeting point, not only to meet the needs of the elderly group of smart home appliances, but also open up a broader market , So as to achieve a win-win situation.