Economy and people
Actually, even the "shopping mall economy" that appears to have been eliminated by the electricity supplier does not have a depression, it is just a bustling shopping mall, a boisterous children's playground, a restaurant and a games hall.
Weekend, I wandered around the mall in the vicinity and found that there are double-12 promotional advertising everywhere .Inadvertically into a men's clothing store, a clerk said to me: Twelve is Shopping Festival shopping, discounts are also great.I Tweets to see in front, the clerk then went on to say: the previous store has changed the facade, really nothing to see, you go forward and go to children's paradise.
The last two years shopping at the mall, this situation often appears.Store selling clothes facade, unlike in the past there is a whole piece of small shop, now only a few super-large brand of the brand shop.Advertising foreign brands do well, the price is not expensive, they Is quickly seizing the most expensive mall facade, while the strong limelight in the early years of domestic brands, is gradually declining in recent years.
At the same time, the mall is also undergoing changes as compared with the low-end 'stores' and 'wholesale markets'. Recently, media reports said that several streets selling clothing in Shanghai were both retail and wholesale, Gradually depressed.
Line clothing sales changes in the industry, the most fundamental reason is the rise of e-commerce.Many offline stores to move their own stores online, dozens of dollars of clothes was the mainstream of some e-commerce platform.Later, there are a lot of B2C, B2B and other Web sites, big brand stores began to do business online. Later, these platforms online shop simply became the factory online store, truly 'no middlemen earn the difference', the price is also surprisingly low.
Despite the popularity of this format, there are also many voices of criticism: One reason: the e-commerce economy looks convenient, but in the long run to destroy the Chinese garment industry - businesses want to make quick money, do not want to play the brand, which The off-line market hand over to foreigners, they only make dozens of profits.And argument that the shopping is too convenient, we quickly buy sell quickly consumed, in addition to the production of a lot of rubbish, left What under?
In addition, there is a seemingly profound insight.An article borrowing from the mouth of the British Jazz said that China's e-commerce platform is so developed and seemingly convenient, in fact, is ruining the real economy.A small business shop behind the Is a middle class family, destroyed its living environment, it is a social disaster .Shopping is not just the sale of goods, more importantly, people are attracted to the streets, resulting in a variety of 'random consumption' .For example, shopping for couples, in addition to buying clothes , But also to eat movies.Electronic business destroyed the mall, in fact, is to destroy the vitality of the city.
These criticisms are based on 'visible': they see only the hard under the line, can not see the vitality of online commerce.More and more, many offline stores are closed, but in fact most of them moved the shop online, but instead Live better, with consumers sitting at home, browsing through the country's products, choosing more, and shopping at lower costs are all very substantial benefits.
Chinese clothing brand will be destroyed as a result of it? Of course not, not to mention the electricity providers also talk about the brand, that is offline physical industry, they also have strong vitality.Apparel sales is a highly experienced shopping activity, Many people are still willing to go to the mall to buy for them, as long as the price is not expensive outrageous, shopping or shopping is much more enjoyable than clicking on the order. 'Virtual reality' in the past two years, but a long time away from the electricity supplier to destroy entities distance.
When offline shopping into experience-based, enjoy the type of consumption, the high profit margins of high-end products will be more advantages. Only foreign goods in the branded path go earlier, so grabbed the first chance .In fact, these Foreign brands are also actively seizing the electricity market, take the initiative to reduce prices to cater to consumers in the long run, there are great opportunities for domestic brands.
Ecommerce does not destroy the real economy, but rather creates a new real economy. Many factories in China rely on e-commerce to create employment opportunities that are more eclipsed than e-commerce e-commerce. E-commerce has created the courier industry, This is a genuine real economy, and even the 'mall economy' that appears to be eliminated by the e-commerce business is in fact not a recession, it's just a bustling shopping mall, a booming children's playground, restaurants and game halls. Economy in the past does not exist and can not easily be eliminated in the future.